About Visibility & Connection: Social Media Audience Building With Brandie Peters
This is a podcast by social media marketing strategist ( audience building expert ) Brandie Peters. Since 2012, Brandie has been making money online marketing products and services to her social media followers. In 2019, Brandie lost access to her entire personal Facebook account where she had built the majority of her business. In this cast, she talks about rebuilding her audience from scratch, social media audience growth strategies, the big mean evil algorithm, and the step by step process of rebuilding her business ( and social media audience ) after being kicked out of her Facebook.
After a brief hiatus from posting Podcast episodes I am back. In this episode I talk about the advice to post "High Value Content" on your social media in order to attract your audience. I am personally guilty of spending many years, going organic methods alone, and posting what I believed was high value content on my Facebook profile, Instagram. In fact, if there is a place to put lengthy content - I have put it there. I published posts on LinkedIn and Medium. I also did a lot of webinars and live video content over my 8 years online.
However, the advice to just create content and you will automatically be discovered is rampant and ultimately misleading. And the reason why it doesn't actually work: writing lengthy informative posts is pretty simple: people have short attention spans. Not to mention the fact that ever since Gary Vaynerchuk started telling people to produce massive amounts of content, his influence has led to everyone and their pet cat producing massive amounts of content - and now audiences are being flooded every day with what is supposed to be "high value" but in the end it is just noise.
In this video I talk about my switch in 2019 to posting more casually and using memes and shorter posts to get attention. I also talk about where ads come in and how you should be using shorter content pieces to build your audience and longer content pieces to establish your expertise. It isn't that I don't think that high value content doesn't have it's place, it is just that people need a reason to pay attention first. Ever since I switched my own content strategy I have experience a lot more growth on my profiles and I have freed up a lot more time for myself. I have also started selling more of my courses which is awesome because now I am actually being paid for the "value" rather than just putting it up on Facebook and Instagram for Free.
Grab 325 engaging posts for your page or group:
https://brandiepeters.ca/325post-ideas/ (https://bpcreativemarketing.com/collections/all/products/325-engaging-post-ideas-for-you-page-and-your-group)
Follow on IG
https://www.instagram.com/brandiepeters_ (https://instagram.com/brandiepeters_/)
Visit my website: https://bpcreativemarketing.com/ (https://bpcreativemarketing.com/)
27 Oct 2019
E25: Going All In On My Shopify E-Commerce Store
A lot has happened since my last episode where I talked about my Riot Girl Rebirth page going viral. After that FB post reached over 1 million people we experienced an incredible surge of traffic on the Riot Girl Rebirth website. At the time the website was a hot mess. There was a "free pin just pay shipping" giveaway that I had been running that was still in place and some of the pins had actually sold. I decided that I needed to take this opportunity and get the Shopify store where we had merchandise up and running. I realized we only had a limited amount of time to take advantage of this free organic traffic so I rebuilt the site overnight. Then, I started setting up some ads to re-target the new people who were engaging with the Facebook page.
In all honesty, the first few days were a bust, but over time we started to see progress. Within a week we were actually turning a profit on the store although ad costs were still high. Obviously, there is still a lot of work to be done but after a month we had things fairly stable and broke even, if not made a profit every single day. Since the time of making this video, we have actually had a second surge of interest, and another post reaches over 1 million people. Basically my husband is an Oberlo and Shopify pro helping me out. It is exciting to see my Riot Girl Rebirth project really taking off! It has been quite the ride AND THIS was an unexpected twist to the story. Really all I can say is stay tuned, listen up. Let's see what happens next?
Grab 325 engaging posts for your page or group:
https://brandiepeters.ca/325post-ideas/ (https://brandiepeters.ca/325post-ideas/)
Follow on IG
https://www.instagram.com/brandiepeters_ (https://www.instagram.com/brandiepeters_)
Join my Facebook Group!
https://www.facebook.com/groups/visibilityconnection/ (https://www.facebook.com/groups/visibilityconnection/)
18 Sept 2019
E24: What happens when a post goes viral on Facebook...
Have you ever wondered what happens when something that you post goes viral on Facebook?
Over the weekend I had a post from my Riot Girl Rebirth page ( https://www.facebook.com/riotgirlrebirth/ (https://www.facebook.com/riotgirlrebirth/) ) reach over 600,000 people! In this episode of Visibility & Connection, I talk about how this viral surge occurred on a meme post and what happened to my page when it did. I discuss some of the misconceptions that people have about "going viral" as well as my plan to leverage this traffic on my Riot Girl Rebirth project.
JOIN MY ACCELERATOR!!
Spots now open!
https://bpcreativemarketing.convertri.com/visibility-accelerator (https://bpcreativemarketing.convertri.com/visibility-accelerator)
Grab 325 engaging posts for your page or group:
https://brandiepeters.ca/325post-ideas/ (https://brandiepeters.ca/325post-ideas/)
Follow on IG
https://www.instagram.com/brandiepeters_ (https://www.instagram.com/brandiepeters_)
Join my Facebook Group!
https://www.facebook.com/groups/visibilityconnection/ (https://www.facebook.com/groups/visibilityconnection/)
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