The Video Marketing Toolkit is the ultimate podcast for marketers, business owners, and entrepreneurs who want to leverage the power of video and digital marketing to grow their brands.
Hosted by Dan Dennis, a video-first marketer and founder of Daniel Dennis Media, this podcast dives deep into the world of video marketing strategy and how businesses can use content to drive real results.
Each episode features insightful conversations with industry experts, business owners, and marketing professionals who share their experiences, strategies, and actionable tips.
Whether you're looking to create high-converting video content, boost your SEO, or refine your social media strategy, this podcast is packed with practical advice to help you stand out online.
🎥📈 Ready to make video the driving force of your marketing? Tune in and start building your Video Marketing Toolkit today!
Stepping away from your business for two weeks sounds ideal—until airport admin fails, Grab car crashes, accidental kitchen fires, and packs of wild monkeys enter the mix.In this special solo episode of The Video Marketing Toolkit, I share the unfiltered story of my recent trip to Indonesia. From navigating chaotic travel mishaps across Canggu, the Gili Islands, and Lombok to stepping completely out of my comfort zone, this journey brought unexpected challenges.More importantly, taking time off provided powerful leadership lessons on handling founder burnout, mastering patience, and building true trust in your team to step away and scale up.Chapters00:00 – Welcome to The Video Marketing Toolkit00:50 – Stepping Away: A Solo Episode from Indonesia02:04 – Booking a Rogue Trip to Southeast Asia04:21 – Pre-Travel Founder Anxieties & Birmingham Flight08:57 – Airport Admin Fail: The Passport Typo12:32 – Bali Grab Chaos & The Airport Car Crash17:14 – Canggu Hostels, Party Central & Founder Stress21:00 – The Hostel Story That Was Too Spicy for LinkedIn 🌶️27:34 – Escaping to Paradise: Arriving in the Gili Islands31:06 – Slowing Down & Recharging on Gili Air32:38 – Flambé Cooking Class Disaster 🔥34:16 – Beachfront Bungalows & Island Life37:03 – Heading to Lombok & Senggigi37:28 – Taxi Karaoke with "Captain Palestine"39:53 – Senggigi Nightlife & Chased by Dogs in the Jungle44:36 – The Brutal 30°C Mountain Hike48:29 – Surviving Packs of Aggressive Monkeys 🐒50:14 – Heading Home & Reflecting on the Journey51:36 – Lesson 1: Learning to Slow Down & Have Patience53:23 – Lesson 2: Trusting Your Team to Run Without You54:17 – Lesson 3: Grounding Yourself in Gratitude56:18 – Final Thoughts & Episode Wrap Up
28 Sept 2026
Community helper to generating £140.000 ROAS in 3 months - Video Marketing Toolkit – EP 25 - Eddy Kelly
What makes a Meta ad actually perform?
Dan Dennis sits down with Eddie Kelly from We Do Marketing to break down the secrets behind high-performing Meta Ads, including how he helped a UK jewellery business generate £140k+ in sales at around 8x ROAS.
They cover ad creative, hooks, targeting, sales funnels, retargeting, A/B testing, ad fatigue and the differences between Meta and Google Ads.
Plus, Eddie reveals the strategy behind the campaign and the biggest mistakes businesses make when running Facebook and Instagram ads.
If you want more from your Meta Ads, this episode is worth a listen.
00:00 — Introduction & Meet Eddie
01:10 — How Eddie Started in Marketing
02:02 — The £140K Jewellery Case Study
03:23 — Building a Community Through Facebook
04:25 — Growing the Business & Google Ads
05:45 — Google Ads vs Meta Ads
06:58 — Lookalike Audiences & Meta AI
07:37 — How Much Should You Spend on Meta Ads?
09:12 — Building a Sales Funnel
11:00 — Setting Goals & Measuring Results
13:45 — Blind Ranking: What Makes a Great Ad?
14:39 — Audience Targeting
15:42 — Why the Hook Matters
16:08 — Landing Pages & Offers
17:32 — Testing, Copy & Social Proof
14 Sept 2026
She set what on fire?! A bottle of Withers Gin. How redundancy led to 8 years of entrepreneurship - Video Marketing Toolkit – EP 24 - JaxMore
What happens when two former corporate professionals turn redundancy into an 8-year photography business?
In this episode of The Video Marketing Toolkit, Dan sits down with Adam & Julia from Jaxmore Food & Drink Photography to talk about photography, marketing, networking, authenticity, AI… and the time they nearly burned their studio down photographing a flaming Christmas pudding!
From starting out after both of their careers were made redundant, to landing their first food & drink photography client through a chance networking encounter, Adam and Julia share the lessons, mistakes and marketing strategies that have helped them build their business.
In this episode:
- From redundancy to entrepreneurship – How two people over 50 turned a career setback into an entirely new business.
-The flaming Christmas pudding disaster – Why photographing food isn't always as safe as it looks!
- How networking landed their first major client – A brilliant story involving a bottle of gin, a printed portfolio and an unexpected meeting with the founder of Withers Gin
- The marketing channels actually working for them – LinkedIn, Instagram, Facebook, Pinterest, email marketing and why being B2B doesn't mean you should ignore visual platforms.
-Why you shouldn't network just to sell – The real value of building relationships and becoming someone people recommend.
- Stop the scroll – Why your photography needs to grab attention before anyone even reads your caption.
- Product photography tips you can use at home – Including why side lighting can transform your images and why those cheap lightboxes might not be doing your products any favours.
- AI vs authenticity – Why AI-generated food photography could be damaging customer trust when the real product doesn't look anything like the picture.
- Why the food in your photos needs to be REAL – No fake substitutes, no misleading customers, just the actual product styled to look its best.
- Is direct mail making a comeback? – Why sending something physical could help your business stand out in a world drowning in digital marketing.
- Who's More Likely To? – Find out who leaves the studio lights on, who lands the big contracts, who makes the biggest mess and who is most likely to walk away from a networking event with the most LinkedIn connections.
- The Photography Quiz – Can Dan beat the photography experts at their own game?
This episode is packed with real business lessons, practical photography advice, marketing ideas and plenty of laughs especially if you're a photographer, creative, freelancer or small business owner trying to get more attention for your work.
00:00 Intro – Meet Jaxmore Food & Drink Photography
01:01 From 30-Year Careers to Starting a Photography Business
01:38 Made Redundant Over 50 – Turning a Setback Into a New Career
02:19 “Old Dogs Can Learn New Tricks”
03:08 From Luxury Property Videos to Food Photography
04:33 Who Does the Editing? The Couple’s Secret Weapon
06:19 Why Having Two People on a Shoot Is a Huge Advantage
07:33 The Loneliness of Being a Solopreneur
08:21 Why Every Business Owner Should Be Networking
09:56 The Reality of Work-Life Balance When You Own a Business
10:52 Taking a Laptop to Bed for “Business Inspiration”
11:19 When Your Business Becomes Your Hobby
12:07 WHO'S MORE LIKELY TO? – The Couples Challenge Begins
12:44 The Genius Alexa System That Reminds Photographers to Take Photos
13:20 The Stock Room With a Very… Interesting Alexa Command
14:29 Who's More Likely to Land a Six-Figure Contract?
16:05 Who Makes the Biggest Mess in the Studio?
16:17 The Flaming Christmas Pudding Disaster
19:00 Who Gets the Most LinkedIn Connections?
21:42 Marketing Deep Dive Begins
22:11 How Did They Get Their First Food Photography Client?
22:45 Why Product Photography Is Completely Different
23:47 18 Months of Learning Lighting
24:40 The Bottle of Gin That Changed Their Business
25:41 The Networking Moment That Landed Their First Big Client
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