About Video Mavericks: The Small Business Video Marketing Podcast
"Video Mavericks" is a podcast designed to empower small business owners with the knowledge, tools, and inspiration they need to take control of their video marketing. Led by the video production and content marketing experts at Workshop Media, this podcast provides actionable insights, expert advice, and authentic stories that help small business owners connect with their audience, build their brand, and drive real business growth.
Turn Your Brand Story into a Marketing Advantage | Ep 44
Storytelling isn’t just a buzzword, it’s the foundation of powerful marketing. In this episode, Brett and Tyler break down what makes story-driven content so effective, how small businesses can uncover their own stories, and why connecting emotionally with your audience leads to long-term growth.Learn how to move beyond flashy visuals and start building trust, earning loyalty, and achieving results.Want more practical insights? Sign up for our Free Small Business Video Marketing Playbook: http://www.workshopmedia.co/playbook#smartless #VideoMarketingTips #SmallBusinessGrowth #VideoStrategy #WorkshopMedia #VideoMavericks #BrandStorytelling
10 Oct 2025
How to Pick the Right Location for Your Videos | Ep 43
The setting of your video plays a major role in how your audience perceives your brand. This episode explores how to make intentional location choices that support your message, represent your values, and elevate your production quality.
From DIY creators to growing brands, discover why “location, location, location” truly matters for effective video marketing.Want more practical insights?
Sign up for our Free Small Business Video Marketing Playbook: https://www.workshopmedia.co/playbook
#VideoMarketingTips #SmallBusinessGrowth #VideoStrategy #WorkshopMedia #VideoMavericks #BrandStorytelling
3 Oct 2025
Validate your claims with this AMAZING asset | Ep 42
What makes testimonial videos so powerful for businesses, nonprofits, and brands? In this episode of the Video Mavericks Podcast, Brett Cottrell and Jeff Branch dive deep into the art of social proof through video.
From polished cinematic interviews to authentic user-generated content, testimonials help businesses validate their claims, connect emotionally with audiences, and strategically target the right customers. Brett and Jeff unpack creative ways to structure testimonials, how to align them with your brand goals, and why they’re more effective than written reviews alone.
You’ll learn:
• Why testimonials create trust and credibility.
• Different styles of testimonial videos (cinematic, UGC, story-driven, 80/20 method).
• How to strategically use testimonials for sales, recruiting, fundraising, and brand storytelling.
• Ethical ways to ask for and curate testimonials without losing authenticity.• How testimonials can reveal opportunities to improve your business.
If you’ve ever wondered how to get your customers (or donors, or team members) to sing your praises on camera - and how to use that content to win trust and drive results - this episode is for you.
Don’t forget to subscribe for more insights on video marketing, strategy, and storytelling.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
51,319
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 48 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
52
Social presence
0
YouTube
76
Engagement
32
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