S2 E24 - The Future of B2B Video Marketing with Sam Balter
Sam Balter shares the future of B2B video marketing, unlocking new revenue streams and engagement opportunities for businesses through strategic video storytelling and production.
2 Dec 2024
S2 E23 - How to start a B2B video podcast in 2025 with James Carbary
James Carbary shares actionable insights on launching a successful B2B video podcast in 2025, empowering businesses to reach new audiences and drive meaningful connections.
11 Nov 2024
S2 E22 - How Eric Doty Built Dock's Video Podcast Strategy
[00:00] - Intro to Video as a Content Pillar
Joe kicks off by asking Eric if he sees video podcasts as the "2024 version of the blog."
[01:30] - The Evolution of Blogging to Podcasts
Eric discusses the shift from traditional blogging to podcasts, quoting Jimmy Daly’s take on blogs becoming a "library."
[02:45] - Benefits of Podcasts for Audience Connection
Why podcasts are better for creator-led strategies and building authentic connections with the audience.
[04:15] - Time and Practicality in Podcasting for Founders
Eric shares insights on why podcasts are more practical for founders compared to blogging.
[05:30] - Deciding Who Should Be on the Podcast
Joe and Eric discuss whether founders or subject-matter experts should be featured, depending on company goals.
[06:45] - Balancing Founder Responsibilities and Podcasting
Eric explains how his team adjusts podcast involvement based on the founder's availability and company growth stages.
[08:30] - Guest-Driven vs. Narrative-Driven Podcasting
Eric talks about structuring conversations to balance guest stories with the podcast's narrative arc.
[10:15] - The Process of Repurposing Podcast Content
Overview of Eric’s methods for repurposing episodes into social media clips, including using tools like Opus.
[11:30] - Importance of YouTube Shorts and LinkedIn Clips
How shorter video content on YouTube and LinkedIn is amplifying their podcast reach.
[13:00] - Leveraging Podcast Clips for Blog Content
How Eric’s team repurposes podcast clips for blog articles, enhancing SEO and content depth.
[15:45] - YouTube as an Untapped Channel for B2B Content
Joe and Eric discuss the potential of YouTube for B2B marketing and why more companies aren’t using it.
[17:00] - Overcoming Production Barriers for YouTube
Thoughts on starting simple with YouTube content without overcomplicating production.
[18:30] - Future Predictions for Video and B2B Content
Eric shares his thoughts on the growth of video in B2B and the role of authenticity in an AI-driven world.
[20:00] - Managing the Risk of Employee Influencers
Challenges companies face when employees gain significant influence, possibly overshadowing the brand.
[22:00] - Final Thoughts and Takeaways
Joe and Eric wrap up with reflections on the importance of founder-led strategies and managing brand risk with creator roles.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.5 / 5
2 ratings
Spotify
5.0 / 5
2 ratings
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