Ever wonder why some start-ups skyrocket while others crash and burn? The secret lies at the intersection of Marketing, Product, and a deep obsession with your Customer. In this podcast, we'll explore how successful teams don't just understand their customers—they live, breathe, eat, and sweat their every need. Join us for actionable strategies that transform customer insights into growth. Your start-up's next breakthrough might be just one episode away.
Paul Schydlo explains how AI and human researchers can collaborate effectively in customer insights research, offering strategies for optimal results in this interview.
2 Jun 2025
#1 on Search Rankings in 90 days
Sam Dunning, founder of Breaking B2B, reveals his streamlined SEO strategies that propel SaaS websites to the top of search engine rankings within 90 days in this interview.
26 May 2025
Saas Go-to-market with AI in 2025
Lindsay Kelly, VP of Marketing at Sonar, shares successful AI-driven go-to-market strategies, providing listeners with actionable insights for leveraging AI in marketing.
5 May 2025
Head of Marketing vs Senior SEO
Josh Shulman, Head of Marketing at N.Rich and Rowan Collins, Independent consultant and ex-Head of SEO at Mzuri Group debate how SEO should be applied and measured in 2025.
11 Apr 2025
Mapping the B2B customer journey properly - with Alan Hale
The B2B Buyer Journey is not a hopscotch diagram or some unknowable chain internal decisions
That's nonsense
Yes it's complex
And yes, you won't know it all
But you don't need to
Strategy leans on key insights. It creates clarity
If you know what you're looking for, you can figure clarity out
That's what this article is about
Alan Hale (https://www.linkedin.com/in/alanwhale/) president of Consight Marketing Group, LLC (https://www.linkedin.com/company/consight-marketing-group/) shares in detail
- Key buyer journey facts
- How to find them and
- How they map to strategic decisions
It also includes very clear examples of how these decisions have driven growth in his consulting projects
It's fascinating - enjoy!
29 Mar 2025
Uncovering Customer Insights: A process for Startups
Customer Insights are the bedrock of Marketing and Product Strategy.
It's how you know who your customers are, what they need, why and how they are making choices.
Data might tell you what choices they make, but there is no insight into the reason behind - and so Marketing and Product get stuck.
In this episode we deep dive with Alan Hale, MBA, 45 year veteran Marketing Insights researcher for companies that include the Fortune 500, into the ins and out of the Customer Insights process for start-ups.
21 Mar 2025
Segmentation for Customer Centric Growth
We wade deep into strategic waters and resurface with actionable steps of how to create a meaningful customer segmentation that drives growth - with Alan Hale, a 45-year veteran market researcher for companies that include the Fortune 500.
21 Mar 2025
Rediscovering the Customer in B2B Marketing
Fortune 500 marketing consultant Alan Hale reveals why B2B marketing has lost its way – and how to fix it. Drawing from 45 years of research and consulting experience as President of Coinsight Marketing Group, Alan exposes the crucial mistakes companies make and shares his proven framework for putting customers back at the centre of B2B strategy.
Who has been a guest on VOC True North
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Paul Schydlo
Sam Dunning
Lindsay Kelly
Podcast Authority Score: 2 / 100
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