The Grayling Media Podcast dives into the forces reshaping modern communications, from crisis management and AI to DEI, leadership and more, all through the lens of today’s fast-moving media world. Each episode features insider perspectives from journalists, influencers and industry leaders on what really makes a story land, how reputations are built or broken, and why the rules of engagement keep shifting. With newsrooms embracing AI, audiences demanding authentic representation, and interviews now spanning broadcast, digital, podcasts and social platforms, the pressure on leaders and communi

Vantage Point
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Podcast Overview
The Grayling Media Podcast dives into the forces reshaping modern communications, from crisis management and AI to DEI, leadership and more, all through the lens of today’s fast-moving media world. Each episode features insider perspectives from journalists, influencers and industry leaders on what really makes a story land, how reputations are built or broken, and why the rules of engagement keep shifting. With newsrooms embracing AI, audiences demanding authentic representation, and interviews now spanning broadcast, digital, podcasts and social platforms, the pressure on leaders and communi
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Publishing Since
6/23/2023
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Recent Episodes

May 12, 2026
Beyond the Ballot Box: Wales Has Spoken. Now What?
<p>Wales has just delivered one of its most seismic electoral results in a generation – and the implications stretch far beyond the Senedd.</p><p>In this special election episode of <a href="https://grayling.com/uk/graylingmediapodcast/" target="_blank" rel="noopener noreferer">The Grayling Media Podcast</a>, host Siân Jones, Director of Grayling Cymru, is joined by Louis O’Geran, Senior Associate at <a href="https://www.moreincommon.com/">More in Common</a>, and Stewart Owadally, Campaigns and PoliticsDirector at Grayling, to deliver a sharp, unfiltered verdict on the Welsh election result.</p><p>They cover the scale of Labour's defeat, the rise of Reform and what it tells us about shifting voter sentiment, Plaid Cymru's path to government, and what it all means for businesses and organisations that need to engage with a completely new Senedd.</p><p>Whether you work in public affairs, communications, or simply want to understand what this result means for the future of Wales and UK politics, this is essential listening.</p><p>Want to understand what the new Senedd landscape means for your organisation? Get in touch with Grayling's Public Affairs and Wales teams to find out how we can help younavigate what comes next: <a href="mailto:publicaffairs@grayling.com">publicaffairs@grayling.com</a> / <a href="mailto:cardiff@grayling.com">cardiff@grayling.com</a>. </p><p>If you would like to hear more from Louis and the team, you can catch them on the brand new podcast from More in Common on <a href="https://www.moreincommon.org.uk/newsletter/the-opinion-brief-podcast/" target="_blank" rel="noopener noreferer">The Opinion Brief Podcast</a>.</p><p><br></p><p></p>

March 24, 2026
Grindr and PinkNews: perspectives on reaching LGBTQ+ audiences in a changing media landscape
<p>In this episode of the Grayling Media Podcast, we explore the forces reshaping today’s media landscape through the lens of LGBTQ+ communications.</p><p>Ashley Daly, Head of Grayling Media is joined by Ben Cooper, Grindr’s Director of Consumer Comms and Marcus Wratten, Senior Entertainment Reporter at PinkNews, to unpack how increasing political polarisation, shifting media priorities and DEI backlash are impacting brands, publishers and audiences alike.</p><p>From social media scrutiny to declining funding across Pride and LGBTQ+ media, this conversation examines what it takes for brands to show up authentically and meaningfully.</p><p><strong>Grindr: </strong><a href="https://www.grindr.com/" target="_blank" rel="noopener noreferer"><strong>https://www.grindr.com/</strong></a></p><p><strong>PinkNews: </strong><a href="https://www.thepinknews.com/" target="_blank" rel="noopener noreferer"><strong>https://www.thepinknews.com/ </strong></a></p><p><strong>Grayling Media Podcast: </strong><a href="https://grayling.com/uk/graylingmediapodcast/" target="_blank" rel="noopener noreferer"><strong>https://grayling.com/uk/graylingmediapodcast/</strong></a></p><p><strong>Grayling UK: </strong><a href="https://grayling.com/uk/home/" target="_blank" rel="noopener noreferer"><strong>https://grayling.com/uk/home/</strong></a></p><p></p>
![Episode thumbnail for [GUEST PODCAST] PRCA Fuse with Heather Blundell: Youngest CEO in UK PR](https://pod-engine-public.nyc3.cdn.digitaloceanspaces.com/images/He1QN5Uazmq9sPLzxJcNmR57uZuhqLK967RCJyWjefH.png)
January 27, 2026
[GUEST PODCAST] PRCA Fuse with Heather Blundell: Youngest CEO in UK PR
<p>In this episode of the PRCA Fuse Podcast with Adrian Ma, Heather Blundell, UK CEO of Grayling - and one of the youngest leaders of a top UK PR agency - shares the unfiltered story behind her rapid rise, the risks she almost didn’t take, and what leadership really looks like behind the scenes.</p><p>Heather talks about hustle, imposter syndrome, motherhood, and the moments that can change your career forever, from jumping straight from Associate Director to MD, to leading aglobal agency while raising two young children, to why “nobody is coming to save you” as a leader. </p><p> You’ll hear Heather’s honest take on:</p><p>- The breakthrough moment she almost talked herself out of</p><p>- Why women hesitate to go for big roles and why that needs to change</p><p>- What it takes to lead in a volatile, competitive market and Grayling's latest trends report</p><p>- How Grayling UK achieved a 0% gender pay gap and 50/50 board representation</p><p>- Why diversity of thought isn't optional, it's essential</p><p>- Her best career advice: Put your hand up and chase the work others avoid.</p><p>A must-listen for anyone building a career in PR, leadership, or creative industries.</p><p><a href="https://26084246.hs-sites-eu1.com/reputation-trends-report-2026" target="_blank" rel="ugc noopener noreferrer">Download Grayling's latest trends report</a>.</p>
32 total episodes available
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Heather Blundell
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This podcast updates bi-weekly.
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