About VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Join multi-award winning teacher and researcher from the University of Canterbury, Professor Ekant Veer, as he chats with friends about marketing, society, consumers and consumption in this educational podcast designed to support your own understanding and learning. Various chats, whakaaro, kōrero, discussions and questions.
In this discussion with Tori McNoe we talk about how she is weaving knowledge systems together to the benefit of all but also how she’s navigating the world of supporting rangtahi Māori (young Māori) and working to give them a voice in our society.
27 Apr 2023
Marketing Manipulation - An Accompanying Kōrero to James Oram’s Exhibition ”By Spectral Hands”
This is my talk on Marketing Manipulation that accompanied the art exhibition ”By Spectral Hands” by local artist, James Oram.
16 Mar 2023
Health, Marketing, and Leadership During a Pandemic
A discussion with Sir Ashley Bloomfield and Prof. Stacy Wood about their experiences of driving change during the COVID19 pandemic.
13 Jul 2022
Fun Fluff to Serious Stuff - Meg Nelis on Promoting Wellbeing
Meg Nelis has spent her life advocating for positive mental wellbeing amongst young people. She draws on the very best 'book' knowledge, with practical tips and weaves them together in her own journey of mental wellbeing. We do touch on our own experiences of mental wellbeing so this is a trigger warning for those who struggle with depression, anxiety, or eating disorders. We don't go into depth on these subjects, but it's worth noting.
27 Jun 2022
Anton Matthews - Hustling, Entrepreneuring and Educating
My kōrero (chat) with Anton Matthews - founder of the Hustle Group, and how he uses his business platform to teach te reo Māori and build up the next generation of Māori leaders.
31 Mar 2022
Liam Donnelly - Walking that line
I love Liam's approach to comms, marketing and life. He's walking that line of reach and relevance in a manner that taps into what is happening in our world. Sometimes that can be considered 'off-brand' in some marketers' minds, but it works for him and his brands. Hear him talk about how he engages, how he decides what's 'too far' and what he things the future of this industry needs to allow brands to be unapologetically authentic.
21 Mar 2022
Social Marketing AS Pedagogy with Ann-Marie Kennedy and Joya Kemper
In this episode Assoc. Prof. Ann-Marie Kennedy, Dr. Joya Kemper and I discuss how social marketing (marketing for social good/wellbeing) can be effectively taught. We recently had a paper published on this in the Journal of Social Marketing (https://doi.org/10.1108/JSOCM-08-2021-0192) and we go into a bit more depth as to why we feel it's important to bring a social lens to marketing education and an experiential approach to pedagogy.
13 Mar 2022
Carl Davidson - Understanding, knowing, and being a professional people watcher
Carl is the Founder and Chief Social Scientist for Research First, Ōtautahi Christchurch's premier Market Research agency. He brings a strong social science approach to his research and uses that to add value to his clientele. As a practitioner, academic and policy influencer he spans a number of worlds with a heart for pro-social behavioural change and a true desire to see our world a better place for our rangatahi and future generations.
3 Feb 2022
Anna Fawcett - Marketing Places and Spaces
Today we’re talking with the ChristchurchNZ’s GM for Marketing, Brand and Communication, Anna Fawcett. Anna has a rich experience of place and festival planning around the world, including the Global Head of Marketing for TopDeck Travel, before moving to Ōtautahi Christchurch to head up the marketing for the city. We talk about all the complexities of branding & marketing a city and how difficult it is when everyone in a city has an opinion of what it should be!
25 Jan 2022
Rosa Josiah and Katie - Reaching Young People
Understanding people is one of the most complex parts of marketing - but, for some reason, young people seem to be magnitudes more complex in the eyes of people my age and above. In this episode I chat with three amazing rangatahi (young leaders) who all operate in different spaces to help activate young diverse voices and help us to de-mystify young people in Aotearoa New Zealand. Let us know what you think about this kōrero with Rosa Hibbert-Schooner, Josiah Tualamali'i, and Katie Mills.
24 Jan 2022
Alyce Lysaght - Unleashing the potential of Māori
In this episode I kōrero (chat) with Alyce Lysaght who is the founder of the Māori in Engineering podcast. The more I listened to her podcast the more I realised what she was talking about with her guests was relevant to the business world, too. In this discussion we talk about the importance of Te Ao Māori (Māori worldview) and how she stays culturally safe in the spaces she operates in to unleash the potential of Māori.
18 Jan 2022
Emma Crequer - All Things Digital
Emma Crequer has worked as a digital marketing expert for a number of innovative brands as well as being one of the Marketing Association Southern Hub's speakers on driving success from digital campaigns. In this kōrero Emma talks about her approach and the importance of building relationships in digital spaces and what others can do to maximise the efficacy of their digital approach.
16 Jan 2022
Pera May - Building Values into your Brand and Products
In this kōrero I chat with Pera May on how she incorporates her personal values into her design and creative brand. Pera is the owner and founder of Pera May (www.peramay.com) which seeks to leverage creativity and design through fashion but also share a message of people, education, sustainability and ethicality. We talk all things branding and marketing as well as some of the trickier issues of privilege and fast fashion.
Contact VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of VeerOffTrack - A Marketing and Consumer Behaviour Podcast by Prof. Ekant Veer?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
