The pod for magazine professionals who need to make cost effective digital video. Video for Magazines covers making video that can: grow socials; enrich subscriber or paywall offers; and maybe even pay for itself. Faye Carruthers and digital video expert Simon Elliott cover what you need to know if you're making video in-house, or commissioning a production company. In the first series: 8 or 9 reasons to make video; graphics matter - how to make them; what ruthless efficiency can do for you; hooks, pace and the hovering thumb of doom; data and platform; and costs and the final say.
Efficient & effective video production. How magazines can save money.
Simon Elliott from Crowdfindervideo tells the Video for Magazines podcast four ways video production can be made cheaper for magazines looking to expand their into video podcasts. He explains what production efficiency is with tips and advice on your approach. Whether you have an in house team or are commissioning in an external company there are ways to save money and get more video to boost your title's following across social platforms.
Simon talks about how you may already have some of the right people in your company and who they might be. He also sets out tips for getting the most from your investment in video.
14 Apr 2024
Hooks, pace and the hovering thumb of doom - Video for Magazines
Hooks, pace, and the hovering thumb of doom are three things you need to consider in making video for your title.
Hooks are crucial in the first few seconds to capture the viewer's attention.
Pace is important in keeping the viewer engaged and delivering what they want. And not all videos need the same pace to succeed.
The hovering thumb of doom belongs to the viewer. They want to scroll to the next video,. That means you have to maintain pace and deliver on your promise of content they want.
Pace can vary depending on the context and audience. It's important to experiment to understand what works.
5 Mar 2024
What graphics add to your video
Graphics add quality, pace, and pattern interruption to your video, keeping your audience engaged and sponsors/advertisers happy. But what graphics should you ask for? What's the terminology? Where can you get them? And what is the potentially expensive pitfall you need to look out for?
Learn why graphics matter and how to ask for the right ones.
Find out all that and more in the latest episode of Video For Magazines. Have any questions? Ask away in the comments. #magazines (https://www.linkedin.com/feed/hashtag/?keywords=magazines&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7168568039616024576) #publishing (https://www.linkedin.com/feed/hashtag/?keywords=publishing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7168568039616024576) #video (https://www.linkedin.com/feed/hashtag/?keywords=video&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7168568039616024576)
15 Jan 2024
How can magazine publishers succeed with video? Here are a few ways to win.
Highlighting the importance of video for magazines this podcast looks at digital growth, brand awareness, and attracting advertisers. It provides insights and advice for magazine professionals who are considering or struggling with video production. The episode also explores various reasons to make video, such as enhancing reputation, adding value to paywall content, attracting sponsorship, promoting events, serving advertisers, and staying competitive with rivals. The episode concludes by emphasizing the need for clear goals and audience targeting in video production and directing listeners to additional resources for more information.
12 Jan 2024
Video for Magazines: Trailer
Video's expensive to make and can be a technical challenge. Video for Magazines sets out to equip editors and publishers with the knowledge they need to make consistent, professional video. Boost digital growth, and maybe (say it quietly) add a revenue stream.
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