B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.

Value Coffee Talk
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Podcast Overview
B2B buyers want to know the business outcomes they can expect from proposed solutions and the realized value of what they've already purchased. Yet far too few solution providers can articulate value. Value Coffee Talk interviews sales, marketing and customer success leaders about their value programs to discuss the challenges, opportunities and share best practices. Hosted by author and serial entrepreneur Tom Pisello, the ROI Guy, and value expert April Morley, the pair grab a coffee with their guests and dive into the tough questions that need answering in order to drive value success. This show is a service of the Enterprise Value Collective (EVC), a community of business value leaders and practitioners, and independent value consultancy Genius Drive.
Language
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Publishing Since
9/19/2023
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Recent Episodes

May 14, 2026
CRO Spotlight: Leveraging Value for 65% CAGR Growth
Host Thomas Pisello interviews CRO Ken Powell about leveraging business value for K1X's 65% CAGR growth and navigating AI-driven SaaS markets.

May 7, 2026
Mastering Seamless Sales: Strategies for Modern Decision-Making
Host Tom Pisello and sales transformation expert Art Fromm discuss strategies for navigating complex enterprise sales by managing risk perception and fostering cross-functional alignment to drive better buyer confidence and quota attainment.

April 15, 2026
Beyond the Harbor Tour: How Pre-Sales Wins with Outcomes, Not Features
Tom Pisello, the ROI Guy, interviews Michael McDowell, the “Demo-tainer,” on how pre-sales professionals can win by focusing on buyer outcomes over features in an AI-driven world.
102 total episodes available
Recent guests on Value Coffee Talk
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ken Powell
Guest
Art Fromm
Guest
Michael McDowell
Guest
Gaurav Sharma
Guest
Nate Littlewood
Guest
Chris Mabry
Guest
David Yockelson
Guest
Sultan Semlali
Guest
David Brock
Guest
Stephen Morse
Guest
Ron Ariana
Guest
Jake Krishnan
Guest
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Frequently asked questions
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- What is Value Coffee Talk?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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