Value Factory Podcast

About Value Factory Podcast

Welcome to The Value Factory Podcast, powered by OneAccord, where we decode the secrets to building substantial, lasting enterprise value for your business. If you’re a business owner, CEO, or leader of a privately held company striving for sustainable growth, navigating complex transitions, or aiming to maximize your company’s worth, this is your essential resource. Hosted by the seasoned operators at OneAccord, The Value Factory delves into the practical strategies and real-world insights needed to transform your organization. Each episode tackles critical challenges faced by leaders in manufacturing, distribution, professional services, and beyond. We explore the power of robust Strategic Planning & Execution through frameworks like our OASYS Business Operating System, designed to instill clarity and discipline in your operations. Discover how Fractional and Interim C-Suite leadership – bringing in experienced CEOs, COOs, CROs, and CIOs/CTOs – can fill crucial leadership gaps, drive change, and execute on critical initiatives, often starting with our comprehensive Client Success Plan diagnostic. Tune in for expert discussions on scaling your business, achieving operational excellence, and preparing for significant milestones such as succession planning, financial exits, or turnaround strategies. We’ll share actionable advice on everything from Business Enablement – including vital sales training and leadership development – to strategic Talent Acquisition to build high-performance teams. The Value Factory isn’t about theoretical concepts; it’s about sharing wisdom from the trenches. Our OneAccord team has ”sat in your seat” and understands the journey of owner-operated businesses. We believe in ”Building Value. Built on Values,” and this podcast is an extension of that commitment, designed to help you unlock your company’s full potential, boost revenue growth, improve profitability, and create a more resilient and valuable enterprise. Join us on The Value Factory Podcast to gain the knowledge and inspiration you need to make your business more valuable, today and for the future. Visit oneaccord.co to learn more about how our team can help you build enterprise value that lasts.

Publisher

OneAccord

Category

business

Language

en

Explicit

No

First episode

8 May 2025

Latest episode

11 Oct 2026

Latest episodes

83 episodes in the feed.

1. 

   11 Oct 2026

   Get Paid for the Value You Create - Brian Doyle | The Value Factory Podcast

   Brian Doyle, Managing Principal at Holden Advisors, explains how professional service firms win on value instead of price: how to quantify the value you create, hold your price against procurement and reverse auctions, and why the discipline to walk away protects your margins and your enterprise value.

2. 

   14 Sept 2026

   You Did Everything Right to Sell. Now Comes the Part Nobody Warns You About.

   You lowered the owner dependency. You fixed the customer concentration. You grew. So the offer comes in where you expected — right? John Martinka has spent 25+ years on the other side of that moment. He's Co-Founder of Nokomis Advisory Services in Kirkland, Washington, a sell-side M&A firm working the lower end of the lower middle market — deals he puts at "five to fifteen, twenty million is our sweet spot" on earnings of "about say one or so until about three." He's written five books, he's known as The Escape Artist, and he's back on the Value Factory to pick up where he and Nick Anderson left off. On the sale itself, John is blunt about what sellers still get wrong: "And for the seller to think, well, I'm gonna sell my business for 15, 20, 25, or whatever million and just get a check at closing — no note, no earnout, no rollover, nothing besides cash — they're mistaken." … "Or they're gonna sell it for less."— John Martinka On tying an earnout to EBITDA: "It shouldn't be the measure. Because it's easy to manipulate."— John Martinka On who is actually responsible when a seller gets blindsided by deal structure: "If the attorney and the intermediary do a good job of educating, if they're surprised it's because they have their ears closed."— John Martinka And on the 90-day transition period nobody finishes: "I was so glad he wasn't coming in on day ninety-one."— John Martinka, on a buyer who wanted the seller to stay a full year Nick brings the other half: what it actually looks like to retrofit a 26-year-old consulting firm into an AI-native one, and whether buyers are paying for it. "Zero to eighty is transformational. Eighty to a hundred is marginal."— Nick Anderson "I've given my agent a name and her name is Sarah. And Sarah is my SEO agent." … "I have five digital employees for less than a thousand bucks a month."— Nick Anderson "We will save a hundred thousand dollars in operating expense by way of not having to pay for a human to do something that quite frankly humans loathe, which is creating a slide deck."— Nick Anderson "If the business doesn't have, like, underlying fundamentals around their go-to-market, their sales strategy — you bolt AI onto it, it'll never work."— Nick Anderson And John's counterweight: "You also have to watch out what it tells you. And make sure it's feasible."— John Martinka Guest: John Martinka, Co-Founder, Nokomis Advisory Services — https://www.linkedin.com/in/johnmartinka · https://nokomisadvisory.comHost: Nick Anderson, CEO, OneAccord — https://oneaccord.co CHAPTERS0:00 "They're mistaken" — the line that opens the show0:14 Value Factory intro0:42 John Martinka is back — and this time we go past the prep work1:33 What Nokomis Advisory actually does at the low end of the lower middle market2:27 The sweet spot: $5–15M deals, $1–3M of earnings, five books3:51 The law of diminishing returns on getting "sale ready"4:10 "Zero to eighty is transformational. Eighty to a hundred is marginal."5:41 90 days of transition support — and why owners leave sooner6:23 "I was so glad he wasn't coming in on day ninety-one"6:52 Eight-figure deals: earnouts, rollover equity, the second bite of the apple8:00 Why an earnout measured on EBITDA is "easy to manipulate"9:10 If the deal structure surprises you, whose fault is that?10:05 "No note, no earnout, no rollover… they're mistaken"10:15 The private equity logjam, the COVID bump, and a B2C deal that stalled12:05 Feeding frenzy: pent-up capital, cheap SBA debt, and variable rates14:36 Does deploying AI actually create enterprise value — or just look like it?15:08 Retrofitting a 26-year-old firm to become AI native17:35 Meet Sarah, Nick's SEO agent19:09 And Donna, the chief-of-staff agent who runs the growth report19:26 Clay web intent: knowing which owner visited your site yesterday24:23 The November 9–10 hands-on AI workshop25:30 ICP first — "AI exacerbates what their personality is"31:25 AI in a restaurant: real-time margin calls on tonight's sp

3. 

   7 Sept 2026

   The Value Factory Podcast | Episode 78 - Michael Ellison

   Host Andrew Ballard interviews Michael Ellison, President and CEO of Corporate Insight, about leveraging AI to fundamentally increase company value beyond cost reduction.

Who has been a guest on Value Factory Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Michael Ellison
• Sel Watts
• Jesse Kreun
• Sergiu Simmel
• Ben Morley

Podcast Authority Score: 34 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

69

Social presence

0

YouTube

0

Engagement

0

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Does not typically book guests

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