Video that earns its production cost. How to scope a shoot against the outcome it's meant to produce, script for the platform the asset will actually live on, get a quarter of content out of one production day, and tell the difference between video that moves pipeline and video that collects views.
Each episode takes one practical decision — in-house versus agency, how much to spend on a brand film, whether to cut vertical from horizontal or shoot it twice — and works through the tradeoffs. Written for marketers who have to justify the line item. Five or six minutes, one topic, no showreels.
Topics include scoping a shoot to an outcome, scripting for platform and placement, repurposing one production into a quarter of assets, in-house versus agency economics, vertical and horizontal formats, thumbnails and retention, and measuring video against pipeline.
Produced by VID.co, video production and video marketing. Full details, services and further reading at https://vid.co (https://vid.co)
The 5 Videos Every Business Needs to Drive Real Growth
Most businesses make plenty of video — but without the right framework, it rarely moves buyers. This episode breaks down the five specific video types every business needs to build a real growth engine.
16 Oct 2026
Why Your B2B Videos Aren't Working — And It's Not a Production Problem
Most B2B companies assume their video struggles are a production issue — they're not. This episode breaks down why unclear messaging is the real culprit, and how to build the strategic foundation that makes every video actually work.
13 Oct 2026
The One-Page Video System That Actually Gets Used
Most video teams have content but no real system — and it shows. This episode breaks down the one-page Video Department Blueprint: seven decisions that align your team around outcome, audience, channel, and accountability in 90 days.
9 Oct 2026
Build the Marketing Foundation Before You Make Another Video
More video won't save a broken marketing foundation. This episode breaks down the Know–Love–Trust framework B2B teams need before scaling content production — and why attention without a system is just wasted effort.
6 Oct 2026
The Video Department Playbook: Build a B2B Video System That Actually Runs
Most B2B teams have no shortage of video ideas — what they're missing is a system. This episode unpacks VID.co's Video Department Playbook: seven structured decisions that turn scattered video projects into a repeatable operating engine.
2 Oct 2026
5 Tips for High-Quality Podcast Audio (That Actually Make a Difference)
Bad audio kills great podcast content — fast. This episode breaks down five practical, high-impact tips for capturing clean sound before you ever open an audio editor.
29 Sept 2026
5 Steps to Create a Winning Talking Head Video
Talking head videos are one of video marketing's most effective formats — but only when executed well. This episode breaks down the five essential steps that separate forgettable footage from content that genuinely connects.
25 Sept 2026
5 Proven Ways Personalized Video Can Boost Your Sales
Personalized video is one of the most effective tools in a modern sales toolkit — but only when it's done right. This episode breaks down five practical, proven strategies for using it to move deals forward and build stronger client relationships.
22 Sept 2026
5 Ways to Get Your Audience Making Videos for Your Brand
User-generated video is one of the most trusted — and most underused — assets in marketing. This episode breaks down five practical strategies to get your customers creating video content that actually works for your brand.
18 Sept 2026
4 Video Types That Sell Best for Fashion and Beauty
Fashion and beauty brands that win on video aren't spending more — they're choosing smarter formats. This episode breaks down the four video types proven to drive real purchase decisions in style and beauty markets.
15 Sept 2026
4 Proven Techniques to Hook Viewers and Keep Them Watching
Holding a viewer's attention online is harder than it looks — and most videos lose the battle before the first minute is up. This episode breaks down four discipline-driven techniques that keep audiences watching all the way through.
10 Sept 2026
Video SEO: Why Great Content Still Needs to Be Found
Publishing a great video is only half the battle — without a deliberate SEO strategy, even your best content stays invisible. This episode breaks down exactly what it takes to get your videos discovered, ranked, and watched.
8 Sept 2026
The Metadata You Forgot That's Tanking Your Video SEO
Killer content alone won't save a video that's buried by bad metadata. This episode breaks down the overlooked SEO signals — titles, descriptions, captions, tags, and more — that determine whether your videos get found or forgotten.
Contact VID.co
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of VID.co?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
