VistaTalks

About VistaTalks

Welcome to VistaTalks, interesting discussions with interesting people.

Publisher

VistaTalks

Category

business

Language

en

Explicit

No

First episode

22 Sept 2018

Latest episode

14 Oct 2026

Latest episodes

1 of 209 episodes have a transcript.

1. 

   14 Oct 2026

   How to Scale Human Influence Using AI with Timothy Hughes – VistaTalks Ep 206

   Timothy “Tim” Hughes, CEO and Co-Founder of Azpertilo, joins Host Simon Hodgkins for a timely conversation about social selling, AI-powered content, authentic human connection, and how people buy today. In this episode, Tim explains why Azpertilo was built around how people actually buy rather than simply using AI to generate more outreach. The conversation explores authentic AI content, multilingual engagement, brand governance, LinkedIn, AI search visibility, and why human influence may become even more valuable as content creation becomes increasingly effortless. A recognized authority on social selling, content, and engagement, Tim has written multiple books on the subjects and spent years helping organizations understand how digital relationships influence modern revenue growth. This VistaTalks conversation highlights an important shift in the AI discussion, making sure that content sounds authentic, reflects the organization behind it, reaches the right people, supports genuine conversations, and ultimately contributes to trusted relationships. For Tim Hughes, AI and social selling do not need to sit on opposite sides of that equation. Used thoughtfully, AI can make it easier for more employees to participate in social conversations while maintaining their individual voices. As AI makes content production faster and easier, authentic human influence may become one of the most important differentiators businesses have. 00:00 - Welcome, Timothy Hughes 01:08 - Ten Years of Social Selling 01:42 - Why Tim and His Team Built Azpertilo 04:22 - Making AI Content Sound Authentic 07:22 - Scaling Social Selling Across Languages 11:11 - AI Governance, Brand Guidelines, and Model Drift 16:08 - From Traditional SEO to AI Visibility 20:00 - Scaling Human Influence in the Age of AI About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

2. 

   30 Sept 2026

   How to Succeed in Business Now We Are All Using AI – VistaTalks Ep 205

   Using recent developments from Google and the wider technology landscape as a starting point, Simon examines what this shift means for global businesses operating across countries, languages, and cultures. From multilingual communication and localization to content creation, customer experience, governance, and human judgment, this episode looks beyond the AI hype to focus on where the technology can create meaningful business value. Simon Hodgkins, Host of VistaTalks, explores how artificial intelligence is moving beyond standalone tools and becoming embedded in the technologies, customer experiences, and business processes people use every day. 00:00 - AI Is Becoming Part of Everyday Business 03:06 - How AI Is Changing the Customer Journey 07:00 - Global Business Becomes More Multilingual 09:34 - Why Translation Is Not Enough 11:08 - Generative AI and Global Content Production 13:56 - Why More Content Is Not the Answer 14:55 - Moving Localization Earlier in the Process 17:06 - AI Governance, Human Judgment, and What Comes Next About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

3. 

   16 Sept 2026

   Why Better AI Starts With Better Data with Gemma Newlove – VistaTalks Ep 204

   Gemma Newlove, Director of Sales at Vistatec, joins Host Simon Hodgkins for a timely conversation about the rapidly expanding world of AI data, multilingual model development, and the critical role localization expertise plays in building AI systems that work reliably across global markets. Drawing on a decade in localization and an increasing focus on AI data, Gemma explores data collection, annotation, multimodal AI, synthetic data, representation, quality, governance, and the enduring importance of human judgment. The Future of Global AI Is Human-Informed The central takeaway from Gemma Newlove's conversation on VistaTalks is that more data is not automatically better data. Effective AI requires datasets designed intentionally around the people, markets, environments, and situations in which a system will actually operate. Real-world data matters. Synthetic data has an important supporting role. Representation needs to be designed rather than assumed. Governance must begin at collection. Quality requires clear specifications and meaningful arbitration. And throughout all of it, human judgment remains indispensable. For organizations building AI products for international audiences, Vistatec’s decades of experience managing language, cultural complexity, quality, and global operations may prove more valuable than ever. 00:00 - Welcome, Gemma Newlove 01:08 - Why AI Data Is Becoming So Important 03:37 - Why Good Data Collection Comes First 06:34 - The Challenge of Multimodal Data Across Markets 10:00 - Representation, Diversity, and AI's “Edges” 12:48 - Where Synthetic Data Fits Into AI Development 16:46 - What High-Quality AI Data Really Means 20:17 - Privacy, Governance, and the Future of Localization and AI Data About VistaTalks: VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com Social Media: X - https://x.com/vistatalks Facebook - https://www.facebook.com/VistaTalks Instagram - https://www.instagram.com/vistatalks LinkedIn - https://www.linkedin.com/company/vistatalks

Inside a recent episode

AI for Local and Global Business Growth with Polly Barnfield OBE - VistaTalks Ep 162

Published 5 Feb 2025 · Transcript excerpt

[…] Go and ask chat GPT what it knows about you today. Just go and pop it in in the front end of the public chat GPT. See what it tells you. Now imagine you tell it all your secrets and ask it the same question and it tells them all back again and anybody I can find that out. How would you feel then? So you've got to remember that open chat GPT is trained on whatever you put into it. So if you want to use it as a company, you need to be in a safe space. You need to have an enterprise account. So we have a sock to a agreement with open AI, which is the same as Morgan Stanley have, for example, that means if you're using it within the maybe wall, everything you do is yours. […]

Who has been a guest on VistaTalks

Names identified in recent episode analyses. Showing up to five guests.

• Tim Farmer
• Tracy Hedrick
• Denis Roche

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

0

Engagement

68

Contact VistaTalks

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about VistaTalks