Versa Research Limited (Versa Research) is a boutique market research firm that gathers data on market and consumer trends; turning this data into insights to provide Micro Small & Medium Enterprises (MSMEs) with hindsight and foresight that will aid in better decision making. By using numbers, voices of people, and neuropsychology, we are able to outline patterns, trends and associations, thereby able to understand markets and consumers better.
For our first podcast of the year, we want to talk about your Consumers Personality. So what exactly do we mean by your consumer personality? These are innate characteristics of people who purchase your product/service offering. There are 5 different personalities consumers can possess based on the Big 5 Personality types
18 Dec 2019
15 Christmas Strategies Podcast
With the holiday season in full swing, and customers buying more than their usual quantity of products as well as increasing the number of services they require, competition will be stiffer this season. As such we are going to be giving you 15 strategies to use to win new and renew your relationship with existing customers.
9 Nov 2019
Branding
This week, we are talking about Branding. What it is and the different forms of branding.
Branding is the process of creating an identity for your product which distinguishes it from a mere commodity. Branding helps your product become more recognizable and increases the trust towards it.
Branding is extremely essential to an MSME, it increases the value of your product or service. Contact versa research at www.versa-research.com to learn more
3 Nov 2019
Industy Report Podcast
This week we are talking about Industry Reports!
A few of us have written Industry Reports but many of us have actually read them. In just a few minutes we are going to take you through what industry reports are, and why you need to create/purchase one of your industry.
27 Oct 2019
Business Life Cycle
This week we are talking about Business Life Cycle!
Every business has a cycle from the day it was launched to when it eventually ends. Business Life Cycle is the progression of a business from the beginning to the end.
20 Oct 2019
Competitor Analysis
This week we are talking about Competitor Analysis! Knowing your competitors and conducting a well detailed analysis on them is very beneficial for your business.
13 Oct 2019
USP
This week we are talking about Unique Selling Proposition also referred to as USP! In just 2 minutes we will break it down to you
10 Oct 2019
Customer Churn
Customer Churn! A popular phrase in the Telecommunications industry! Today, we are going to break it down to you in less than 2 minutes
10 Oct 2019
Cross Selling Podcast
Cross Selling! I am sure we have all heard this term! Today, we are going to break it down to you in less than 2 minutes
29 Sept 2019
Welcome to Versa Research Podcast
Hello everyone and welcome to Versa Research's Podcast.
Versa Research is a market research company in Nigeria, focused on accelerating the growth of Small and Medium Sized Businesses.
In this podcast we are going to be talking about topics related to marketing and market research.
For more information, visit our website www.versa-research.com. And follow us on our social media platforms with the handle @versaresearch.
Enjoy!
Contact Versa Research
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