- 19
- Episodes
- 2021
- First episode
About Valor | Branding in Five Minutes
Valor is a branding podcast in under five minutes. We discuss our thoughts on branding and its importance to our clients. Hosted by Trey Boden, Principal and Founder at Roar. www.createwithroar.com
- Publisher
- Roar | Building Courageous Brands
- Category
- arts
- Language
- en
- Explicit
- No
- First episode
- 19 Sept 2021
- Latest episode
- 30 Mar 2022
Latest episodes
19 episodes in the feed.
30 Mar 2022
019: Pt.3 Why and when do customers need you most?
This week we finish up the brand positioning series by talking about the final two questions of a good position: Why do your customers need you? When do your customers need you the most? Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
10 Mar 2022
018: Pt.2 Do you know who and where your customers are?
ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar (http://createwithroar.com/bpwebinar) One of the critical components to a well-crafted brand positioning statement is the description of your ideal customer. In this episode, we take a look at what it takes to define who your customers are and where they are in the market. Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
3 Mar 2022
017: Pt.1 Are You Positioned to Reach Your Ideal Customers?
ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar (http://createwithroar.com/bpwebinar) Over the next few episodes, we will be discussing Brand Positioning. Positioning is about determining what you do and who you do it for. It is a foundational branding concept that can increase your efficiency and revenue by communicating your unique value to your market. Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
23 Feb 2022
016: The Tension Between Personal and Business Branding
In a recent clubhouse conversation, I had the opportunity to explore the tension between personal and business branding. How do creators build personal brands while also working for businesses that are brand-minded? How do we share platforms and empower each other to celebrate our contributions to the work we do together? ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar (http://createwithroar.com/bpwebinar) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
16 Feb 2022
015: Brand Communities
What community do you belong to? This is a question that many brands are starting to consider as the next major step for creating brand loyalty and advocacy. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
9 Feb 2022
014: Don't Under Estimate Your Branded Value
In this episode of Valor. I recount a recent conversation I had with a client in the process of designing a one-pager. When was the last time that you held a piece of paper that had over $1 million of value? I think that if you really put your mind to it you'd realize that there are assets in your business that you hold every day that has that type of potential. The problem is we don't often think about it that way. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
2 Feb 2022
013: Your Brand Content Is Your Brand Value
Our number one step for creating content? Where in your day-to-day can you systematize and standardize content that can be used to demonstrate value to current and future clients? Your content is a manifestation of your value. If you aren't creating content you aren't creating value. If you aren't creating value you aren't in business. The real question is are you being intentional with the content (read value) you are creating with your clients? Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
27 Jan 2022
012: How Do Brand Assets Impact Your Business? Do You Know?
At Roar, much of our work is based on projects that help businesses reframe or support brand strategy and identity. Every time we encounter a new client we have a standard protocol of questions to pricing a project. This episode isn't about pricing... it's actually about how many of our clients struggle to place a value on their return of investment. How much does a logo cost? What do you charge for a name of a new product or software? In our process inspired by Chris Do and Blair Enns, we answer these questions with a question of our own: "What value do you expect this asset to generate for you?" In this episode, we explore why businesses should approach designers and agencies with an answer to this question. Because as important it is from the creative perspective to charging a fair price, it's equally important to understand as a business how the asset will impact its revenue, awareness, or efficiencies. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
19 Jan 2022
011: Descriptive Logos | What are the benefits and what do you do if you don't have one?
Today we are taking a look at a Harvard Business Review article titled: A Study of 597 Logos Shows Which Kind Is Most Effective (https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective#:~:text=A%20descriptive%20logo%20is%20a,a%20sports%20franchise)%20are%20descriptive.). Their study shows descriptive logos communicate and connect with consumers at a higher rate than non-descriptive ones. Does a descriptive logo fit your brand? Do you already have one? What if you don't? That's what we cover in this episode of Valor. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
12 Jan 2022
010: An Annual Plan for Adjusting Your Brand - Brandsweep
How often do you take a broom to your professional or personal brand? Do you have a rhythm or pattern to refining your brand identity or strategy? This week on Valor we review our annual tool called Brandsweep. In this year's Brandsweep we release the tool called Brand Plan which invites you to create a vision for growth this year. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
5 Jan 2022
009: Finding Balance and Brand Vision in 2022
What is your word of the year? How will you stay focused on your personal and professional goals? We believe both brands and people need a clearly articulated vision. Download the 2022 Brandsweep at createwithroar.com/brandsweep (http://createwithroar.com/brandsweep) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
15 Dec 2021
008: The Great Onboarding
Part of being a business owner is about capitalizing on opportunities. Many businesses are facing the impact of what is now being called the Great Resignation. In the wake of the pandemic, employees are causing a disruption in companies all over the world. But what if owners began to see this as an opportunity to capitalize on a larger pool of highly talented candidates? What will be your response to the flood of new employees now working in a workplace that has had to change so quickly? In this episode, we call leaders to shift their perspective to the next stage of the Great Resignation - The Great Onboarding. Take Our Brand Diagnostic at https://www.createwithroar.com/get-started/ (https://www.createwithroar.com/get-started/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
8 Dec 2021
007: Clarify Your Market Demographics
The messaging and communication of a company’s product should respond to the demographics of its customers. In marketing, this is known as differentiation. Organizations that do not differentiate the communication or messaging of their products risk being too broad or uninformed of their market needs. Having a detailed description of your ideal client’s demographics will focus on your marketing and sales strategies. Your messaging and communication will be more effective because you deeply understand your ideal customer. It will also uncover necessary places for your brand to differentiate, allowing the successful expansion into new markets. Roar clarifies and focuses on an existing Target Market Profile’s demographics to better determine messaging and communication to ideal clients. Take Our Brand Diagnostic at https://www.createwithroar.com/get-started/ (https://www.createwithroar.com/get-started/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
17 Nov 2021
006: Define Your Brand Position
Your uniqueness is how your brand will drive its differentiation and segmentation strategies in a world constantly competing for your customers’ attention. Companies that find it challenging to communicate their value proposition to their ideal market risk only being average. Businesses with a clear and focused Brand Positioning Statement can communicate their unique value proposition in their messaging, marketing, and retention strategy. Customers become raving fans because the business knew their needs and successfully provided them a solution. Roar guides businesses through the process of creating and evaluating their Brand Positioning statement. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
10 Nov 2021
005: Designing Strategic Agendas
Anyone can share in the experience of a pointless meeting. Unfortunately, leadership meeting agendas are rarely assessed for their effectiveness. At times they don’t seem necessary, nor do they focus on the business’s strategic initiatives. Agendas communicate how organizations value the time of their leaders. When an organization chooses to gather its leadership, the time and effort to do so should honor the value the attendees create for the organization. Effective meetings are ones focused on strategic objectives while holding teams accountable for priority progress. Roar supports executive leaders to brand signature meeting processes that prioritize strategy and improvement. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
27 Oct 2021
004: Why You Need A Strategic Plan
With a good foundation built upon a compelling mission, inspiring vision, and strong cultural values, a business can really succeed, but without a solid strategic plan, companies will eventually experience organizational drift. Often strategic planning gets pushed to the side because of the day-to-day grind of making a business thrive. A strategic plan is a sexton for navigating a business to achieve its goal. It is precise, clear and focused, and detailed enough to guide tactics. Companies with a regularly used strategic plan will be more agile and have a better sense of how to lead with the ‘right way’ seems challenging to see. Roar facilitates strategic agendas, conversations, and retreats to help leadership teams formalize a strategic plan and design the outcome to communicate it effectively across the organization. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
6 Oct 2021
003: Cultivate What You Celebrate
Company values are used to create company culture. As businesses scale and bring on more employees or contractors, ‘fit’ has a lot to do with a new staff member’s growth and success. However, with scale, leaders can struggle to remember how influential company culture affects the bottom line. Creating recruiting and onboarding opportunities for your staff centered around your values will set cultural expectations for employees and customers. These values can be huge drivers for making your brand relatable while offering a unique way to differentiate yourself from competitors. Roar executes unique ways for brands to incorporate their values in recruiting and onboarding experiences. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
29 Sept 2021
002: Lead With Values
Many companies define their values in their original business plan. But, unfortunately, sometimes the work of business distracts from the heart of its purpose. When core values aren’t defined, integrated, or visible, they can’t help your leadership create a culture that reflects your purpose to employees or customers. Our recommendation is to assemble a focused team to assess your company’s culture based on your values. The best source of understanding how effective your values are in your business is to ask your employees and customers how they connect to them. Then, consider new ways to use your values in your office, presentations, company swag, proposals, and discovery sessions. Roar has tools to help businesses refocus their values and create intentional ways for your employees and customers to engage with them through brand awareness, onboarding experiences, and collateral. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/) Thanks to Whitenight for our theme music. Check them out on Spotify. (https://open.spotify.com/artist/1Wbe28kpiSV3NQueokrRyZ?si=THNDenOMQ9mZ5ZxMfoxq8A&dl_branch=1)
19 Sept 2021
001: Why You Need To Evaluate Your Brand's Mission
Being mission-driven is critical to a clear and focused business. If you are not using your mission to focus strategy or clarify priorities, it is possible you have outgrown your mission or your position has changed in the market. Take Our Brand Diagnostic at https://www.createwithroar.com/brand-diagnostic-survey/ (https://www.createwithroar.com/brand-diagnostic-survey/) Submit a Topic Request - valor@createwithroar.com (mailto:createwithroar.com) Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/ (https://www.linkedin.com/company/createwithroar/)
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