Podcast thumbnail for Velocity:
Performance Marketing Podcast

Velocity: Performance Marketing Podcast

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by Hawky

16 episodes
Updated Daily
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Podcast Overview

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy. In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

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Publishing Since

9/9/2025

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Recent Episodes

Episode thumbnail for EP 16 - The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox

April 29, 2026

EP 16 - The Ultimate LinkedIn Ads Playbook from $200M in Spend | AJ Wilcox

<p>$200M+ in LinkedIn ad spend. 14 years on one channel. Here's the playbook AJ Wilcox swears by.<br /></p><p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to AJ Wilcox - Founder of B2Linked, host of The LinkedIn Ads Show, and author of LinkedIn Ads Demystified. AJ is widely regarded as the world's most concentrated authority on LinkedIn Ads, having managed over $200M in spend across some of LinkedIn's largest accounts globally, including 5 of LinkedIn's top 10 spending advertisers.<br /></p><p>In this masterclass, AJ unpacks his complete LinkedIn Ads playbook - from the 3 default settings silently killing your budget, to why he's pulling clients off Conversation Ads, to the 3-stage retargeting funnel that actually converts B2B buyers. If you run LinkedIn ads, this is the deepest tactical hour you'll spend this year.<br /></p><p>🎯 Key Topics Covered:</p><p>00:00 – 02:35 — AJ's journey: From SEO to founding the world's first LinkedIn-only ad agency</p><p>02:35 – 07:54 — Conversation Ads vs Message Ads + when Thought Leader Ads actually win</p><p>07:54 – 10:33 — Why AJ bet his entire agency on ONE channel (and how AI is reshaping it)</p><p>10:33 – 17:06 — 3 default LinkedIn settings killing your budget + the 3-stage retargeting funnel</p><p>17:06 – 24:08 — The most expensive mistakes from $200M+ in LinkedIn ad spend</p><p>24:08 – 33:16 — The creative playbook: founder-led, witty B2B, and format stack rank by funnel stage</p><p>33:16 – 47:00 — AI in agency workflows, lead magnet posts, and LinkedIn vs Google Ads</p><p>47:00 – End — Future of LinkedIn Ads + rapid fire: overrated metrics, CTV, advice to his 2014 self<br /></p><p>Meet Surender (host and co-founder at Hawky): <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/say2surender/" target="_blank">https://www.linkedin.com/in/say2surender/</a></p><p>Meet AJ Wilcox: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/wilcoxaj/" target="_blank">https://www.linkedin.com/in/wilcoxaj/</a><br /></p><p>🎧 Listen to The LinkedIn Ads Show by AJ Wilcox: <a rel="noopener noreferrer nofollow" href="https://b2linked.com/podcast" target="_blank">https://b2linked.com/podcast</a></p><p>🌐 Learn more about B2Linked: <a rel="noopener noreferrer nofollow" href="https://b2linked.com" target="_blank">https://b2linked.com</a><br /></p><p>About Hawky: A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.<br /></p><p>👉 Book a Hawky demo: <a rel="noopener noreferrer nofollow" href="https://hawky.ai/get-demo" target="_blank">https://hawky.ai/get-demo</a><br /></p><p>#LinkedInAds #B2BMarketing #PerformanceMarketing #AJWilcox #B2Linked #DigitalMarketing #PaidSocial #LinkedInAdvertising #CreativeIntelligence #MarketingPodcast</p>

Episode thumbnail for EP 15 - Breaking down the "AI Native" Enterprise | Nishith Srivastava

March 28, 2026

EP 15 - Breaking down the "AI Native" Enterprise | Nishith Srivastava

<p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we sit down with Nishith Srivastava (Nish), Founder of Agentics (the "Anti-Consultancy") and a 26-year veteran of global giants like Ogilvy, JWT, and Tech Mahindra<i>. Nishith breaks down the structural shift required to survive the next decade: moving away from "strategy on slides" toward multi-agent orchestration</i> where 100+ AI agents work in sync to solve complex business problems.<br /><br />🎯 KEY TOPICS COVERED:<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY">00:00</a> - From Digital to Intelligence: Nishith’s 23-year evolution through the world's biggest agencies.<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=347s">05:47</a> - The "Anti-Consultancy" Philosophy: Why strategy without execution is just a deck.<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=499s">08:19</a> - The Multi-Agent Opportunity: Scaling beyond one chatbot to 100+ autonomous agents.<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=814s">13:34</a> - The "Validation First" Framework: How to scale AI across 100 stores without breaking the system.<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=1123s">18:43</a> - AI Transformation vs. AI Native: Moving from "Rule Engines" to "Reasoning Engines".<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=1409s">23:29</a> - The 10x Productivity Leap: Why AI shouldn't replace humans, but make them superhuman.<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=2075s">34:35</a> - Rapid Fire: Why Claude is for research, and why Grok has "advertising flair".<br /> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=Rnkkwd5CXNY&amp;t=2145s">35:45</a> - Build vs. Buy: The CMO’s roadmap for custom AI implementation.<br /><br />MEET THE SPEAKERS:<br /> Surender (Host &amp; Co-Founder at Hawky):<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/say2surender/" target="_blank">https://www.linkedin.com/in/say2surender/</a><br /> Nishith Srivastava (Founder, Agentics):<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nishith/" target="_blank">https://www.linkedin.com/in/nishith/</a><br /><br />Ready to scale your creative production like the pros?<br /><a rel="noopener noreferrer nofollow" href="https://hawky.ai/" target="_blank">https://hawky.ai/</a></p>

Episode thumbnail for EP 14 - How Topmate Turns Creators into ₹4L+/Month Earners | Anuj Niranjan

March 18, 2026

EP 14 - How Topmate Turns Creators into ₹4L+/Month Earners | Anuj Niranjan

<p>How Topmate Turns Creators into ₹4L+/Month Earners | Creator Economy Sales Playbook<br /></p><p>Followers don't pay bills. Sales systems do. In this debut episode, Anuj Niranjan reveals how Topmate built a sales-assisted engine that takes creators from inconsistent revenue to ₹4L+/month — without needing a single new follower. From cold-calling 200 people to land his first cohort, to building a 25-person sales floor that closes for creators across AI, product management, and tech — this is the BOFU playbook no one talks about.<br /></p><p>In this episode of Velocity: Performance Marketing Podcast by Hawky, we spoke to <i>Anuj Niranjan</i>, VP of Creator Growth at Topmate and an IIT Bombay alum who's gone from Citibank risk modelling to trading floors to running creator monetization at one of India's fastest-growing creator economy platforms.<br /></p><p>KEY TOPICS COVERED:<br /></p><p>00:00 - Introduction: Meet Anuj Niranjan &amp; the Velocity Podcast</p><p>04:30 - From Citibank to Manali: The unconventional path to Topmate</p><p>11:00 - The pilot that proved it: 9 creator sales in 12 days</p><p>18:30 - Pull vs Push: The sales philosophy behind ₹50K cohort closes<br />29:30 - Followers ≠ Revenue: Why trust beats follower count every time</p><p>37:00 - How performance marketers can start selling courses as a side stream</p><p>40:30 - Hiring freshers at speed: 3-day onboarding vs 30-day campus cycles</p><p>47:30 - AI's real impact on creators: What it replaces and what it never will<br /></p><p>Meet Surender (Host &amp; Co-Founder at Hawky): <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/say2surender/" target="_blank">https://www.linkedin.com/in/say2surender/</a> <br /><br />Meet Anuj Niranjan: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/anujniranjan/" target="_blank">https://www.linkedin.com/in/anujniranjan/</a><br /></p><p>About Hawky</p><p>A creative intelligence platform that transforms marketing guesswork into data-driven success. From Ad Creative Analysis to AI-powered optimization, we help B2C brands and agencies achieve higher ROAS and predictable campaign performance.<br /></p><p>Ready to scale your creative production like the pros? <a rel="noopener noreferrer nofollow" href="https://hawky.ai/get-demo" target="_blank">https://hawky.ai/get-demo</a></p>

16 total episodes available

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Frequently asked questions

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What is Velocity: Performance Marketing Podcast?

Velocity by Hawky: Performance Marketing Podcast is aimed at fostering a community of digital marketers and performance marketing leaders to share insights and real-world campaign experiences. The goal is to collectively gain knowledge and accelerate these learnings across the industry. We host marketing experts, CMOs, and agency founders from leading brands across business verticals and geographies to understand their performance marketing philosophy.

In this podcast, we will cover topics spanning campaign optimization, creative scaling, audience targeting, attribution modeling, and cross-channel performance among other key aspects of digital marketing velocity. Whether you're scaling Meta campaigns, optimizing Google ads, or building high-performance marketing teams, Velocity delivers the insider strategies that drive measurable results and sustainable growth.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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