Welcome to Vault — the podcast that shows you stories kept under lock and key. Subvisual's Founder and CEO, Roberto Machado, sits down with founders of companies we've helped build, from their earliest days to pivotal growth moments. Each episode opens the vault to share tough decisions, unexpected lessons, and honest insights that shaped their entrepreneurial journeys.
Scaling Crypto Infrastructure: Lessons from Utrust's Journey
In the final episode of Vault's first season, Roberto Machado sits down with Nuno Correia and Filipe Castro, co-founders of Utrust, to explore their journey building one of Portugal's most successful crypto payment companies.
The conversation traces their path from early Bitcoin enthusiasm to creating a crypto payment solution during the ICO boom. They discuss navigating regulatory uncertainty, surviving bear markets, and the unique challenge of managing both a startup and a public token community.
Nuno and Filipe share insights about their compliance approach, how they survived when 99% of their ICO peers failed, the strategy behind their acquisition, the dangers of perfectionism in product development, and valuable lessons about knowing when to step back.
While the crypto payment landscape has changed dramatically since 2017, the lessons from Utrust's journey remain as relevant as ever.
25 Jul 2025
Strategic Design in Web3: Onda’s Approach
In this episode of Vault, Roberto Machado sits down with Júlia, Studio Manager at Onda, to explore how Subvisual's design studio evolved from creating visuals to becoming a strategic brand partner for Web3 and tech companies.
The conversation covers Onda's transformation over five years, their collaborative approach with external partners, and recent projects that showcase their strategic thinking, from making tax software approachable with Modern to simplifying complex Web3 concepts with Quill. Julia shares insights on navigating the fast-paced Web3 ecosystem, the reality of AI's impact on creative work, and why human-centered design will become increasingly valuable, not less so.
From building flexible team structures to developing tools that give clients brand autonomy, this episode reveals the strategic thinking behind creating design solutions that go beyond aesthetics to drive real business impact in an increasingly digital world.
30 Jun 2025
Taking Time to Think: How Talent Protocol Was Born
Pedro Oliveira and Filipe Macedo, Talent Protocol co-founders, discuss their entrepreneurial journey building a blockchain-based professional reputation system, sharing insights on their unique building philosophy in an interview with Roberto Machado.
9 Jun 2025
From Finance to Web3: Building Haven with Diogo Coimbra
Diogo Coimbra tells Roberto Machado about his transition from finance to Web3, highlighting the importance of validating business models and building strategic partnerships for decentralized infrastructure in this interview.
20 May 2025
The Subvisual Way
Subvisual's CEO Roberto Machado and Head of Ventures Alexandre Mendes launch season one, examining the critical elements of building successful startups from the ground up, including effective fundraising and leadership transitions in this interview.
Who has been a guest on Vault
Names identified in recent episode analyses. Showing up to five guests.
Pedro Oliveira
Filipe Macedo
Diogo Coimbra
Alexandre Mendes
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
31,773,035
Score snapshot 15 Sept 2025
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
22
Social presence
0
YouTube
93
Engagement
0
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Guest appearances
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