VisualFizz Growth Marketing Podcast Series

About VisualFizz Growth Marketing Podcast Series

Welcome to the Growth Marketing Podcast Series by VisualFizz! Get inspired by real stories from real entrepreneurs and business owners of today's industries with the VisualFizz Growth Marketing interviews. Unlock the essence of entrepreneurship through unscripted stories from the business leaders at the frontline of change. Whether it’s reshaping consumer experiences, developing new technologies, or pioneering new markets, our guests share their unfiltered experiences and lessons learned. Tune in and be inspired to carve your own path in the business landscapes of today and tomorrow.

Publisher

VisualFizz

Category

business

Language

en

Explicit

No

First episode

12 Mar 2024

Latest episode

12 Mar 2024

Latest episodes

19 episodes in the feed.

1. 

   12 Mar 2024

   2023 Year In Review with Dan | EP 19

   If you enjoyed this episode, like or comment below. FOLLOW VISUALFIZZ ▶︎ https://www.visualfizz.com/growth-series ▶︎ https://www.Instagram.com/visualfizz ▶︎ https://www.Twitter/visualfizz ▶︎ https://www.facebook.com/visualfizz ▶︎ https://www.linkedin.com/company/visualfizz Join VisualFizz co-founder, Dan Salganik, as he discusses year-end planning and a straightforward approach to maximizing 2024 business efforts in this episode of our Growth Series. Here are a few tips as our agency plans for 2024. Conduct a Comprehensive Analysis Identify Your SMART Goals Prioritize Content Integrate AI Refresh Your Website Reinvest Budget into Marketing ►SUBSCRIBE to VisualFizz’s channel for all the latest official music videos, albums, behind the scenes and live performances. www.youtube.com/@visualfizz ►ABOUT VISUALFIZZ VisualFizz is a Chicago Branding and Marketing agency. We partner with brands, companies, and enterprises to build fresh, effective marketing campaigns that drive growth. Tell your brand's story to the masses in a genuine and memorable way. VisualFizz connects the dots between fragmented marketing pieces and brings them all together into a single, cohesive brand strategy. We help brands make sense of their incoming data and know what to do next. VisualFizz specializes in Digital Strategy for brands that want to leave archaic, outdated, and ineffective marketing strategies behind and move forward with fresh, value-driven Social, Content, Search (SEO), and Ad strategies that engage audiences and build trust. We help brands navigate the digital space in cost-effective, data-driven ways. This is why we launched the Growth Series. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers to growing your business.

2. 

   12 Mar 2024

   Technical SEO | EP 18

   Technical SEO matters. That's, of course, if you want more sales and more leads from search engines. Technical SEO can be directly connected to more revenue with the correct tracking in place. You spend all of this time to create a beautiful website with great content, and can still fall flat with page speed and crawlability. Technical SEO auditing and updates will help give your website the attention that it deserves from search engines. VisualFizz team members, Jenn Feldmann (SEO specialist) and Marissa Ryan (Co-Founder) discuss Technical SEO in this episode of our Growth Series. Follow VisualFizz! ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visu... From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers to growing your business.

3. 

   12 Mar 2024

   How to Order HTML Headings | EP 17

   There are proper ways to use headings, and if you get it wrong, you could end up confusing users and search engines without even knowing it. Fortunately, the rules are simple. Hierarchy is an important concept in UX. By using headings the right way, you'll create a hierarchy that helps ensure your content has a logical flow that is easy for users to understand, helps improve SEO and accessibility. VisualFizz team member, Eric Castillo (Developer) discusses HTML headings in this episode of our Growth Series. Follow VisualFizz! ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers to growing your business.

4. 

   12 Mar 2024

   Secrets of Great Design | EP 16

   Let's say that you just created a LinkedIn infographic. The aesthetic appears 'pretty' and polished but people are not feeling it. They might actually be overwhelmed by the shapes, colors and the layout. They are not getting a sense of who you are and your brand through your style. Great design means design is clear, distinctive, and appropriate with attention to the pillars of design. VisualFizz team member, J Manuel (Designer) discusses the secrets of design in this episode of our Growth Series. Follow VisualFizz! ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers to growing your business.

5. 

   12 Mar 2024

   Building a New Coffee Brand with Loud Brew Founder, Zach Rudd | EP 15

   VisualFizz is joined by Zach Rudd, Founder of Loud Brew. In this event, VisualFizz and Zach discuss: /// Building a Business /// Building Your Dream Team /// Coffee Development Process Zach Rudd is a Founder and the CEO of an exciting new cold brew beverage company called Loud Brew. In addition to Loud Brew, he's been a filmmaker for over 15 years. Zach spent many years in sales and marketing. All of his experience has led to Loud Brew’s creation. He has been passionate about starting a company that allowed him to be creative with a product he believed in. His other interests are making music, and playing basketball and volleyball. If Zach is not working on Loud Brew, he spends his time writing films, hanging with his dog and fiancé. Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

6. 

   12 Mar 2024

   Converting Visitors Into Customers with Khalid Saleh and Marissa Ryan | EP 14

   VisualFizz is joined by Khalid Saleh, Bestselling Author. In this event, Marissa Ryan from VisualFizz and Khalid Saleh discuss: /// Building a Business /// Conversion Rate Optimization /// CRO Tools Khalid Saleh is the CEO of Invesp, a global provider of conversion optimization services. He is also is the co-founder of FigPii, a conversion marketing platform. Khalid is a recognized expert of marketing strategy and author of Amazon.com bestseller “Conversion Optimization: The Art and Science of Converting Visitors into Customer.” Khalid has been presenting at marketing conferences across the globe since 2006. Connect with Khalid on Linkedin @ https://www.linkedin.com/in/khalidh/ Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

7. 

   12 Mar 2024

   How I Built Ticket Time Machine with Matt Wolff | EP 13

   VisualFizz is joined by Matt Wolff, Owner of Ticket Time Machine. In this event, Sydney Oberholtzer at VisualFizz and Matt Wolff discuss: /// Building a Business during Covid /// Converting an Idea to Reality /// Networking on LinkedIn Matt is the Founder & CEO of Ticket Time Machine, a souvenir ticket company that specializes in commemorative keepsakes. He grew up in Marlboro, NJ and graduated from the University of Florida (Go Gators!) in 1998 with his twin brother. Matt started his career in the ticket industry with Worldwide Ticketcraft. After 5+ successful years, he moved to LexisNexis where he sold Anti-Money Laundering solutions and achieved Circle of Excellence (COE) 3 years in a row (2014-2016) which resulted in trips to Munich, San Juan and Canary Islands. Matt started Ticket Time Machine in 2018 and left LexisNexis to concentrate full time in 2020. Ever since graduating college, Matt has been going to sporting events and concerts non-stop. Follow Ticket Time Machine on Instagram @ https://www.instagram.com/ticket_time_machine Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

8. 

   12 Mar 2024

   How I Built KOVAL Distillery with Dr. Sonat Birnecker Hart | EP 12

   VisualFizz is joined by Dr. Sonat Birnecker Hart, Owner of KOVAL Distillery. In this event, VisualFizz and Dr. Sonat discuss: /// Building a Business in Chicago /// Changing Laws /// Being Efficient with Your Time As owner and president of KOVAL, she has spearheaded product development, distribution, and marketing, turning her family business into an international presence with availability in over 55 export markets. In light of the COVID-19 health crisis, she led KOVAL’s transition into producing much-needed hand sanitizer for those on the front lines, including medical organizations, first responders, and community non-profits. Sonat is also involved in a number of philanthropic organizations, was named Illinois Business Person of the Year by the National Small Business Association, is a federally appointed member of the Illinois Export Council, and has been inducted into the Disciples d’Escoffier. Prior to opening KOVAL Distillery, one of the largest independent and woman-owned craft distilleries in the US, Dr. Sonat Birnecker Hart spent over a decade as a full professor in both the United States and Germany. In 2008, she gave up tenure in hopes of a different quality of life; one that would afford an opportunity for her to work with her husband, give up commuting, and return to the city she loved: Chicago. Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

9. 

   12 Mar 2024

   How to Build Profitable Businesses with Founder of Protein Bar | EP 11

   VisualFizz is joined by Matt Matros, Founder of Protein Bar, Limitless and Shopflix. In this event, VisualFizz and Matt discuss: /// How to start a business /// Seeing Opportunity & Taking it /// Adapting your business to succeed /// Knowing your customer habits & lifestyle /// How to raise money Matt Matros is one of America’s leading consumer-focused entrepreneurs, having founded and successfully exited two businesses since 2009. Matt is the founder of PROTEIN BAR & KITCHEN®, a wildly popular chain of healthy fast-casual restaurants he sold to to private equity firm L Catterton in 2013. Matt also founded LIMITLESS®, an innovative beverage company he sold to Keurig Dr Pepper in early 2020. Since the sale of LIMITLESS®, Matt is focusing on building the next great hospitality brand – Edie’s All Day Café & Bar™ – in the heart of Chicago’s River North neighborhood. He also recently concepted and founded a new startup – SHOPFLIX Studios, which is a demonstration network where brands audition for viewers. Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

10. 

    12 Mar 2024

    NonProfit Growth with Founders Bri Caplan + Marissa Ryan | EP 10

    VisualFizz is joined by Bri Caplan, Founder of Code Your Dreams and CoderHeroes. In this event, Marissa Ryan from VisualFizz and Bri Caplan discuss: /// Trial & Error for Growth /// Challenges of running a nonprofit organization /// Lack of access to technology /// Building critical partnerships and gaining fast funding While working as a Data Scientist at a technology startup, Brianne Caplan founded "Code Your Dreams" with the mission of driving equity in computer science education and building pathways for underrepresented groups to enter into the technology sector. Brianne has since left the technology sector to focus on this mission for her nonprofit, as well as serving as the Program Director for University of Chicago’s Careers in Computer Science program. As a result of the pandemic and rising student needs, she founded CoderHeroes – the first-ever coding program for kids with a buy-one-give-one charitable model. Find out more about Code Your Dreams @ https://www.codeyourdreams.org Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses, has been asked these questions constantly and we felt that it's time to provide you with some answers. This is why we launched the Growth Series networking event. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

11. 

    12 Mar 2024

    Sparking Creative Inspiration with Jason Pirock | EP 9

    VisualFizz is joined by Jason Pirock, Head of Marketing for Aparium Hotel Group. In this event, VisualFizz and Jason discuss: /// Where do you get your creative inspiration from? /// What practices do you implement in your daily routine to ensure you carve out time for creativity? /// How can we encourage creativity in our workplace? /// When do you find time to pursue your personal passions? Jason Pirock is a marketing veteran with a passion for bloody marys. He has juggled his professional career in hospitality and retail with content creation for 4 years. He started an Instagram account @eatdrinkandbloodymary which initially started as a passion project but then quickly turned to opportunities of brand partnerships and bloody mary competitions. Four years later, and he collabs with other food influencers and designed an entire website and a blog. Jason has over 13 years of experience in integrated marketing working within the hospitality, retail and commercial real estate industries for companies like Hyatt, Target, Sears and Brookfield Properties. He is currently oversees all digital marketing, reputation management & integrated marketing strategy for Aparium Hotels. Reserve your spot at future free events--- ▶︎ https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

12. 

    12 Mar 2024

    Influencer Marketing and Social Media Strategy | EP 8

    We discuss social media and community building in this Growth Series event. We all need a couple of tips on how to engage with our target audience on 1:1 basis especially when increasing exposure for a new brand. Julia Rosinus has been managing national and local social media campaigns for luxury, CPG, political and entertainment brands for ten years. Her specialties include social media campaign development (paid and organic), social channel community management, custom content development and blogger and influencer engagement. Julia manages a few clients for 26Digital including She Runs It and GoHydrate. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visu... From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

13. 

    12 Mar 2024

    E-Commerce and Performance Marketing with Farmer's Fridge | EP 7

    Transitioning from aviation to operations to marketing. Why? Marketing isn't black and white. There's room for strategy and creativity. In this event, we learn about the strategy it takes to thrive during covid. As the Head of Marketing for Farmer’s Fridge, Meghan Hurley leads a multi-functional team and drives the company’s narrative through a rapidly evolving business model. She previously worked at Trunk Club, A Nordstrom Company, leading brand strategy and CRM. Earlier in her career, Meghan worked in marketing across a number of food and retail companies. She has a diverse food category background including retail, CPG and wholesale with a specific focus on premium brands, including Whole Foods Market. Within those roles Meghan developed extensive knowledge in brand strategy, market expansion, and product development and innovation. She graduated from the University of Illinois and earned an MBA from Loyola University Chicago. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

14. 

    12 Mar 2024

    Luxury Branding Tips with Sam Tobias and Dan Salganik | EP 6

    Do you know the #1 most important business strategy you should adopt for your company? Building connections with others. VisualFizz explores business branding, luxury trends in 2020 and consumer habits in the first virtual VisualFizz Growth Series. Check out our first virtual event to explore more luxury branding tips. Samantha Tobias is a seasoned marketing professional with over 12 years of experience specializing in brand management, media relations, events and partnerships. As the Director of Marketing at Modern Luxury Chicago, Sam led the market’s eight affluent-focused multi- media platforms in the areas of sales support, partnerships, events and PR. Samantha Tobais (17:24): I also want to add that, I think you trust your gut intuition. I listened to my gut intuition a lot when it comes to work in business, and even just meeting new individuals. I think starting off in this industry, so young I’ve really understood who really wants something from you and is trying to either social climb or get involved, or just using you. Versus who is actually an authentic person that is, let’s make a connection. Let’s do this, come to this party, let me introduce you to my friend. Oh, you want to get on this board? I have a connection that’s really truly helping you. And I think as you get older with this experience, trusting your gut instinct on who’s a good person, who’s going to be good for you in the long run. And you don’t have to be best friends with everybody, but keeping that good relationship going throughout the years, through all the different phases of your career, I think is crucial and important to being successful. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ Linkedin: https://www.linkedin.com/company/visualfizz Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

15. 

    12 Mar 2024

    Reach New Audiences through Data with Kraft Heinz Marketer, Audrey Burger | EP 5

    “I loved the idea of human behavior.” Audrey Burger discusses how she leverages data to identify brand positioning and marketing tactics for CPG; and provides insight on important data sources every business can use to understand their businesses and ideal consumers. This VisualFizz Growth Series features data driven marketing strategies, ecommerce strategy and digital marketing for business owners. Some key takeaways: 1. Be Consistent with your communication with your consumers and your team members. 2. Understand your data- who is engaging with your content and what does their network look like. 3. Find your "Super Fans." “It all comes down to execution.” A lot of companies can do the same things and provide the same products but the ones who can execute appropriate brand positioning by understanding the consumers can separate themselves from the competition. Audrey and her team grew the CPG brand from local stores to chains like whole foods and also online with an ecommerce store. Primal Kitchen is part of Kraft Heinz as a natural foods product line that started as a content about food and health that identified the fact that you can be healthy and still eat tasty condiments and sauces that health gurus usually take out of their diet first. Make healthy eating easier. About the Panelist: Audrey Burger is a Pennsylvania native, now living in Chicago. She recently celebrated 5 years at Kraft Heinz marketing- where she worked predominately on Frozen Foods in the Category Marketing group. She has been a part of many new brand launches (including over 100 new SKUs). Most recently, she moved to Primal Kitchen to head natural foods marketing strategy, focusing on Marketing, Sales and Analytics. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

16. 

    12 Mar 2024

    Pivot Your Business to Survive Covid with Coffee Connoisseur, Kyle Hodges | EP 4

    “We're builders in the sense that we build culture.” Kyle Hodges knows how to pivot. He has pivoted in his career and he has helped his company pivot during covid. In this Growth Series event, Kyle Hodges discusses how to stay afloat during covid, offline and organic strategies to expand brand awareness and how to build a community around your product. When Kyle started at Dark Matter Coffee in Chicago, he had no connections and no budget for marketing. His main objective strategy to grow the brand and be a staple in Chicago was to be a major culture driver and to be fun. His strategy started with unconventional events with local beer festivals and concerts. After the first year, Dark Matter saw the correlation between beer lovers and coffee lovers and developed partnerships with breweries and artists. His goal is to always push boundaries and not fall into hitting the same audience. Dark Matter has never purchased social media ads or paid advertising, instead they find success in collaborations, and partnerships across the city. And now? They continue to lean on their community to stay afloat during covid and continue to help others as well. The key takeaways for surviving covid are: 1.Communication is key. Communicate with your internal team and communicate with your consumers on regulation, hours and business operations. 2. Utilize your immediate resources. Dark Matter only paid for necessities and stayed within their budgets. Their goal was to maintain, not to grow. 3. Help everyone you possibly can and it will come back full circle. Kyle and the Dark Matter team gave away archived merchandise to artists and their community so they can sell for themselves. 4. Create efficiency by reducing overhead. Dark Matter Coffee reduced their menu options and staff when they were not operating at full capacity. About the Panelist: Kyle is a Hoosier native, living in Chicago with 20+ years in the entertainment business. He started his own record business, later had to declare bankruptcy due to the industry however has pivoted his career to move past the tough times. Kyle has deep rooted marketing and public relations experience with a focus on disrupting the norm and testing innovative strategy for his brands. He is an expert on adapting skills that have allowed him to pivot both personally and professionally during Covid. As the Minister of Propaganda at Dark Matter Coffee, he drives lead generation and collaboration for the brand. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

17. 

    12 Mar 2024

    Master Instagram and Google Algorithms with Joe Calderone + Marissa Ryan | EP 3

    Joe Calderone and Marissa Ryan @ VisualFizz discuss how they grew their social accounts organically, how to maintain the growth and when the right time to run paid ads. Joe Calderone began his career in the music industry with Wavefront Music Festival, Spybar and Paradigm Presents as a Digital Strategist and Community Manager. With over 10 years of experience in digital strategy, he drove event engagements online and on-site activations, leading to sales and exposure. He returns to the music industry after six years in the corporate agency world, working with the likes of Bosch, Allstate, The Chicago Auto Show and more. Joe brings an unique perspective to NPK Hospitality as Marketing Director, having managed corporate brand strategies, while also having on-site experience at venues, festivals and pop-up events. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visu... From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

18. 

    12 Mar 2024

    Does Your Business or Brand need a Mobile App? | EP 2

    VisualFizz is joined by Sean and Kevin, founders of Calibrate. In this event, they discuss when businesses need mobile apps, how they can leverage mobile apps and the benefits apps bring to online stores. Kevin is a former collegiate athlete and entrepreneur with a diverse background. Sean is a UI/UX designer by trade and entrepreneur at heart. Both have developed apps and sold their companies. They then started to help others’ ideas become reality in the most visually stunning way possible by crafting the UX and assisting with software implementation. They founded Calibrate after identifying the need for cost effective and well designed/intuitive mobile apps, websites, and custom technology for startups, SMB’s, and enterprise organizations. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualvizz From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

19. 

    12 Mar 2024

    Luxury Branding on Social Media with Elise Schmitt and Dan Salganik | EP 1

    Elise Schmitt of HMR Designs joins Dan Salganik on the VisualFizz Growth Series to tell you how she grew her company's business through social media and boosting their eCommerce platform. Schmitt leveraged the importance of consumer experience with high quality social media aesthetics to push their consumers online when they typically were driven by events. “You want to bring the experience home.” says Schmitt, in regards to "Do It Yourself floral designs" since more people are spending their time at home with the desire to improve their home environment. Since Elise joined HMR Designs, she increased the Instagram following from 11k to 54k. She attributes their success to clean branding with a defined voice and captivating designs. Reserve your spot at future free events--- https://www.visualfizz.com/growth-series ▶︎ Instagram: @visualfizz ▶︎ Twitter: @visualfizz ▶︎ Facebook: http://www.facebook.com/visualfizz ▶︎ LinkedIn: https://www.linkedin.com/company/visualfizz#branding #brandstrategy #visualfizz #digitalmarketing #growthtips #luxurybranding #luxurybrands From inspiration of "How I Built This" Podcast, Growth Series was born. Growth is one of the best problems a business can have. It is also something that you, as a business owner, Director, C-Suite individual, or team member have to deal with on a regular basis. Whether it's closing a sale, seeking outside funding from investors, hosting a successful networking event, hiring new members, or even simply not going crazy, you have to be mindful about the actions you take when growth happens. This is why we launched the Growth Series networking event. Many of us have questions and few of us have all of the answers. VisualFizz, a digital marketing agency that predominantly works with 'growth stage' businesses has been asked these questions constantly and we felt that it's time to provide you with some answers. We have asked the best and brightest to speak up and chat with us AND YOU about what they've learned through their years of GROWING their own thing and their marketing strategies for small businesses. These individuals are industry leaders, founders of notable companies, sales geniuses, event hosts and personalities, and so much more.

Contact VisualFizz Growth Marketing Podcast Series

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.