ViralManjan Ep 4 - The Impact of Removing A Distinctive Brand Asset: The Case Study of Fair & Lovely
Our prediction of Fair & Lovely renaming their brand came true! We had talked about it almost a month ago and it just a week after publishing our last episode on the same topic, Hindustan Unilever (HUL) announces this revolutionary decision in branding. Then after we had mentioned in this episode what names will Fair & Lovely go ahead with, we mentioned Glowing and Lovely and HUL actually announces Glow and Lovely! Our critical thinking on branding has been right on the mark and you can listen to how we came to these conclusions. Even more, learn more insights about brand building on our podcast. Subscribe now!
15 Jun 2020
ViralManjan Episode 3 How Did Fair & Lovely Make Its Distinctive Brand Assets Appealing & Impactful?
What happens when your most Distinctive Brand Asset turns out to be critical for the very existence of your brand?
Click to listen to our latest Podcast on the Fairness Brands’ scenario in the current global crisis!
2 May 2020
ViralManjan Episode 2 - How To Make Distinctive Brand Assets
After knowing the importance of distinctive brand assets during these times, the next step is to know how to utilize the elements of your product and convert them into brand assets that will be noticed by your customer. Learn more on this episode of #ViralManjan!
#InfinitePossibilities
30 Apr 2020
ViralManjan Episode 1 - Importance of Distinctive Brand Assets
You may know how to run a business, but we know what makes a business into a brand. Listen to this episode and find out!
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