Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

Viibrook

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by Viibrook

5.0(2 reviews)

15 episodes

Updated Weekly

Accepts GuestsHas Sponsors

Podcast Overview

Viibrook: The podcast that ignites your brand strategy and fuels sustainable growth. Join your hosts, as they unpack the secrets to building a brand that captivates your target audience and sets your business apart in a crowded marketplace. On this show, you’ll discover: ●The power of strategic branding: Learn why branding is more than just a logo—it’s the soul of your business, influencing every interaction a customer has with your company. ● Data-driven decision making: Ditch the ”gut feelings” and embrace a data-driven approach to understanding your customers, refining your offerings, and making smart business decisions. ● Crafting an irresistible Unique Value Proposition: Uncover what makes your product or service truly special and communicate its value in a way that resonates with your ideal customers. ●Mastering the art of customer loyalty: Discover how to cultivate lasting relationships with your customers and transform them into raving fans who keep coming back for more. ●Navigating the ever-changing market landscape: Stay ahead of the curve as we explore market trends, identify emerging opportunities, and equip you with the tools to adapt and thrive in a dynamic business environment. Get ready for actionable advice, inspiring stories, and insightful interviews with industry experts. Subscribe now and unleash the full potential of your brand!

Language

🇺🇲

Publishing Since

10/1/2024

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Recent Episodes

September 22, 2025

Costco's Branding Strategy:

Branding consultant Tyler breaks down how Costco built a retail empire without advertising. Learn the psychology behind membership fees, curated product selection, employee investment, and warehouse aesthetics that create obsessed customers. Actionable branding lessons for small business owners looking to build authentic customer loyalty and word-of-mouth growth.

September 16, 2025

Branding Ethos (What is it?)

Most brands fail because they focus on products instead of ethos. In this video, I break down the exact framework I use as a branding consultant to help brands build authentic essence that makes customers feel like heroes. You'll learn the one question that separates strong brands from weak ones, why Cracker Barrel's recent rebrand disaster proves this point, and the simple 6-step process to create brand ethos that turns purchase decisions into meaningful choices. Whether you're launching a new brand or rethinking an existing one, this systematic approach will show you what you're really selling and how to make offers that actually resonate with your audience.

August 29, 2025

How 5 Small Branding Mistakes Killed a 5 Billion Dollar Luxury Company

SSENSE filed for bankruptcy in August 2025 after collapsing from a 5 billion dollar valuation in just 4 years. As a branding consultant, I analyzed exactly what went wrong and identified 5 fatal mistakes that destroyed this luxury fashion giant. This deep dive covers their targeting strategy failures, pricing disasters, leadership bottlenecks, operational breakdowns, and strategic positioning errors. Learn how small branding decisions compound into massive business failures and discover the lessons every company needs to avoid making these same deadly mistakes. Perfect for entrepreneurs, business owners, marketers, and anyone interested in luxury retail strategy, brand management, and case studies of major corporate collapses. I break down the specific data behind their 28 percent revenue decline, vendor payment issues, customer service failures, and how competitors like Mytheresa succeeded while SSENSE failed. This analysis includes insights from former employees, industry experts, and financial data to show exactly how seemingly minor strategic errors can destroy billion dollar companies in the luxury ecommerce space.

15 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Viibrook?: Viibrook: The podcast that ignites your brand strategy and fuels sustainable growth. Join your hosts, as they unpack the secrets to building a brand that captivates your target audience and sets your business apart in a crowded marketplace.

On this show, you’ll discover:

●The power of strategic branding: Learn why branding is more than just a logo—it’s the soul of your business, influencing every interaction a customer has with your company.

● Data-driven decision making: Ditch the ”gut feelings” and embrace a data-driven approach to understanding your customers, refining your offerings, and making smart business decisions.

● Crafting an irresistible Unique Value Proposition: Uncover what makes your product or service truly special and communicate its value in a way that resonates with your ideal customers.

●Mastering the art of customer loyalty: Discover how to cultivate lasting relationships with your customers and transform them into raving fans who keep coming back for more.

●Navigating the ever-changing market landscape: Stay ahead of the curve as we explore market trends, identify emerging opportunities, and equip you with the tools to adapt and thrive in a dynamic business environment.

Get ready for actionable advice, inspiring stories, and insightful interviews with industry experts.

Subscribe now and unleash the full potential of your brand!
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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