Deda Sphere T.I.P.P.s, where technology, innovation, passion, and purpose come together to empower credit unions. This monthly podcast explores how digital-first transformation, bold leadership, and cooperative values shape the future of credit unions. Each episode delivers insights on emerging technology, product advancements, member-first strategies, industry trends, and community impact to help credit unions lead with confidence in a rapidly evolving marketplace.
Join host Jami Jennings, VP Digital Solutions, as she talks with credit union executives, fintech innovators, researchers, and industry advocates about what’s driving success and redefining member experiences today.
The T.I.P.P.s podcast is available on all popular podcast platforms.
A Hurrdat Media Production (http://hurrdatmedia.com/). Hurrdat Media is a digital media and commercial video production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network and learn more about our other services today on HurrdatMedia.com.
Leading With Heart: How One TikTok Moment Turned Purpose into Impact
In this episode of Deda Sphere T.I.P.P.S., host Jamie Jennings, Vice President of Digital Banking, sits down with Deleanna Allen, Marketing Director at Public Service Credit Union of Michigan, for a powerful conversation about what happens when credit unions lead with heart and allow purpose to guide action.
The episode centers on a real‑world moment that began with a single TikTok video. When a local Wayne State University student shared her struggle to afford her final semester of college, Deleanna and her team didn’t see a marketing opportunity; they saw a human need. Within minutes, Public Service Credit Union responded publicly, stepped in to close the funding gap, and transformed one genuine interaction into a powerful reminder of what the credit union mission of people helping people truly looks like in action.
Having grown up rooted in community, Deleanna began her credit union career at just 19 as a Teller. She understands the impact financial institutions can have when empathy leads the way. Her experience across nearly every corner of the credit union, from member‑facing roles to digital marketing leadership, has shaped an approach grounded in authenticity, trust, and purpose.
Throughout the conversation, Deleanna shares how authenticity, not polished campaigns or trending tactics, became the driving force behind the response. The episode explores how genuine social media engagement can strengthen the internal culture of powering a why by building pride among existing members and organically driving new membership growth without ever feeling salesy.
She shares practical tips on how credit unions can show up on platforms like TikTok in a way that feels natural and aligned with their mission. From balancing education with humor to elevating community give‑back efforts, Deleanna explains why empathy resonates more deeply than any scripted campaign.
If you’ve ever wondered how purpose‑driven actions can shape culture, strengthen loyalty, and bring a credit union’s mission to life, this episode will leave you inspired to lead with heart.
References:
https://www.tiktok.com/@teampscu/video/7533630383443725599?is_from_webapp=1&sender_device=pc&web_id=7377417119724881450
Public Service Credit Union | Metro Detroit Credit Union
This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!
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20 Mar 2026
Growth Happens When You Focus on the Culture
What if sustainable growth isn’t about pushing performance harder, but about building the right culture? In this episode, Jami Jennings, VP Digital Solutions at Deda Sphere is joined by guest Bret Fisher, CEO of Achieve Credit Union as they dive into insights from a Harvard Business Review study that reveals why organizations with a growth‑focused culture consistently outperform those obsessed solely with metrics.
If you’re ready to move beyond performance pressure and build a workplace that fuels growth, engagement, and impact this episode is for you.
This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
16 Dec 2025
Building Financial Confidence from the Ground Up
In this episode of Deda Sphere T.I.P.P.S., host Jami Jennings sits down with Trina Hoff, President and CEO of Northern Communities Credit Union and recipient of the 2025 Deda Sphere Community Champion Award.
Trina shares how a small conversation with five local students sparked the Financial Literacy Initiative (FLi), a real-life money education program now impacting schools, nonprofits, recovery programs, and tribal communities. FLi empowers people to build confidence, set goals, and create practical financial plans.
Tune in to learn:
• What financial literacy really means—and why “real life” education matters
• How partnerships with schools, nonprofits, courts, and tribal communities fuel impact
• Why starting small, listening deeply, and filling local gaps is the key to success
If you’re passionate about community impact, cooperative values, and helping people build financial confidence that lasts, this episode is a must-listen.
This is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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