Podcast Overview
<p>VelociTEA is a show about modern go-to-market strategy in B2B tech, spicy takes included. Hosts Emily Freeman and Forrest Brazeal draw on their experience leading developer-focused influencer marketing programs to explore how technical products gain traction, how companies communicate with buyers, and what it takes to build trust in a noisy market. Featuring discussions with marketers, founders, and product leaders who are shaping the future of B2B growth.</p>
Language
🇺🇲
Publishing Since
11/17/2025
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Recent Episodes
April 27, 2026
Episode 16 | It’s Not a Pyramid Scheme, It’s A Marketing Strategy
This week on VelociTEA, Emily and Forrest break down their proprietary Influencer Activation Pyramid: a five-layer framework for B2B influencer content that moves from owned content at the base through sponsored, paid, earned, and organic at the top. They explain why you can't skip levels, why "paid is predictable," and what happens when brands mistake organic buzz for a birthright. Plus: why AI could never replace a great sales dinner, and the FTC disclosures your brand needs to be aware of.
March 31, 2026
Episode 15 | Why Your Influencer Strategy Isn’t Working
This week on VelociTEA, Emily and Forrest break down the most common mistakes they see on both sides of influencer marketing: the brands and the creators. They talk about why brands get into trouble when they over-control messaging, chase only “big names,” or try to hide sponsorships instead of owning them. On the creator side, they unpack the pitfalls of losing your voice, overpricing yourself out of your ROI, overloading your audience with sponsored content, and letting AI flatten the very credibility people follow you for in the first place. The throughline is simple: the best influencer marketing works when both sides know who they are, act like real partners, and don’t try to be sneaky.
March 23, 2026
Episode 14 | PR in the Influencer Era
Traditional PR is dead. Attention is the new currency. In this episode of VelociTEA, Emily and Forrest talk about how PR teams are adapting to a world where content creators can function like journalists, analysts, or something entirely new. They discuss how brands should think about influencer relationships, why treating creators like traditional press often fails, and how PR, marketing, and influencer teams can collaborate.
16 total episodes available
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Frequently asked questions
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- What is VelociTEA?
<p>VelociTEA is a show about modern go-to-market strategy in B2B tech, spicy takes included. Hosts Emily Freeman and Forrest Brazeal draw on their experience leading developer-focused influencer marketing programs to explore how technical products gain traction, how companies communicate with buyers, and what it takes to build trust in a noisy market. Featuring discussions with marketers, founders, and product leaders who are shaping the future of B2B growth.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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