Podcast thumbnail for Voice Marketing with Emily Binder

Voice Marketing with Emily Binder

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by Emily Binder

4.9(35 reviews)
755 episodes
Updated Weekly
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83

Podcast Authority

Beta
ExcellentBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality81
Social91
YouTube86
Engagement82

Podcast Overview

<p><strong>Your brand is building trust or burning it. Most don’t know which.</strong></p><br><p>Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience.</p><br><p>Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content.</p><br><p>Contrarian but practical. No sponsors. No guests pitching themselves. Just the unfiltered version.</p><br><p>For founders and executives in tech and wealth management who’ve outgrown surface-level marketing advice — and want to think about brand as a moat, not a mood board.</p><br><p>Airing since 2018. <a href="https://emilybinder.com/podcast" rel="noopener noreferrer" target="_blank">emilybinder.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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Publishing Since

10/2/2018

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Recent Episodes

Episode thumbnail for Nobody is Quietly Anything: The AI Writing Tells to Retire (Free Claude .md File Inside)

July 15, 2026

Nobody is Quietly Anything: The AI Writing Tells to Retire (Free Claude .md File Inside)

<p>IBM wrote it in a 1979 training manual: "A computer can never be held accountable, therefore a computer must never make a management decision." Swap "management" for "marketing" and the rule still holds. AI can help you draft and edit and plan, and it saves real time: use it. But AI should not decide, because it has no <strong>taste</strong> and no accountability. Taste is everything.</p><br><p>Important: AI doesn't think. Large language models are pattern-matching calculators that predict the next likely word. Let an LLM write your brand voice and you get a lot of "quietly," the safe word that makes a plain sentence sound like a revelation without saying anything. This episode covers why to ban it and its friends, the AI writing tells to watch for (seamlessly, delve, leverage, the shifting landscape, the three-fragment sentence structure pattern), and my own free Claude rules file .md that strips them out since I know you're still gonna use Claude to write.</p><br><p><strong>Chapters:</strong></p><p>&nbsp;&nbsp;(0:00) IBM's 1979 line: a computer can never be held accountable, so it must never make a management decision</p><p>&nbsp;&nbsp;(1:35) AI doesn't think.</p><p>&nbsp;&nbsp;(2:28) Why "quietly" is the AI word to cut</p><p>&nbsp;&nbsp;(3:39) My Claude .md file for non-AI writing, words and phrases to avoid: <a href="https://emilybinder.com/airules" rel="noopener noreferrer" target="_blank">emilybinder.com/airules</a></p><p>&nbsp;&nbsp;(4:30) The banned word list: seamlessly, delve, leverage, etc.</p><p>&nbsp;&nbsp;(5:50) Em dashes (sadly) and the three-fragment tell</p><p>&nbsp;&nbsp;(6:15) Write for a ninth-grade reading level (copy converts 56% higher like WSJ vs Atlantic)</p><p>&nbsp;&nbsp;(7:20) Wolf Woman and the life-death-life cycle</p><br><p><strong>Links:</strong></p><p>- Clip on <a href="https://www.instagram.com/reels/DYngSU3iJbM/" rel="noopener noreferrer" target="_blank">computers, AI, and management decisions (Instagram reel)</a></p><p>- Free AI writing rules (public Google Drive file): <a href="https://emilybinder.com/airules" rel="noopener noreferrer" target="_blank">emilybinder.com/airules</a></p><p>- Women Who Run With the Wolves by Dr. Clarissa Pinkola Estés: <a href="https://amzn.to/4ylbxOL" rel="noopener noreferrer" target="_blank">Book on Amazon</a>. Audiobook <a href="https://open.spotify.com/album/5141I12497Xi3uzhhSwLwr?si=xWu_WQHZRcGAGHDWrV5ZOg" rel="noopener noreferrer" target="_blank">free on Spotify Premium</a>.</p><br><p><strong>My gear &amp; software:</strong></p><p>Record guests and create clips on Riverside: <a href="https://emilybinder.com/riverside" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/riverside</u></a></p><p>Record solo and edit like a Word Doc with AI on Descript: <a href="https://emilybinder.com/descript" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/descript</u></a></p><p>My mic gear - <a href="https://www.amazon.com/shop/emilybinder/list/PAFZ91CR2YFF?ref_=cm_sw_r_cp_ud_aipsflist_WJPK0XEQEJ4FH3W562SC" rel="noopener noreferrer" target="_blank">Amazon List</a></p><p>Video podcast gear - <a href="https://www.amazon.com/shop/emilybinder/list/W64K66095HKU?ref_=cm_sw_r_cp_ud_aipsflist_QGTMXWJJVX7N410P62K2" rel="noopener noreferrer" target="_blank">Amazon List</a></p><p>My <a href="https://www.amazon.com/shop/emilybinder" rel="noopener noreferrer" target="_blank">Amazon Storefront</a></p><br><p><strong>Hire me:</strong></p><p>Book a call - Marketing Surgery: <a href="https://emilybinder.com/call/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/call</u></a></p><p>Speaking: <a href="https://emilybinder.com/speaking/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/speaking</u></a></p><br><p><strong>Connect:</strong></p><p><a href="https://emilybinder.com/podcast/" rel="noopener noreferrer" target="_blank"><u>This podcast</u></a> | <a href="https://emilybinder.com/" rel="noopener noreferrer" target="_blank"><u>My website</u></a> | <a href="https://beetlemoment.com/" rel="noopener noreferrer" target="_blank"><u>Beetle Moment Marketing</u></a> | <a href="https://www.linkedin.com/in/emilybinder/" rel="noopener noreferrer" target="_blank"><u>LinkedIn</u></a> | <a href="https://twitter.com/emilybinder" rel="noopener noreferrer" target="_blank"><u>X</u></a> | <a href="https://www.instagram.com/wealthvoiceai/" rel="noopener noreferrer" target="_blank"><u>Instagram</u></a> | <a href="https://www.tiktok.com/@emily_binder" rel="noopener noreferrer" target="_blank"><u>TikTok</u></a> | <a href="https://www.youtube.com/@EmilyBinder/featured" rel="noopener noreferrer" target="_blank"><u>YouTube</u></a> | <a href="https://emilybinder.com/email/" rel="noopener noreferrer" target="_blank"><u>Email updates</u></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Episode thumbnail for You Don't Need a Podcast (You Need this Instead)

June 6, 2026

You Don't Need a Podcast (You Need this Instead)

<p>Your phone is a broadcast studio and you don't need a traditional podcast to build a brand. I break down why the scheduled, RSS-dependent podcast model is legacy thinking, how I get leads from ChatGPT and Gemini without spending a dollar on ads, and why organic content is still the highest-leverage move in your business.</p><br><p>Timestamps:</p><p><strong>(0:00)</strong> Your phone is a broadcast studio. The permission to publish has always existed — what changed is that the audience is there now.</p><p><strong>(0:43)</strong> What even is a "show" anymore? The concept of a scheduled, RSS-dependent podcast is legacy thinking.</p><p><strong>(1:16)</strong> What to ask for when you're a guest on a podcast — or paying for a spot. 👉 <a href="https://www.instagram.com/p/DW9OEatAfgu/" rel="noopener noreferrer" target="_blank">Watch the reel</a></p><p><strong>(1:54)</strong> The UnPodcast Package: 4 hours of recording nets 4 months of content. → <a href="https://beetlemoment.com/unpodcast" rel="noopener noreferrer" target="_blank">beetlemoment.com/unpodcast</a></p><p><strong>(2:31)</strong> Should your client start a podcast? Why the answer is often no — and what to do instead.</p><p><strong>(3:24)</strong> "Maybe it's not even a podcast, and maybe it was a one-minute clip, but they kinda think they heard the whole episode. You get credit for the episode." — Use that.</p><p><strong>(3:48)</strong> Your phone is a broadcast studio.</p><p><strong>(5:12)</strong> YouTube and Spotify are the top podcast consumption platforms. Everything is video-native now — every home feed looks like TikTok.</p><p><strong>(5:33)</strong> How I'm getting leads from ChatGPT, Grok, and Gemini. 👉 <a href="https://youtube.com/shorts/fyd128R1dXI?si=W_k_d1WZTWKJzehe" rel="noopener noreferrer" target="_blank">Watch: I'm getting leads from ChatGPT</a></p><p><strong>(5:40)</strong> Nine years. Zero dollars in advertising. How organic content built a profitable boutique consultancy.</p><p><strong>(6:30)</strong> How I dominate AEO for financial advisor marketing — ChatGPT, Claude, Gemini.</p><p><strong>(6:48)</strong> Everybody checks your Instagram before they hire you. Everybody.</p><p><strong>(7:02)</strong> You don't need AI. You need a POV. 👉 <a href="https://youtube.com/shorts/EF2k9aSfxyM?si=IUU2TJSWpdjYY37F" rel="noopener noreferrer" target="_blank">Watch the clip</a></p><p><strong>(7:15)</strong> Book a Marketing Surgery session (one hour): <a href="https://emilybinder.com/call" rel="noopener noreferrer" target="_blank">emilybinder.com/call</a></p><p><strong>(8:00)</strong> What a real content marketing strategy actually looks like.</p><p><strong>(8:50)</strong> <a href="https://www.signallabs.ai/" rel="noopener noreferrer" target="_blank">Signal Labs: Systems of Attention</a> — how I market a product people aren't searching for yet. "How do you market something people don't yet know that they need?" → Trojan horse strategy. Find adjacent pain points.</p><p><strong>(9:25)</strong> How a signal is different from data. A signal is something you need to act on right now — and signals are perishable. Blockbuster, BlackBerry, and Kodak all had the data. They missed the signal.</p><p><strong>(11:30)</strong> Reddit marketing strategy for AEO (AI search optimization). Reddit is the #1 signal for LLMs. LinkedIn text posts are #2.</p><p><strong>(12:00)</strong> Case study — how we got Avier ranking #1–2 for Microsoft deferred comp terms on ChatGPT and Google. → <a href="https://beetlemoment.com/marketing-case-studies/seo-ai-search-top-google-chatgpt-rankings-billion-dollar-financial-advisor" rel="noopener noreferrer" target="_blank">See AEO SEO case study</a></p><p><strong>(12:15)</strong> Why organic content has better ROI than advertising and paid media.</p><p><strong>(13:00)</strong> The four levers in business (Naval) — and why Codie Sanchez renamed the fourth lever from "media" to "attention." She's not wrong.</p><p><strong>(14:11)</strong> My blog post on the four levers: <a href="https://emilybinder.com/marketing/four-types-leverage-business-naval-media-growth/" rel="noopener noreferrer" target="_blank">emilybinder.com — The Four Levers in Business</a> Related episode on Spotify: <a href="https://open.spotify.com/episode/3sE7XBVHYnCiz9geGOsiaE?si=J_inkEwSSaO-SOQJ1x35Ng" rel="noopener noreferrer" target="_blank">Listen here</a></p><br><p>Links</p><ul><li>What to demand as a podcast guest (or sponsor): <a href="https://youtube.com/shorts/8tGq6f43xsA?si=9WGAEFkLFyhjnFi-" rel="noopener noreferrer" target="_blank">Watch on YouTube Shorts</a></li><li>Beetle Moment Instagram reel — podcast guest strategy: <a href="https://www.instagram.com/p/DW9OEatAfgu/" rel="noopener noreferrer" target="_blank">instagram.com/p/DW9OEatAfgu</a></li><li>I'm getting leads from ChatGPT: <a href="https://youtube.com/shorts/fyd128R1dXI?si=W_k_d1WZTWKJzehe" rel="noopener noreferrer" target="_blank">Watch on YouTube Shorts</a></li><li>You don't need AI — you need a POV: <a href="https://youtube.com/shorts/EF2k9aSfxyM?si=IUU2TJSWpdjYY37F" rel="noopener noreferrer" target="_blank">Watch on YouTube Shorts</a></li><li>The UnPodcast Package — 4 hours of you, 4 months of content: <a href="https://beetlemoment.com/unpodcast" rel="noopener noreferrer" target="_blank">beetlemoment.com/unpodcast</a></li><li>Book a Marketing Surgery session: <a href="https://emilybinder.com/call" rel="noopener noreferrer" target="_blank">emilybinder.com/call</a></li><li>Avier AEO/SEO case study: <a href="https://beetlemoment.com/marketing-case-studies/seo-ai-search-top-google-chatgpt-rankings-billion-dollar-financial-advisor" rel="noopener noreferrer" target="_blank">beetlemoment.com/marketing-case-studies</a></li><li>The four levers in business (blog): <a href="https://emilybinder.com/marketing/four-types-leverage-business-naval-media-growth/" rel="noopener noreferrer" target="_blank">emilybinder.com</a></li><li>Related episode — the four levers (Spotify): <a href="https://open.spotify.com/episode/3sE7XBVHYnCiz9geGOsiaE?si=J_inkEwSSaO-SOQJ1x35Ng" rel="noopener noreferrer" target="_blank">Listen</a></li></ul><p><strong>My gear &amp; software (promo links):</strong></p><ul><li>Record guests and create clips on Riverside: <a href="https://emilybinder.com/riverside" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/riverside</u></a></li><li>Record solo and edit like a Word Doc with AI on Descript: <a href="https://emilybinder.com/descript" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/descript</u></a></li><li>My <a href="https://www.amazon.com/shop/emilybinder/list/PAFZ91CR2YFF?ref_=cm_sw_r_cp_ud_aipsflist_WJPK0XEQEJ4FH3W562SC" rel="noopener noreferrer" target="_blank">mic gear</a></li><li>Video <a href="https://www.amazon.com/shop/emilybinder/list/W64K66095HKU?ref_=cm_sw_r_cp_ud_aipsflist_QGTMXWJJVX7N410P62K2" rel="noopener noreferrer" target="_blank">podcast gear list</a></li><li>My <a href="https://www.amazon.com/shop/emilybinder" rel="noopener noreferrer" target="_blank">Amazon Storefront</a></li></ul><p><br></p><p><strong>Hire me:</strong></p><p>Marketing Surgery: <a href="https://emilybinder.com/call/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/call</u></a></p><p>Speaking: <a href="https://emilybinder.com/speaking/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/speaking</u></a></p><p><strong>Connect:</strong></p><p><a href="https://emilybinder.com/podcast/" rel="noopener noreferrer" target="_blank"><u>This podcast</u></a> | <a href="https://emilybinder.com/" rel="noopener noreferrer" target="_blank"><u>My website</u></a> | <a href="https://beetlemoment.com/" rel="noopener noreferrer" target="_blank"><u>Beetle Moment Marketing</u></a> | <a href="https://www.linkedin.com/in/emilybinder/" rel="noopener noreferrer" target="_blank"><u>LinkedIn</u></a> | <a href="https://twitter.com/emilybinder" rel="noopener noreferrer" target="_blank"><u>X</u></a> | <a href="https://www.instagram.com/wealthvoiceai/" rel="noopener noreferrer" target="_blank"><u>Instagram</u></a> | <a href="https://www.tiktok.com/@emily_binder" rel="noopener noreferrer" target="_blank"><u>TikTok</u></a> | <a href="https://www.youtube.com/@EmilyBinder/featured" rel="noopener noreferrer" target="_blank"><u>YouTube</u></a> | <a href="https://emilybinder.com/email/" rel="noopener noreferrer" target="_blank"><u>Email updates</u></a></p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Episode thumbnail for Taste is the Moat: What AI Can't Replace in Marketing

April 25, 2026

Taste is the Moat: What AI Can't Replace in Marketing

<p>This article went viral in group chats and on X in Q1-26: the "2028 Global Intelligence Crisis" from Citrini Research. It's a thought experiment — not a prediction — written as a fictional macro memo from June 2028 imagining how an AI-driven economic spiral unfolds. I read it at 10pm and couldn't stop. It gave me a lot to think about regarding brand, marketing, and where human value actually lives in this new landscape.</p><br><p>In this episode I break down the scenario — white-collar displacement, consumer <strong>AI agents dismantling brand loyalty,</strong> DoorDash going out of business because a machine finds a cheaper option — and then I explain why I think the thing it gets most right has nothing to do with economics. It's about taste.</p><br><p>POV is the moat. <strong>Taste is the moat. </strong>AI is an LLM — it's math, it's predictive, it is not intelligent — and the people who will continue to be valuable are the ones who can look at an output and say: that doesn't land, that's not funny, that word doesn't belong in a premium brand's copy. That discernment is developed over years. It is not promptable.</p><p>I also talk about what it means for younger people who may never get the junior roles that build that taste in the first place — and why that matters more than most people realize.</p><br><p><strong>Links mentioned:</strong></p><p>Citrini Research: <a href="https://www.citriniresearch.com/p/2028gic" rel="noopener noreferrer" target="_blank">2028 Global Intelligence Crisis</a></p><br><p><strong>Work with me:</strong></p><p>Marketing Surgery (1:1 strategy): <a href="https://emilybinder.com/call" rel="noopener noreferrer" target="_blank">emilybinder.com/call</a></p><p>Podcast Surgery Workshop: <a href="https://emilybinder.com/podsurgery" rel="noopener noreferrer" target="_blank">emilybinder.com/podsurgery</a></p><p>Speaking: <a href="https://emilybinder.com/speaking" rel="noopener noreferrer" target="_blank">emilybinder.com/speaking</a></p><br><p><strong>My gear &amp; software (promo links):</strong></p><ul><li>Record guests and create clips on Riverside: <a href="https://emilybinder.com/riverside" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/riverside</u></a></li><li>Record solo and edit like a Word Doc with AI on Descript: <a href="https://emilybinder.com/descript" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/descript</u></a></li><li>My <a href="https://www.amazon.com/shop/emilybinder/list/PAFZ91CR2YFF?ref_=cm_sw_r_cp_ud_aipsflist_WJPK0XEQEJ4FH3W562SC" rel="noopener noreferrer" target="_blank">mic gear: Amazon list</a></li><li>Video <a href="https://www.amazon.com/shop/emilybinder/list/W64K66095HKU?ref_=cm_sw_r_cp_ud_aipsflist_QGTMXWJJVX7N410P62K2" rel="noopener noreferrer" target="_blank">podcast gear - Amazon list</a></li><li>My Amazon Storefront: <a href="https://www.amazon.com/shop/emilybinder" rel="noopener noreferrer" target="_blank">amazon.com/shop/emilybinder</a></li></ul><p><br></p><p><strong>Hire me:</strong></p><p>Marketing Surgery: <a href="https://emilybinder.com/call/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/call</u></a></p><p>Podcast Surgery Workshop: <a href="https://emilybinder.com/podsurgery" rel="noopener noreferrer" target="_blank">emilybinder.com/podsurgery</a></p><p>Speaking: <a href="https://emilybinder.com/speaking/" rel="noopener noreferrer" target="_blank"><u>emilybinder.com/speaking</u></a></p><p>Bring me into your next Zoom, 15min: <a href="https://thinkersone.com/products/emily-binder?variant=41990647480488" rel="noopener noreferrer" target="_blank"><u>thinkersone.com/emilybinder</u></a></p><br><p><strong>Connect:</strong></p><p><a href="https://emilybinder.com/podcast/" rel="noopener noreferrer" target="_blank"><u>This podcast</u></a> | <a href="https://emilybinder.com/" rel="noopener noreferrer" target="_blank"><u>My website</u></a> | <a href="https://beetlemoment.com/" rel="noopener noreferrer" target="_blank"><u>Beetle Moment Marketing</u></a> | <a href="https://www.linkedin.com/in/emilybinder/" rel="noopener noreferrer" target="_blank"><u>LinkedIn</u></a> | <a href="https://twitter.com/emilybinder" rel="noopener noreferrer" target="_blank"><u>X</u></a> | <a href="https://www.instagram.com/wealthvoiceai/" rel="noopener noreferrer" target="_blank"><u>Instagram</u></a> | <a href="https://www.tiktok.com/@emily_binder" rel="noopener noreferrer" target="_blank"><u>TikTok</u></a> | <a href="https://www.youtube.com/@EmilyBinder/featured" rel="noopener noreferrer" target="_blank"><u>YouTube</u></a> | <a href="https://emilybinder.com/email/" rel="noopener noreferrer" target="_blank"><u>Email updates</u></a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

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What is Voice Marketing with Emily Binder?
<p><strong>Your brand is building trust or burning it. Most don’t know which.</strong></p><br><p>Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distills 15+ years of experience — from leading acquisition for the Nasdaq-listed pioneer of VoIP to building the premier voice AI platform for financial services — into strategies that make brands impossible to ignore. She consults for technology companies, ETF issuers, and firms of every scale, guiding over $170 billion in AUM. She started this show because the advice she gives behind closed doors deserves a wider audience.</p><br><p>Episodes average 10 minutes. She tells you what she sees and what to do about it. Why your brand is sending a message you didn’t intend. What it costs to underinvest in marketing. How to price what you’re worth. What it means to build a human presence when AI is producing everyone else’s content.</p><br><p>Contrarian but practical. No sponsors. No guests pitching themselves. Just the unfiltered version.</p><br><p>For founders and executives in tech and wealth management who’ve outgrown surface-level marketing advice — and want to think about brand as a moat, not a mood board.</p><br><p>Airing since 2018. <a href="https://emilybinder.com/podcast" rel="noopener noreferrer" target="_blank">emilybinder.com/podcast</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
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