Join "Logistics & Leadership", where we redefine logistics and personal growth. Hosted by industry veterans Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
The Future of AI Freight Booking w/ Tapan Chaudhari | Ep 72
In this episode, Brian sits down with Tapan Chaudhari, founder and CEO of Bubba AI, to unpack how voice-enabled artificial intelligence is reshaping freight dispatch for carriers. Tapan shares his journey from building cloud companies in Silicon Valley to launching TruckX and eventually applying AI directly to trucking workflows. He explains how Bubba AI functions as a voice-first dispatcher that negotiates rates, books loads, and manages backhauls while drivers stay focused on the road. The conversation highlights why automation is becoming essential for carriers competing in a fast-moving spot market.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:00) — Intro
(01:12) — TruckX origin story
(04:06) — Load booking challenges
(07:18) — AI dispatcher explained
(10:09) — Carrier setup parameters
(13:02) — Spot market automation
(16:11 )— Broker scoring logic
(18:27) — Carrier adoption insights
(21:03) — AI logistics future
(24:12) — Where to connect
Connect with Tapan Chaudhari
Website: https://bubba.ai/ (https://bubba.ai/)
LinkedIn: https://www.linkedin.com/in/ctapan (https://www.linkedin.com/in/ctapan)
Connect with us!
▶️ Website (https://www.go-veritas.com/) | LinkedIn (https://www.linkedin.com/company/veritas-logistics/) | Brian’s LinkedIn (http://linkedin.com/in/brian-hastings1234) | Justin’s LinkedIn (http://linkedin.com/in/justin-maines-05313444)
▶️ Get our newsletter (https://go-veritas.us22.list-manage.com/subscribe?u=b19642a0b348c1df223fa1ce9&id=37a6127e88) for more logistics insights
▶️ Send us your questions!! ask@go-veritas.com
Watch the pod on: YouTube (https://www.youtube.com/@Logistics_LeadershipPodcast)
18 Dec 2025TRANSCRIPT
Freight Broker to Tech Leader w/ Ricky Gonzalez | Ep 71
In this episode of the Logistics & Leadership Podcast, Brian Hastings sits down with Ricky Gonzalez, CEO and co-founder of Hubtek and Tabi Connect, to explore his 20-year journey in logistics, entrepreneurship, and technology. Ricky shares how his early career in Colombia led him to the U.S. freight industry, eventually launching multiple businesses—from freight brokerage to nearshore staffing to advanced AI-powered quoting automation. He reflects on the lessons learned from failures, pivots, and scaling across different markets, offering listeners a grounded perspective on what it takes to build and evolve successful logistics organizations.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:00) — Intro
(05:12) — Launching first freight brokerage
(10:25) — Early automation and AI experiments
(15:48) — Learning from failed ventures
(21:03) — Importance of niche focus
(26:11) — How Tabi Connect automates quoting
(31:09) — Humans guiding AI decisions
(36:04) — AI unlocking new opportunities
(39:12) — Reinventing during market downturns
(40:52) — Books shaping Ricky’s leadership
(41:58) — How to connect with Ricky
Connect with Ricky Gonzalez:
Website: https://gohubtek.com/ (https://gohubtek.com/)
LinkedIn: https://www.linkedin.com/in/ricardo-gonzalez-hubtek (https://www.linkedin.com/in/ricardo-gonzalez-hubtek)
Email: ricardog@gohubtek.com (mailto:ricardog@gohubtek.com)
Connect with us!
▶️ Website (https://www.go-veritas.com/) | LinkedIn (https://www.linkedin.com/company/veritas-logistics/) | Brian’s LinkedIn (http://linkedin.com/in/brian-hastings1234) | Justin’s LinkedIn (http://linkedin.com/in/justin-maines-05313444)
▶️ Get our newsletter (https://go-veritas.us22.list-manage.com/subscribe?u=b19642a0b348c1df223fa1ce9&id=37a6127e88) for more logistics insights
▶️ Send us your questions!! ask@go-veritas.com
Watch the pod on: YouTube (https://www.youtube.com/@Logistics_LeadershipPodcast)
11 Dec 2025
Flexible Storage That Fuels Supply Chains w/ Jonathan Brooks | Ep 70
In this episode of Logistics & Leadership, Brian Hastings interviews Jonathan Brooks, CEO of Warehouse on Wheels, to discuss how his company has grown from two locations and 4,000 trailers to nearly 40 locations and 40,000 trailers across North America.
Jonathan shares his professional background—from Arthur Anderson, to multiple private-equity backed leadership roles, to now scaling a high-impact logistics solution. He explains how Warehouse on Wheels creates cost-efficient, flexible storage alternatives that save customers millions compared to traditional warehousing. Together, they explore shifting supply-chain demands, customer proximity, and agility in a rapidly evolving market.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:00) — Intro
(05:12) — Cost-saving trailer strategy
(10:08) — Culture beyond perks explained
(15:02) — Accountability through engagement metrics
(19:11) — Self-correction through ownership
(21:14) — Symbolic “red chairs” culture
(24:02) — Empowering every employee’s voice
(25:28) — Faith-driven authentic leadership
(28:50) — Purpose over chasing dollars
Connect with Jonathan Brooks:
LinkedIn: https://www.linkedin.com/in/jnbrooksiv (https://www.linkedin.com/in/jnbrooksiv)
Connect with us!
▶️ Website (https://www.go-veritas.com/) | LinkedIn (https://www.linkedin.com/company/veritas-logistics/) | Brian’s LinkedIn (http://linkedin.com/in/brian-hastings1234) | Justin’s LinkedIn (http://linkedin.com/in/justin-maines-05313444)
▶️ Get our newsletter (https://go-veritas.us22.list-manage.com/subscribe?u=b19642a0b348c1df223fa1ce9&id=37a6127e88) for more logistics insights
▶️ Send us your questions!! ask@go-veritas.com
Watch the pod on: YouTube (https://www.youtube.com/@Logistics_LeadershipPodcast)
Inside a recent episode
The Future of AI Freight Booking w/ Tapan Chaudhari | Ep 72
Published 25 Dec 2025 · Transcript excerpt
[…] Every carrier has a different cost per mile. And this is important for a carrier to really understand what is their cost to pick up a load. If you have posted a load, maybe it's not worth for me picking, but maybe for another carrier they can pick the load just because that's closer to their home. They might be able to kind of come back home sooner, so they might they might take the load like $200 cheaper, but I may not. So I think that is important for carriers. So we're building like a profit calculator wherein either they enter their values themselves or we will automatically detect, okay, what's your insurance payments? […]
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