Ever wonder what really goes on behind the scenes in homebuilding? Welcome to VIP Access: Inside Homebuilding—your guide to the people, projects, and leadership shaping the industry. Hosted by Veronica Ramirez & Erica Lockwood, top executive recruiters with unmatched connections, this podcast reveals the real stories behind the blueprints. With exclusive access to industry leaders and rising stars, we uncover what it takes to thrive. Whether building your career or communities, this is your VIP pass to homebuilding insights you won’t find anywhere else.
Publisher
By Veronica Ramirez and Erica Lockwood from Joseph Chris Partners
Episode 4: Marketing on the Chopping Block: Why Builders Can’t Afford to Slash It
Host Erica Lockwood and Veronica Ramirez interview Jennifer Cooper, Founder and Fractional CMO of Evolution Marketing, about why slashing marketing budgets during sales slowdowns is a costly mistake for homebuilders.
29 May 2025
Episode 3: From Hammer Swings to Boardroom Deals: Charles Schetter on Building & Buying Right
Charles Schetter shares his journey from hands-on construction to orchestrating major mergers and acquisitions, revealing key insights for private builders considering selling and the importance of cultural fit in acquisitions in this interview.
2 Apr 2025
Episode 2: Where is Homebuilding Headed? 25 Years of Insights
What do 25 years of connecting with homebuilding leadership like? Find out in this episode of VIP Access: Inside Homebuilding! Erica and Veronica are pulling back the curtain on the industry's evolution, sharing their unique perspectives on major shifts, how companies are tackling challenges, and the INSANE impact of technology. We’re also diving into some of the hottest trends from the International Builders' Show, including a visit to the New American Home, and looking ahead to predict the future of homebuilding. If you're a homebuilding pro, listen to this podcast!
12 Feb 2025
Episode 1: Pursuing Excellence in Home Building: Inside the National Housing Quality Award
In this episode, hosts Erica Lockwood and Veronica Ramirez pull back the curtain on the prestigious National Housing Quality Award, providing an exclusive look at what it takes for home builders to earn this prestigious recognition. Joined by Jeff Eschliman, Executive Director of the National Housing Quality Award, and Chip Pennington, National Vice President of Customer Experience and Quality Assurance at Shea Homes, the conversation delves into the rigorous application process, the transformative impact on company culture, and the competitive advantages that come with achieving this mark of operational excellence.
The esteemed guests share insights on the importance of leadership, teamwork, and a relentless commitment to continuous improvement. They also discuss how the award's feedback process helps builders identify gaps and opportunities, ultimately driving them to new levels of quality and customer satisfaction.
Whether a seasoned home builder or an aspiring industry leader, this episode offers a unique window into the National Housing Quality Award and the invaluable journey it represents. Listeners will come away inspired to pursue excellence and transform their organizations through this transformative program.
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