Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Vertical Futures

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by Yael Shemer, TULU

8 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

TULU Talks Presents: Vertical Futures, a conversation series hosted by TULU's Co-founder, Yael Shemer. Conversations with the innovators and trailblazers who are shaping the future of multifamily and student housing. Host Yael Shemer, TULU's co-founder, explores how property managers, developers, and PropTech leaders are transforming resident experiences through smart building technologies, community building, and operational excellence. From career journeys to NOI optimization strategies, each episode dives into the bold ideas driving the evolution of modern living.

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Publishing Since

8/6/2025

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Recent Episodes

May 8, 2026

Courtney Mulligan from Russo Development on Building a Brand People Call Home

Yael Shemer sits down with Courtney Mulligan, SVP of Marketing and Communications at Russo Development, for a conversation about what it takes to build a multifamily brand that residents genuinely love. Courtney came up through editorial and luxury PR at Condé Nast before making her way through Equity Residential and the Durst Organization, bringing a storyteller's instinct to an industry that doesn't always think that way. At Russo, she's been the driving force behind the Vermella brand for nearly seven years, growing the portfolio from 7 to 20-plus communities while ensuring that each property tells its own story, from Print House in Hackensack to Rev by Vermella in Belleville to Vermella Broad Street in Newark, which houses a 501(c)(3) woman-owned art gallery featuring local New Jersey artists. She shares how the Vermella Social Club, a branded program of fitness classes, resident events, and community programming, is driving retention in a market delivering over 10,000 new units, and how Russo's owner-operated model gives them an edge when things go wrong. The conversation also touches on economic uncertainty, shifting consumer behavior, and Vermella's latest milestone: becoming the official apartment brand of the 2026 FIFA World Cup.

January 18, 2026

Inside Greystar France: Hospitality-First Student Living in Paris w/ Guillaume Deri

What happens when you blend hotel-grade hospitality with next-gen student housing? In this episode of Vertical Futures, host Yael Shemer (Co-Founder of TULU) sits down with Guillaume Deri of Greystar France to unpack the playbook behind one of Paris’s most talked-about student residences in La Défense. We cover:How a hospitality mindset creates “the wow effect” in PBSA (from scent and sound to social spaces)Translating Greystar’s innovation DNA to the French market—and why 644 units can feel like a boutique hotel* Hitting near-100% occupancy: Gen Z marketing, TikTok/IG, and university partnerships that actually convert* Tech that matters now (resident apps, events, ops visibility) and what’s next (smarter, data-driven buildings)* Sustainability beyond slogans: nudging real behaviors and building the right on-site infrastructure* Leadership & culture: motivating on-site teams in a brand-new market* The future: office-to-residential conversions, flexible leasing, and creating places where people **belong**—not just live⏱️ Timestamps00:00 Intro & why hospitality belongs in housing02:10 Bringing the model to Paris & La Défense05:15 Occupancy, retention & Gen Z demand channels09:25 Tech: from resident apps to smarter operations13:15 Sustainability that residents actually adopt15:20 Partnering with TULU for “access over ownership”17:05 Team culture, hiring, and new roles in PBSA20:25 What’s next: conversions, leases, and community23:40 Designing the “wow effect” (five senses)26:20 One-sentence vision for urban living🔗 If you enjoyed this, subscribe for more conversations with the leaders shaping how we live next. Tags / KeywordsGreystar, Greystar France, student housing, PBSA, Paris La Défense, multifamily, hospitality, property management, Gen Z marketing, TikTok leasing, smart buildings, sustainable living, office to residential, TULU, Vertical Futures, real estate innovation, community building, resident experience, NOI, France real estate

January 18, 2026

John O’Donnell on Building Better Resident Experience at Scale

From On-Site Reality to Portfolio Strategy: John O’Donnell on Resident Experience & the Future of Multifamily Episode Description:John O’Donnell, Director of Portfolio Operations at Woodmont Properties, joins Vertical Futures to share a candid, ground-level view of what it really takes to deliver exceptional resident experience at scale. Drawing on more than a decade of on-site leadership and portfolio oversight, John unpacks the operational realities shaping modern multifamily - and where the industry is headed next. In this conversation, we cover:✔️ Bridging the “ground truth gap” between leadership strategy and on-site reality✔️ How resident expectations are evolving in Class A multifamily✔️ Using AI to eliminate high-volume, low-value work without losing the human touch✔️ Why renewals, feedback loops, and sentiment data matter more than ever✔️ Self-guided tours, VR, and what the next 3-5 years could unlock✔️ Leadership lessons from growing teams, delegating effectively, and building trust Tune in to hear how operators can balance technology, empathy, and operational excellence to create communities residents actually want to stay in.

8 total episodes available

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Frequently asked questions

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What is Vertical Futures?: TULU Talks Presents: Vertical Futures, a conversation series hosted by TULU's Co-founder, Yael Shemer.

Conversations with the innovators and trailblazers who are shaping the future of multifamily and student housing. Host Yael Shemer, TULU's co-founder, explores how property managers, developers, and PropTech leaders are transforming resident experiences through smart building technologies, community building, and operational excellence. From career journeys to NOI optimization strategies, each episode dives into the bold ideas driving the evolution of modern living.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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