by CORQ.
The brand moves, the headlines, the updates from the creator economy. Your influencer marketing bestie is dialling in to leave you voice notes with all the must-know news in under five minutes. Sara McCorquodale, published author of Influence and founder and CEO of CORQ., is bringing you the ultimate easy-listening podcast for professionals and commentators interested in the influencer marketing space.
Language
🇺🇲
Publishing Since
3/14/2023
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August 9, 2023
<p>Sara McCorquodale, CEO and founder of CORQ, is taking you on holiday with the family this week.</p> <p>In this special episode of Voice Notes from the Creator Economy, Sara sits down with her 15-year-old niece to find out what makes Gen Z tick straight from the horse's mouth. </p> <p>Tune in to this five-minute episode to find out:</p> <ul> <li>How Shark converted this Gen Z shopper</li> <li>What she likes to see on social media</li> <li>And why she disagrees that filters are damaging</li> </ul>
July 13, 2023
<p>Drawing from our just-released deep-dive report <a href="https://corq.studio/reports/christmas-2023-consumer-marketing/" target="_blank" rel="noopener noreferer"><strong>Christmas Unwrapped 2023</strong></a>, this week's Voice Note looks at how brands can work with creators to drive consumer engagement during the festive period. </p> <p>While much of the normal advice still stands, our report interviewed experts in the field for their advice on how to balance the need for commercial success against the backdrop of a particularly challenging economic landscape.</p> <p>Join Sara for her three top tips in just over three minutes...</p>
June 28, 2023
<p>Much like traditional consumer brands, press outlets are facing a real struggle in reaching and, crucially, retaining new audiences. Can influencers bridge the gap?</p> <p>Speaking from her experience as a Condé Nast editor, Sara McCorquodale understands the power influencers have to elevate the press’ messaging, exposing outlets to unfamiliar readers while also providing different perspectives on important stories. </p> <p>So how do you incorporate influencers into the conversation? Tune in to find out how Sara managed it first hand.</p>
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The brand moves, the headlines, the updates from the creator economy. Your influencer marketing bestie is dialling in to leave you voice notes with all the must-know news in under five minutes.
Sara McCorquodale, published author of Influence and founder and CEO of CORQ., is bringing you the ultimate easy-listening podcast for professionals and commentators interested in the influencer marketing space.
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