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VIP Nutrition Coach Podcast

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by Matthew Walrath

4.5(48 reviews)

140 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business. Episodes will be on topics that include: • Finding clients on social media (without cold-pitching) • Creating a VIP experience for your clients (so they never want to leave) • Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client) • and more! Subscribe wherever you listen to podcasts.

Language

🇺🇲

Publishing Since

7/27/2017

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Recent Episodes

November 2, 2022

High Ticket Coaching Offers Without Client Check-In Calls

Create High Ticket Coaching Offers Without Client Check-In Calls Over the next few minutes I am going to explain how you can create a high ticket coaching offer that your clients LOVE, that does not include phone or Zoom calls. And if you’d like to learn the exact steps to creating and selling a $1K coaching offer, drop “1KOffer” below the video and we’ll give you access to a mini course that will help you do just that. For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros where we teach nutrition coaches like you how to build a nutrition coaching business that they LOVE that’s both impactful and profitable through our VIP Coach mentorship Programs. OK, let’s talk about the sources and systems that, if you leverage them now, will allow you to be on your way to having a completely referral-based coaching business. So many Coaches feel weird about asking their clients - or anyone - for referrals. But the truth is, when you have a referral-based coaching business - one where you barely do any selling - you feel much more relaxed and happy in your business. And because of that, you’re a better coach and your clients get better results. So let’s dive into how you can have that flowy, aligned, super impactful and highly profitable referral-based nutrition coaching business. <ol> <li>Source: Current Clients. System: Know when to ask. The best times to ask your current clients for referrals are when they first enroll and when they experience a big breakthrough/win/transformation. To turn asking for referrals into a system you’ll stick with, build the ask into your enrollment scripts, as well as in your client check-in agendas. I find it’s best to ask for these referrals on a call when you and the client can both share in the excitement. It’s okay for the client to give you the referral’s name and contact information, but it’s even better if they can facilitate the introduction via 3-way communication (email, text, Messenger, etc.)</li> <li>Source: Past Clients. System: Reach out to check in on their progress. Sincerely reach out to your past clients once a quarter or so, and see how they’re doing. If they are still kicking ass & taking names, celebrate them! And ask who else they know that’s as awesome as they are, that would benefit from working with you.</li> <li>Source: Other Peoples’ Networks (Gyms, PTs, health practitioners, Power Partners). System: First look into your current connections and see who you already know that has an audience of your soulmate clients. Think of a way to make a referral situation a win-win-win (for ex: they receive a referral commission, client is getting a transformation, you make more money), and reach out to schedule a call.</li> </ol> Create a little tracking system for yourself to keep track of your referrals. You’ll quickly find out who your best referral sources are so you know where to devote your time and energy. This System could be as basic as a Google Sheet and can include the Name of the person referring, name of the referral, and where you’re at in the process (intro/nurture/discovery/enrollment, etc). When it comes to referral incentives, I’ve found that gyms, PTs, health practitioners really enjoy receiving a small referral commission. Clients and past clients love receiving special little gifts. Whatever you decide to give as referral incentives, it’s a best practice to make sure you send out that incentive very shortly after the client enrolls. And hey - even if the referral doesn’t enroll, sending out a handwritten thank you card is very well received. Referral-based businesses grow with ease, and you’re almost guaranteed to work only with soulmate clients. The key to implementing these strategies and making them work is your mindset. I want to offer you this thought to think each time you are planning to ask for a referral: It’s not about ME, it’s about THEM.

October 19, 2022

Coaching Offers That Skyrocket Client Retention

These Offers Are The Key To Skyrocketing Client Retention Retaining a soulmate client takes less effort and energy than attracting them does. But how do you keep clients after they’ve reached their goals? Well, I’m going to tell you exactly how you are going to skyrocket your retention by creating a backend offer that takes clients beyond their initial goals and into a life they only dreamed was possible. And if you’d like to see if client retention is the easiest lever for you to pull right now to reach the impact and income goals you have for your nutrition coaching business, type “Health Check” below. For those of you who don’t know me… My name is Kate Jaramillo, I’m the co-owner of Beyond Macros where we teach nutrition coaches like you how to build a nutrition coaching business that they LOVE that’s both impactful and profitable through our VIP Coach mentorship Programs. Now let’s talk about how you can spend less time and energy on sales and marketing by retaining your soulmate clients! Continuation vs. Backend Offer <ul> <li>I want to first explain the difference between continuation and a backend offer.</li> <li>Continuation of a coaching relationship means that you and your client are continuing to work together towards their goals, and they are receiving the same level of support. This is most common when a client reaches the end of your initial agreement and hasn’t reached their goal, but they’re getting close.</li> <li>You may also offer continuation with slightly less support, maybe for a lower investment. This is ideal for clients who really get what they need to do and how to do it, but need that continued guidance and accountability to reach that initial set of goals.</li> <li>Backend offer includes guiding your clients to a new goal that they have set for themselves. It involves teaching them a different skill set in order to achieve this next level goal.</li> <li>Consider a maintenance program a backend offer because the knowledge, skills, and habits they need to develop to maintain their results are different from what they needed to do to achieve their initial goal(s)</li> </ul> How to create & sell a Backend Offer <ul> <li>Graduation call where you celebrate wins</li> <li>Find out where they want to go from here - what are the goals for the next 3, 6, 12 months?</li> <li>What support do they need in getting to that next-level goal?</li> <li>Offer that exact support!</li> </ul> Because you have a client niche, you are likely going to find that most of your clients have similar next-level goals. Think of your graduation calls, then, like conducting market research with your client(s) to find the most common next level goal - examples are maintenance, maybe now they want to build muscle after a cut, perhaps they’re interested in competing as an athlete… Whatever the next-level goals are, you can start to develop a coaching framework- an offer - to help guide your clients in achieving those next-level goals. *** Insert analogy of high school (offer) and college (continuation at PSU, and backend was Temple) *** By including both continuation and a backend offer in your nutrition coaching business, you are going to skyrocket your retention of your soulmate clients. And as a result, you’ll be spending less energy on marketing and sales. Oh, and because you’re offering an even better client experience, you’ll see an increase in your referrals! You ready to see if creating a backend offer and improving your client retention is the easiest way to unlock more success in your nutrition coaching business? Type “Health Check” below and we’ll give you access to the amazing training - for free!

October 11, 2022

Stop Letting Gurus Tell You To Go All In, Do This Instead

Stop letting gurus tell you that you have to go “all in” to succeed in business! Over the next 5-minutes I will teach you how to build a career as an online coach, without risking bankruptcy to do it. And if you’d like to get one of our top strategies to get momentum and clients for your business, even if you don’t have a big social following yet, drop “Launchpad” below the video and I’ll send that over to you. For those of you who don’t know me… My name is Matt Walrath, I’m the co-owner of Beyond Macros a nutrition coaching business that served over 1000 high ticket nutrition clients, and now I teach nutrition coaches like you how to build a nutrition coaching business you are proud of through our VIP Coach mentorship Programs. OK, let's how to build a career as an online coach, without risking bankruptcy to do it. Main Points -Jeff art story or Matt lyft/CF class coaching, desperation vs. needs covered -Barbell strategy & closer vs. more -Main point: you need to be super efficient & effective with the time you do have & figure out ways to free up bandwidth And if you’d like to learn the full 5-step process from our VIP Coach Academy for going from side-hustle to full time coach, drop “Academy” below the video.

140 total episodes available

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Frequently asked questions

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What is VIP Nutrition Coach Podcast?: The VIP Nutrition Coach Podcast (formerly Beyond Macros Podcast) is a show for nutrition coaches and health coaches who want to have more freedom & more impact by and scaling a VIP online coaching business.

Episodes will be on topics that include: • Finding clients on social media (without cold-pitching) • Creating a VIP experience for your clients (so they never want to leave) • Scaling with automated lead generation & nurture (so you aren't stuck hustling for every client) • and more!

Subscribe wherever you listen to podcasts.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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