It’s not enough to just have customers who purchase your products. you need them to become loyal fans who rave about your brand to others.
In the 14th episode of Very Good Marketing, Amy Miocevich and Shannon Crosby talk about the five key KPIs and the non-negotiables that significantly increase the number of fans of a property management company. They delve deeper into the possible reasons behind customers becoming detractors and how you may turn the table around.
If you're a Small Business owner looking to take your customer relationships to the next level, then this episode is for you.
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Discover the bottlenecks of your Small Business: https://verygoodmarketing.com.au/bottleneck-quiz/
Visit Very Good Marketing website: https://verygoodmarketing.com.au/
6 Mar 2023
Lead to Customer: Designing a Sales Process that Converts
Join marketing expert Amy Miocevich and Shannon Crosby as they continue their dive into converting leads to customers in this must-listen podcast episode.
In this episode, Amy dives into the touchpoints involved in the lead conversion process, and why it's crucial to design a process that works for your specific business. Drawing on an example from a property management company, she explores the key touchpoints that can make or break a sale, and how to capture and deliver the process consistently for the best possible results.
Whether you're a business-to-business or business-to-consumer company, this episode is something you shouldn’t miss. Tune in now!
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Know your Small Business' bottlenecks: https://verygoodmarketing.com.au/bottleneck-quiz/
Visit Very Good Marketing website: https://verygoodmarketing.com.au/
27 Feb 2023
How to Improve Your Small Business' Conversion Rate
If you’re on the phone with your customer and you’re talking for more than 50% of the time, then you’re doing it wrong.
In this 12th episode of Very Good Marketing, Amy and Shannon explore the critical impact of prioritizing customer needs in Small Business operations. Throughout the podcast, they share practical strategies for engaging in productive conversations, adding value to the customer, and promoting knowledge-sharing within the team.
Learn about these game-changing techniques, which you can implement right away to improve your conversion rate. Tune into the podcast now.
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Learn and take the bottleneck quiz (https://verygoodmarketing.com.au/bottleneck-quiz/)
Visit Very Good Marketing (https://verygoodmarketing.com.au/) website
20 Feb 2023
How to Convert Leads into Customers
Small Business Owners are in the best position to convert leads into customers as they know their customers best and they are the ones that can do it better than anyone else. But oftentimes, when their business grows, they need to pass the reign to someone else, which changes the dynamics of their business.
In the 11th episode of Very Good Marketing, Amy and Shannon shares a story of a previous client who had experienced a drop in conversion, the steps they took to identify the bottleneck and how they solved it by using Customer Relationship Management (CRM).
If you're a small business owner looking to maintain your conversion rates without micromanaging, this episode is for you.
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Learn and take the bottleneck quiz (https://verygoodmarketing.com.au/bottleneck-quiz/ )
Visit Very Good Marketing (https://verygoodmarketing.com.au/ ) website
13 Feb 2023
How to Turn Soft Leads into Forever Customers
Join Amy Miocevich and Shannon Crosby as they delve into the world of soft leads and uncover how to turn these curious prospects into loyal customers. From the importance of lead nurturing to the best strategies for keeping them engaged, this 10th episode of the Very Good Marketing will give you the tools you need to maximize your chances of conversion.
So, whether you're a seasoned business owner or just starting out, tune in and learn how to marry your soft leads into your business.
6 Feb 2023
The Essential Elements of a Small Business Website
In this episode of the Very Good Marketing, hosts Amy Miocevich and Shannon Crosby talk about the six S's that can make a big difference to your website, which streamlines the website building process and encourages visitors to take that next step.
Transform your website's performance. Tune in to the podcast.
30 Jan 2023
Everything You Need to Un-know About Small Business Websites
In this episode, Amy Miocevich, Shannon Crosby, and Cindy Or discuss how to turn website visitors into leads. They dive into the common misconceptions about websites and their role in small business marketing, as well as the different options available, costs, and what ingredients make a good website.
Join them as they bust myths and provide valuable insights to help your small business succeed.
21 Jan 2023
How to Turn a Marketing Plan into Marketing Actions
In this episode, Amy Miocevich and Shannon Crosby explore the next stage in turning Strangers into Visitors by unpacking the missing ingredient in most marketing plans: action.
Dive into this episode and learn the essential steps to creating and executing an action plan for your marketing that truly make an impact.
22 Dec 2022
How to Get Your Marketing Message Spot On Every Time
Creating a marketing message that encapsulates all the strengths of your products and services can be really hard. How do you know what to include or what to excluide? How can you ensure strangers take action? How can you connect with the most number of people?
In this podcast episode, Amy and Shannon talk about Marketing Messages and break down the guidelines you need to follow to ensure the most number of customers take action when they come across some of your marketing
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au/)
19 Dec 2022
How to Choose the Right Marketing Channel for Your Business
With the massive growth of online channels today, finding the right marketing mix for your Small Business is a tough journey. We’ve seen businesses hop aboard one latest trend to another, without fully investigating whether the platform will help them reach their goals or not.
In this episode, we share some ideas and necessary steps for you to take that will help you decide which channels to add and to drop.
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au/)
8 Dec 2022
Fans, Funnels and Frameworks: How to Get a Grip on Your Marketing
When it feels like your marketing is slipping out of your grasp, getting back to the basics can help you refocus, re-allocate resources and completely change your outcome. In this episode we discuss marketing frameworks, what ones are good, what ones will help and why this one is the best.
We also discuss fans and how expanding your marketing focus to engage this group of people could be the wisest choice you make in business.
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au)
1 Dec 2022
The Marketing Myths You Need to Ditch
Small Business owners are bombarded with information from a whole heap of places. And when it comes to marketing, it can be information overload. So what myths about marketing are circulating the industry at the moment and which ones need to be busted immediately?
8 marketing myths are busted in this episode where Amy Miocevich and Shannon Crosby break down some all too familiar rumours.
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au)
29 Nov 2022
How to Identify if You’re Wasting Money on Marketing
Most small businesses have tight budgets, especially when it comes to marketing. Taking risks and "stabbing in the dark" are surefire ways to end up on the wrong end of business-survival statistics. So why is it then that so many small business owners don't feel like they have a grip on their marketing strategy? How can you possibly know what works and what doesn't with confidence?
In this episode we dive into a simple model that shows you exactly where your marketing may be falling apart and how to spend your money to fix it.
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au)
29 Nov 2022
Why Marketing Is Not Working for Small Businesses
Marketing is a complex beast, especially for small business owners who are usually experts in their technical craft and NOT marketing. But does that mean DIY marketing is never going to work?
And to that end, why do some small businesses cross the chasm to medium or big business, whilst 60% fail in the first few years?
Amy Miocevich and her host, Shannon Crosby, are taking listeners on a journey to investigate just why small business marketing is so damn hard, by disassembling the systems that make up a typical customer journey and pitching a new way that entrepreneurs can build their marketing foundations so they never waste a dollar on poor marketing again.
Learn more and take the bottleneck quiz here: https://verygoodmarketing.com.au (https://verygoodmarketing.com.au/)
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