In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.
Video First
Claim This Podcastby Sway One
4.8(4 reviews)
32 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
In this podcast, we provide B2B marketing & content leaders with the strategy guidance and tactics they need to win on video.
Language
🇺🇲
Publishing Since
11/21/2022
1 verified contact email on file for Video First
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Recent Episodes
December 17, 2024
S2 E24 - The Future of B2B Video Marketing with Sam Balter
Sam Balter shares the future of B2B video marketing, unlocking new revenue streams and engagement opportunities for businesses through strategic video storytelling and production.
December 2, 2024
S2 E23 - How to start a B2B video podcast in 2025 with James Carbary
James Carbary shares actionable insights on launching a successful B2B video podcast in 2025, empowering businesses to reach new audiences and drive meaningful connections.
November 11, 2024
S2 E22 - How Eric Doty Built Dock's Video Podcast Strategy
<p><strong>[00:00] - Intro to Video as a Content Pillar</strong></p> <ul> <li>Joe kicks off by asking Eric if he sees video podcasts as the "2024 version of the blog."</li> </ul> <p><strong>[01:30] - The Evolution of Blogging to Podcasts</strong></p> <ul> <li>Eric discusses the shift from traditional blogging to podcasts, quoting Jimmy Daly’s take on blogs becoming a "library."</li> </ul> <p><strong>[02:45] - Benefits of Podcasts for Audience Connection</strong></p> <ul> <li>Why podcasts are better for creator-led strategies and building authentic connections with the audience.</li> </ul> <p><strong>[04:15] - Time and Practicality in Podcasting for Founders</strong></p> <ul> <li>Eric shares insights on why podcasts are more practical for founders compared to blogging.</li> </ul> <p><strong>[05:30] - Deciding Who Should Be on the Podcast</strong></p> <ul> <li>Joe and Eric discuss whether founders or subject-matter experts should be featured, depending on company goals.</li> </ul> <p><strong>[06:45] - Balancing Founder Responsibilities and Podcasting</strong></p> <ul> <li>Eric explains how his team adjusts podcast involvement based on the founder's availability and company growth stages.</li> </ul> <p><strong>[08:30] - Guest-Driven vs. Narrative-Driven Podcasting</strong></p> <ul> <li>Eric talks about structuring conversations to balance guest stories with the podcast's narrative arc.</li> </ul> <p><strong>[10:15] - The Process of Repurposing Podcast Content</strong></p> <ul> <li>Overview of Eric’s methods for repurposing episodes into social media clips, including using tools like Opus.</li> </ul> <p><strong>[11:30] - Importance of YouTube Shorts and LinkedIn Clips</strong></p> <ul> <li>How shorter video content on YouTube and LinkedIn is amplifying their podcast reach.</li> </ul> <p><strong>[13:00] - Leveraging Podcast Clips for Blog Content</strong></p> <ul> <li>How Eric’s team repurposes podcast clips for blog articles, enhancing SEO and content depth.</li> </ul> <p><strong>[15:45] - YouTube as an Untapped Channel for B2B Content</strong></p> <ul> <li>Joe and Eric discuss the potential of YouTube for B2B marketing and why more companies aren’t using it.</li> </ul> <p><strong>[17:00] - Overcoming Production Barriers for YouTube</strong></p> <ul> <li>Thoughts on starting simple with YouTube content without overcomplicating production.</li> </ul> <p><strong>[18:30] - Future Predictions for Video and B2B Content</strong></p> <ul> <li>Eric shares his thoughts on the growth of video in B2B and the role of authenticity in an AI-driven world.</li> </ul> <p><strong>[20:00] - Managing the Risk of Employee Influencers</strong></p> <ul> <li>Challenges companies face when employees gain significant influence, possibly overshadowing the brand.</li> </ul> <p><strong>[22:00] - Final Thoughts and Takeaways</strong></p> <ul> <li>Joe and Eric wrap up with reflections on the importance of founder-led strategies and managing brand risk with creator roles.</li> </ul>
32 total episodes available
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Frequently asked questions
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- What is Video First?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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