Welcome to VISIBLE with Usama Khan. Here, you'll find candid interviews with SaaS marketing leads, SEO agency founders, and content strategists.
We talk about:
- Real-world SEO & AEO strategies that actually work
- Behind-the-scenes content marketing playbooks
- Lessons from building and managing SaaS growth engines
If you're a marketer, founder, or content pro looking to learn, we think you'll this!
Human vs. AI Content: Finding the Right Balance w/ Logan
A year ago, clients told Logan Singleton not to use AI. Now they say they won't work with a team that doesn't.
Logan is the marketing director at Hatchmark Studio, a brand agency where AI runs through keyword research, drafting, and everything in between. In this episode, we get into how his team uses Claude projects per client, why the editing pass stays fully human, and how he extracts subject matter expertise from busy clients without endless interview calls.
We also cover:
Why opinionated comparison content outperforms everything else on their blog
How billable hours are changing when clients know the work takes less time
Using questionnaires vs. batched SME interviews to get unique insights
Why interactive elements like embedded calculators are the next differentiator
His prediction for content production two years from now
Timestamps:
00:00 Intro
00:33 Logan's shift from AI skeptic to daily user
04:06 Where AI helps and where it falls short
08:39 Claude projects for client workflows
10:50 Extracting subject matter expertise from busy clients
13:23 Quality control on AI-assisted content
18:51 Positioning as experimenters, not AI experts
21:18 Is any content off limits for AI?
23:20 Changing client expectations and billable hours
26:20 Content production two years from now
7 Jul 2026
The Only SaaS SEO Strategy That Drives Pipeline in 2026
Most SaaS companies pour money into SEO and get traffic that never converts. Sam Dunning built Breaking B2B from a brand new domain to ranking #1 for competitive keywords in 90 days.
In this episode, Sam breaks down the exact process: how to find money keywords using customer research (not just Ahrefs), why listicle placements beat traditional backlinks for AI search visibility, how to structure content so LLMs actually cite you, and what to prioritize if you have a small team and limited budget.
We also talk about why most AI-generated content fails, the prompts worth tracking for LLM visibility, and the one thing SaaS founders should do before touching keyword research.
Sam Dunning is the founder of Breaking B2B and host of the Breaking B2B podcast.
10 Jun 2026
Why Generic Content Can't Win AI Search
Generic content is invisible in AI search. The brands getting cited and recommended by ChatGPT, Perplexity, and Claude are the ones writing hyper-specific, positioning-first content that says something no one else does.
In this episode of the VISIBLE podcast, I sit down with Kateryna Abrosymova, founder of Zmist & Copy, a B2B tech content agency that starts every engagement with positioning before a single word gets written.
We get into why broad positioning kills your AI visibility, how to run expert interviews that pull out genuinely unique insights, and where AI actually helps in content production versus where it falls apart.
If you run a B2B SaaS company or a content agency and you're trying to figure out how to show up in LLM answers, this one is for you.
What we cover:
00:00 Kateryna's journey from writer to agency founder
01:18 Why Zmist & Copy does strategy, not pure SEO
02:07 Why positioning comes before any content
04:21 Positioning clarity as a direct input to LLM recommendations
06:15 Designing interviews that pull unique insights from experts
10:13 Story-driven content and naming your frameworks
10:51 Sales call analysis and why ICP language wins in LLMs
13:09 Citation vs recommendation: the difference that matters
14:19 Where AI helps in production (context engineering, not prompts)
19:30 How to find and train writers who produce differentiated content
23:48 The new bar for content when volume is free
25:51 Why you start at the bottom of the funnel
28:14 Wrap
Connect with Kateryna:
Zmist & Copy: https://www.zmistandcopy.com (https://www.zmistandcopy.com)
LinkedIn: https://www.linkedin.com/in/kateryna-abrosymova-3b524230/ (https://www.linkedin.com/in/kateryna-abrosymova-3b524230/)
Connect with me:
Website: https://www.usamaskhan.com (https://www.usamaskhan.com)
LinkedIn: https://www.linkedin.com/in/usamashahzadkhan/ (https://www.linkedin.com/in/usamashahzadkhan/)
Subscribe for more conversations on SEO, AI search, and B2B content strategy.
20 May 2026
Cross-Platform Authority: Building Trust Beyond Google
Google alone isn't enough anymore. If your brand isn't showing up across Reddit, YouTube, LinkedIn, and AI search engines like ChatGPT and Perplexity, you're leaving visibility on the table.
In this episode of VISIBLE with Usama Khan, I sit down with Jules Davies, founder of Scalerrs, to talk about building cross-platform authority for B2B SaaS brands. We cover how to figure out which platforms actually matter for your buyers, why Scalerrs built a full Reddit marketing operation with dedicated writers and account warmers, what type of YouTube content gets pulled into AI search results, how to keep brand messaging consistent across five platforms at once, and why Google's recent advice on "inauthentic mention building" might be their biggest gaslight yet.
7 May 2026
AI Is Killing SEO Traffic? | Junaid Baig (Breaking B2B) | VISIBLE with Usama Khan EP 01
AI is eating your top-of-funnel traffic, but some B2B SaaS companies are seeing their best conversion numbers ever. What's going on?
In this episode, I sit down with Junaid Baig, organic strategist at Breaking B2B, to break down how AI is changing the SEO landscape for B2B SaaS brands. We talk about which content types are getting hit hardest by AI Overviews, why your content strategy should start with sales calls instead of keyword tools, how to report results when traffic is dropping but conversions are climbing, and what AI visibility tracking actually looks like in practice right now.
Junaid brings four years of hands-on SEO experience across local SEO and B2B SaaS, currently managing strategy, writers, and link builders for clients across the globe at Breaking B2B.
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