This is the podcast for anyone interested in video communication, video solutions, and how companies, organizations, and public authorities use video to reach out, engage, and make their operations more efficient.In this podcast, we’ll invite inspiring guests who work with video — both from the private and public sectors — to share their experiences and their journey with video. We’ll hear how they use video in practice, what challenges they’ve faced, and how they’ve managed to create real change through video.
The Future of Video Production: AI, Social Media & Strategy with Ida Sjöberg-Dahlgren (CEO of Mbrace)
In this episode of Video Talks, we sit down with Ida Sjöberg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.
In this interview, we discuss:
The AI Revolution: Why AI is a powerful tool for creativity but hasn’t yet solved the ”cheap, fast, and high quality” trilemma.
Social Media Shifts: How the transition from horizontal (1920×1080) to vertical formats is fundamentally changing framing and storytelling.
Client Management: The importance of ”stripping away industry language” to avoid misunderstandings and deliver on business objectives.
Leadership & Growth: Ida’s personal journey into leadership and why personal development is crucial for leading creative teams.
Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.
Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market.
The post The Future of Video Production: AI, Social Media & Strategy with Ida Sjöberg-Dahlgren (CEO of Mbrace) (https://quickchannel.com/sv/blog/the-future-of-video-production-ai-social-media-strategy-with-ida-sjoberg-dahlgren-ceo-of-embrace/) appeared first on Quickchannel (https://quickchannel.com/sv/).
2 Feb 2026
The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing
In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle‑of‑funnel “education” content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field.
The post The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing (https://quickchannel.com/sv/blog/the-death-of-the-funnel-erik-modig-on-attention-storytelling-and-the-future-of-video-marketing/) appeared first on Quickchannel (https://quickchannel.com/sv/).
8 Jan 2026
How PwC Sweden humanizes its brand with video
If you are looking for inspiration for your Employer Branding strategy or want to know how AI and ”Live Shopping” could impact B2B, this episode is for you.
The post How PwC Sweden humanizes its brand with video (https://quickchannel.com/sv/blog/how-pwc-sweden-humanizes-its-brand-with-video/) appeared first on Quickchannel (https://quickchannel.com/sv/).
9 Dec 2025
The future of live video in the AI era | Niklas Hagen (Hive Streaming)
AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster. In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more important—not less—in an AI-driven world.
The post The future of live video in the AI era | Niklas Hagen (Hive Streaming) (https://quickchannel.com/sv/blog/the-future-of-live-video-in-the-ai-era-niklas-hagen-hive-streaming/) appeared first on Quickchannel (https://quickchannel.com/sv/).
19 Nov 2025
Disrupting live broadcast productions with Staffan Westelius at HiStreamers
In this episode of Videotalks, Karl Wadmark sits down with Staffan, creator of Histreamers, to explore how automation, smart cameras, […]
The post Disrupting live broadcast productions with Staffan Westelius at HiStreamers (https://quickchannel.com/sv/blog/disrupting-live-broadcast-productions-with-staffan-westelius-at-histreamers/) appeared first on Quickchannel (https://quickchannel.com/sv/).
22 Oct 2025
Video storyteller in banking with Roy Christian Andersen at Handelsbanken Norway
On this podcast, Carl Wadmark, VP of Marketing, talks to video professionals as they share their personal stories, insights and […]
18 Jun 2025
Hur du skapar en NPF-inkluderande miljö med Studio Viggo
Studio Viggo discusses creating neurodevelopmental disorder inclusive environments, specifically addressing participation in sports, in this episode.
11 Jun 2025
Bygg en studio som proffsen med Nils Olav Sundsteigen
Nils Olav Sundsteigen discusses how to build a professional-quality video studio, offering insights for creating high-quality video content; this is an interview.
5 Jun 2025
Hur du redigerar och skapar videor som faktiskt blir sedda
This episode discusses how to edit and create videos that viewers will watch, offering insights into effective video production techniques.
28 May 2025
Hur du förvandlar kommunmöten till engagerande, tillgängliga och oumbärliga evenemang med Ola Johansson från Skara kommun
Ola Johansson from Skara kommun discusses transforming municipal meetings into engaging and accessible events, offering insights for improved public communication in this interview.
21 May 2025
Att bygga en studio – från vision till verklighet med SPP och Storebrand
Industry experts discuss building a studio from vision to reality with SPP and Storebrand in this interview episode.
14 May 2025
Lyft ditt videoinnehåll med Storytelling med Carl-Anton Widén
Carl-Anton Widén discusses how storytelling elevates video content, offering insights into crafting narratives that captivate audiences in this interview.
7 May 2025
Skapa events som faktiskt gör skillnad med Tommy Brotte
Tommy Brotte discusses how to create events that make a difference in this interview episode of Video Talks.
5 May 2025
Så lyckas du med hybridevent med producenterna från TTV
TTV producers reveal strategies for successfully creating hybrid events, offering insights into engaging both in-person and virtual audiences in this interview.
23 Apr 2025
Så skapar du engagerande videoevent och säkerställer EU’s lagkrav för tillgänglighet
Industry experts discuss creating engaging video events and ensuring compliance with EU accessibility regulations in this episode.
16 Apr 2025
Gör dina evenemang och produktioner säkrare och mer inkluderande.
This episode explores creating safer, more inclusive events and productions for individuals with neuropsychiatric disabilities, offering valuable insights into inclusive environments.
Who has been a guest on Video Talks by Quickchannel
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Studio Viggo
Nils Olav Sundsteigen
Ola Johansson
Carl-Anton Widén
Tommy Brotte
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Spotify
5.0 / 5
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