Join our host Kevin Sutherland, in conversation with entrepreneurs building next generation media brands, investors helping the sector to grow, and marketers building brands with content. Packed with first-hand insights from the people redefining the media and marketing landscape; building brands, developing audiences and delivering growth by doing things differently.
In this episode of the VIDA Next-Gen Media podcast, Kevin Sutherland talks to Ibrahim Kamara, co-founder of GUAP, a video-first, youth-lead, new media platform aiming to document, discover and nurture emerging creative talent.
As Ibrahim and co-founder Jide Idetunji put it, “We want to become a viable place for underrepresented youth creatives worldwide.”
Ibrahim talks about their experiences over the past few months during the Covid-19 Pandemic lockdown, including bringing forward plans for a membership programme, how advertising revenues have held up well thanks to brands valuing authenticity and community over reach, being approached by Instagram to build a partnership to create content for their new formats and features and continuing to develop the GUAP.agency offering for commercial partnership projects.
And as the founder of a Next-Gen Media business Ibrahim offers his advice to established media companies facing significant challenges in the months ahead.
You can follow VIDA on Twitter and Linkedin for regular updates and future content on Next-Gen media brands, and to view the full Next-Gen Media list visit
www.vidamedia.co.uk
If you have any comments, questions or suggestions for what you want to see, let us know via hello@vidamedia.co.uk
11 Jul 2020
Next Generation Media Brands Podcast Episode 3
In this episode of the VIDA Next-Gen Media podcast, Kevin Sutherland is joined by Andy Oakes and Justin Pearse of New Digital Age, a media brand targeting senior decision makers in the digital media & marketing businesses.
NDA is a great example of a Next-Gen B2B media brand, being part of the Bluestripe Group which combines a publishing and events business with a content studio, and a comms agency for clients in the marketing, advertising and tech sectors.
Andy and Justin discuss how their experience working in ‘big media’ publishers compares to starting and growing an independent, including the commercial opportunity in growing and serving a community, rather than chasing reach.
They also discuss their experiences during lockdown, their learnings from developing and running digital events, and their growth plans for the months ahead.
You can follow VIDA on Twitter and Linkedin for regular updates and future content on Next-Gen media brands, and to view the full Next-Gen Media list visit www.vidamedia.co.uk
If you have any comments, questions or suggestions for what you want to see, let us know via hello@vidamedia.co.uk
2 Jul 2020
Next Generation Media Brands Podcast Episode 2
In this episode of the VIDA podcast, Kevin Sutherland is joined by Tobi Oredein, founder of Black Ballad, the lifestyle platform that “seeks to tell the human experience through eyes of black British women and elevate their voices through content, community and commerce.”
In this half-hour chat, Tobi discusses her experience as a founder, creating opportunity for herself and for black women across the UK, after trying and trying to break into ‘the circle’ of media.
Tobi tells us about growing her startup media business, through membership, events and advertising revenues. She explains how Black Ballad has continued to grow throughout the Covid-19 pandemic lockdown in the UK, and looks ahead to her pre-seed funding round.
You can follow VIDA on Twitter and Linkedin for regular updates and future content on Next-Gen media brands, and to view the full Next-Gen Media list visit www.vidamedia.co.uk
If you have any comments, questions or suggestions for what you want to see, let us know via hello@vidamedia.co.uk
13 Feb 2020
VIDA Media Podcast Episode 1 - Next-Generation Media Brands
In this episode of the VIDA podcast, Kevin Sutherland is joined by Hero Brown, founder of Muddy Stilettos, the lifestyle platform for smart, fun-loving women living outside the major cities in the UK, Danielle Welton, founder of women’s cycling brand Casquette and Liv Little, founder of gal-dem, a print and online magazine for and by women and non-binary people of colour.
In front of a live audience at White City House in London, Hero, Danielle and Liv share their experiences of creating and growing next generation media brands – startups founded on a passion that are disruptive, multi-channel, multi revenue, serving underserved audiences or unmet needs.
Together we explore how they have built their brand, developed their audience, grown revenues from advertising, events, subscriptions and more, and their experience of fundraising for growth.
You can follow VIDA on Twitter @VidaMediaUK and Linkedin Vida Media UK for regular updates and future content. If you have any comments, questions or suggestions for what you want to see, let us know via hello@vidamedia.co.uk
Extended show notes, relevant links and more about this episode can be found on our website www.vidamedia.co.uk
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