Let's dive in together to the world of Video Production, Creative Content, and Video Marketing techniques. Each article we will discuss ways to leverage your video content and tools to propel your business, service, or product. I'm your host Kevin Luiz, owner and operator of Capion Studio. www.capionstudio.com
EP 09 - From Script to Delivery – Writing Documentary Adverts & Preparing For The Unknown
In this episode of Creativity Unleashed, we talk about how to write docu adverts, and how to prepare for the unknown. We look at the script on the companion article, watch a video to follow how closely the video stayed true to it's written counter part, and talk about how to prepare for the "X" factor by embracing it. Most importantly, we put you back in the driver seat for your video production shoot! Read the companion article found at www.capionstudio.com/blog
27 Oct 2021
EP 08 - You’re Not Paying For Quality, You’re Paying For Our Perspective.
In this episode of Creativity Unleashed, we talk about how you are not paying for QUALITY when you hire a commercial agency, but rather how you are paying for their PERSPECTIVE. We break down why it's important to have a healthy balance of different content in your marketing strategy, and how cutting corners on content creation can damage your brand, service, or product in the long run. Read the companion article & dive into the rich content at www.capionstudio.com/blog
22 Sept 2021
EP 07 - A Tale Of Two-Colored Pants | Why Color Is Important To Your Business & End Product
In this episode of Creativity Unleashed, Kevin Luiz of Capion Studio will talk to you about the importance of color, its direct impact on your products, and the power it has over brand cohesion. We break down when it's appropriate to use in camera color profiles, vs. hiring an agency that knows how to color grade. We discuss the implications of "cutting corners" and its lasting effects on your company. Read the companion article & dive into the rich content at www.capionstudio.com/blog
11 Aug 2021
EP 06 - Writing From The Heart | Creating An Award Winning Brand Video With Over One Million Views
In this episode of Creativity Unleashed, Kevin Luiz of Capion Studio will talk to you about "writing from the heart". Have you ever wondered what it's like to write from the heart and see the results in action? We take a dive into exactly that, with a piece that yielded over 1 MILLION views, and the winning of a 2021 Telly Award. Read the companion article & dive into the rich content at www.capionstudio.com/blog
7 Jul 2021
EP 05 - Creating Super Fun Hybrid Adverts That Coincides With & Furthers Your Brand
In this episode of Creativity Unleashed, Kevin Luiz of Capion Studio we will be exploring what makes a "super fun hybrid advert" tick. We will break down how to utilize humor, identify who your audience is, how to talk to them, and how to GIVE MORE - ASK LESS. These types of adverts can be extremely rewarding, so business owners & marketers... you don't want to miss this episode / article! Be sure to read our companion article with samples by visiting us at https://www.capionstudio.com/blog
16 Jun 2021
EP 04 - Creating & Leveraging That Big Brand Video For Your Business | Best Practices
In this episode of Creativity Unleashed, Kevin Luiz of Capion Studio digs in deep on how to create & leverage your BIG Brand Video. This is something of our speciality, so you dont want to miss this one! We will talk about best practices, and how to make the most out of your Brand Video tool. Be sure to read our companion article with samples by visiting us at https://www.capionstudio.com/blog
10 Jun 2021
EP 03 - Harnessing The Power of Unreal Engine & Twinmotion In Your Creative Content
In this episode of Creativity Unleashed, Kevin Luiz of Capion Studio explores harnessing the power of Unreal Engine & Twinmotion in your video and virtual production process. With Disney changing the production landscape by using Unreal in shows like the Mandalorian, this technology is now impossible to ignore. Be sure to read our companion article with samples by visiting us at https://www.capionstudio.com/blog
5 May 2021
EP 02 - Leveraging 360 Virtual Content Into Your Marketing & Sales Tactics
In this podcast / article we explore utilizing new technology to leverage with our video marketing efforts. The world of 360 virtual content can be extremely powerful if applied to the correct use case. Lets dive in to see how we can harness it's power in ways previously unattainable. Learn more at https://www.capionstudio.com/blog
29 Apr 2021
EP 01 - Three Creative Ways To Integrate UAV Drone Content Into Your Adverts
Drone footage has sort of become a commodity in the world of creative content, and video advertisement. In this short article, we will go over three creative ways to integrate UAV drone content, and how to leverage them with your video marketing tool sets.
Visit www.capionstudio.com/blog for more information.
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