
Virtual For Real - The RapidPipeline Podcast
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Podcast Overview
<p>In this podcast, we are going to talk and learn about all things virtual digital twins, and how they can help us improve workflows in the real world. From virtual photography, virtual planning of spaces, B2B virtual showrooms to XR and 3D in eCommerce, we are leaving no stone unturned in exploring what the future of digital twins holds.</p>
Language
🇺🇲
Publishing Since
4/15/2025
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Recent Episodes

April 17, 2026
From IKEA to AI: How 3D Evolved, and What Comes Next
What does it take to pioneer 3D at scale? In this episode, Max sits down with Martin Enthed, former IKEA 3D leader, to explore how one of the world’s most iconic brands pushed the boundaries of CGI, AR, and real-time 3D, and what’s coming next. From early CGI innovation to AI-driven workflows, this conversation dives into the evolution of 3D pipelines and the challenges that still remain. Note: At the time of recording, Martin’s new company had not yet been announced publicl...

March 2, 2026
AI, Digital Twins & eCommerce 3D: Why 3D Artists Are Still Essential | Tobias Nientiedt
Is AI really about to replace 3D artists? In Episode 6 of Virtual, For Real, Max sits down with Tobias Nientiedt, 3D & CGI Generalist at Accenture, to explore the real impact of AI on professional 3D production. This episode goes far beyond the usual “AI will replace creatives” narrative. Instead, we take a deep dive into years of real-world experience and state-of-the-art 3D & AI workflows for eCommerce and enterprise. We discuss: Sample-less productionCAD-based 3D pipelinesFurniture...

January 22, 2026
The Future of 3D Careers: AI, Digital Twins & Hiring for Innovation
In this episode of Virtual For Real, Max welcomes Michael Tanzillo from Adobe for a deep dive into the evolving world of 3D, AI, and digital twins. From his journey in games and VFX to shaping 3D workflows for enterprise, Michael shares how AI is transforming pipelines, why traditional job titles are disappearing, and how companies now hire for innovation over predefined skills. Michael is also running “The 3D Artists”, a community for 3D artists interested in diving into real-world use case...
7 total episodes available
Recent guests on Virtual For Real - The RapidPipeline Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Patrick Cozzi
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Antonio González Viegas
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Jonathan Beals
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Frequently asked questions
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- What is Virtual For Real - The RapidPipeline Podcast?
<p>In this podcast, we are going to talk and learn about all things virtual digital twins, and how they can help us improve workflows in the real world. From virtual photography, virtual planning of spaces, B2B virtual showrooms to XR and 3D in eCommerce, we are leaving no stone unturned in exploring what the future of digital twins holds.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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