The brand moves, the headlines, the updates from the creator economy. Your influencer marketing bestie is dialling in to leave you voice notes with all the must-know news in under five minutes.
Sara McCorquodale, published author of Influence and founder and CEO of CORQ., is bringing you the ultimate easy-listening podcast for professionals and commentators interested in the influencer marketing space.
EP 14: Why this Gen Z shopper bought the Shark FlexStyle
Sara McCorquodale, CEO and founder of CORQ, is taking you on holiday with the family this week.
In this special episode of Voice Notes from the Creator Economy, Sara sits down with her 15-year-old niece to find out what makes Gen Z tick straight from the horse's mouth.
Tune in to this five-minute episode to find out:
How Shark converted this Gen Z shopper
What she likes to see on social media
And why she disagrees that filters are damaging
13 Jul 2023
EP 13: 3 Tips for Maximising Influencer Marketing for Christmas 2023
Drawing from our just-released deep-dive report Christmas Unwrapped 2023 (https://corq.studio/reports/christmas-2023-consumer-marketing/), this week's Voice Note looks at how brands can work with creators to drive consumer engagement during the festive period.
While much of the normal advice still stands, our report interviewed experts in the field for their advice on how to balance the need for commercial success against the backdrop of a particularly challenging economic landscape.
Join Sara for her three top tips in just over three minutes...
28 Jun 2023
EP 12: How the press can incorporate influencers to maximise reach
Much like traditional consumer brands, press outlets are facing a real struggle in reaching and, crucially, retaining new audiences. Can influencers bridge the gap?
Speaking from her experience as a Condé Nast editor, Sara McCorquodale understands the power influencers have to elevate the press’ messaging, exposing outlets to unfamiliar readers while also providing different perspectives on important stories.
So how do you incorporate influencers into the conversation? Tune in to find out how Sara managed it first hand.
21 Jun 2023
EP 11: French influencers going to jail?
While the idea of France putting their influencers in jail might seem like a farfetched follow up to their 18th century revolution, it could actually become reality sooner than you’d think.
In this week’s Voice Notes from the Creator Economy, Sara explains the ramifications of a new bipartisan bill approved by lawmakers in France which will introduce much harsher penalties for influencers who promote products from within certain industries or who engage in fraudulent activities.
Tune in to hear the CEO and founder of CORQ unpack the new regulations in under three minutes.
7 Jun 2023
EP 10: Don’t feed parenting influencers to the trolls
Few sectors of the creator economy garner as much backlash as parenting influencers right now. With trolls dedicating their time and energy to slandering mothers and fathers and even attempting to have children removed from their parents, how can brands make sure they’re not wading into collaborations carelessly?
In this week’s Voice Notes from the Creator Economy, Sara provides an overview of the status quo for parenting influencers and the trolls out to bring them down, and advice for the brands hoping to work with the victims of these attacks.
24 May 2023
EP 9: 3 things you need to understand about Gen Alpha
The CORQ original report Decoding Gen Alpha is available to members now. But if you’re looking for a sneak peek then you’re in the right place.
In this week’s Voice Note from the Creator Economy, Sara is doling out three major learnings she took from the research and writing of CORQ features director Emilie McMeekan who interviewed a range of industry leaders, from agency founders to social commentators, in the development of the report.
But for the time poor or those yet to partake of their free CORQ trial (https://corq.studio/membership/), let’s get the headlines in just over three minutes.
We're talking:
How they interact with the internet compared to their predecessors and what this means for their wider behavioural profile
Why they’re world is virtual, not just digital
And how they ended up more resilient than Gen Z and millennials
11 May 2023
EP 8: 3 tips for building your personal brand from an influencer marketing CEO
If there's one thing influencers know, it's how to build their personal brand. Whether they’re reviewing the latest beauty launches or sharing their gardening projects, we all know it’s the people we keep coming back for as much as it is the content - or maybe even more.
So what can business professionals learn from influencers? A lot, actually.
Sit down with our CEO and founder for a five minute crash course on building your personal brand, informed by her years in influencer marketing as well as her consultation with celebs and politicos.
3 May 2023
EP 7: Creators x Coronation: The collab of the century?
In what will for some be a once-in-a-lifetime experience, the UK is set to crown a new monarch this Saturday. After the demise of the generally well regarded Queen Elizabeth II, her somewhat less popular son King Charles will soon officially take up her mantle.
But how’s this development panning out online?
What’s got the American’s giggling?
How is chicken skin involved?
And where are brands getting their coronation collabs right?
Find out in under four minutes in this coronation special of Voice Notes from the Creators Economy with Sara McCorquodale, CEO and founder of CORQ.
19 Apr 2023
EP 6: Are celebrities breaking the rules (and how are they getting away with it)?
While tabloids and online forums line their pages (and pockets) with tales of influencer wrong-doings and underhand dealings, in this week’s Voice Note Sara McCorquodale is looking at a pocket of individuals who seem to be openly flouting advertising regulations: celebrities.
Do celebrities even need to follow advertising guidelines?
Are influencers unequally targeted?
Why is there still so much confusion on the subject?
All this and more in under four minutes in this week’s Voice Note From The Creator Economy.
12 Apr 2023
EP 5: Biden's betting that influencers can win elections
In this week’s Voice Note from the Creator Economy, CORQ. CEO Sara McCorquodale draws on her former experience consulting on political digital strategy to answer the question Biden’s team are betting on in the 2024 presidential election: can influencers sway the tide of political campaigns?
Does an influencer strategy have a place in modern politics?
How would Biden’s approach translate in the UK?
Could lifestyle YouTubers be the secret weapon for social-media savvy politicians?
All this and more in four minutes with this week’s Voice Note from the Creator Economy.
5 Apr 2023
EP 4: Lessons from a(nother) KSI controversy
In this week’s Voice Note from the Creator Economy, award-winning author Sara McCorquodale is digging into the latest in a not insignificant line of controversies tied to leading Sidemen and internet ‘joker’ KSI, who, despite his recent attempts to turn mainstream, has fallen foul of the internet’s favour yet again.
How has social media responded to this latest demonstration of poor judgment?
How was it allowed to happen in the first place?
And how can brands avoid similar instances with their own creator collaboration?
29 Mar 2023
EP 3: What regulations and a potential TikTok ban mean for brands
In this week’s Voice Notes from the Creator Economy the CEO and Founder of CORQ. Sara McCorquodale is getting you up to speed with one of the most important opportunities available to brands right now as well as two of the biggest challenges. In under four minutes, we’re talking…
New (and painful) edicts from the Advertising Standards Agency
What brands should do on the eve of a potential ban on TikTok
And two cross-vertical trends creating a buzz in the run up to Eid
22 Mar 2023
EP 2: Why Max Factor is getting called out by influencers
In this week’s Voice Notes from the Creator Economy, Sara McCorquodale, CEO and Founder of CORQ., walks you through some of the biggest stories from the world of influencer marketing in the past week….
The marketing move that landed Max Factor in hot water
Two trends gaining traction with foodies
And a policy you really need in place (but are probably missing)
15 Mar 2023
EP 1: The new ASA guideline getting influencers confused
Kicking off with a bang, welcome to Voice Notes from the Creator Economy with Sara McCorquodale, CEO & Founder of CORQ. and award-winning author. In this week's voice note, Sara is taking you through...
One big move from the Advertising Standards Agency that is seeing influencers net new penalties
Two campaign approaches that are strengthening influencer/consumer connections
And a measurement tactic that brands will absolutely need in place for 2023
14 Mar 2023
Trailer: Voice Notes from the Creator Economy
We're bringing you the biggest headlines, campaigns, strategies and updates from the creator economy in under FIVE minutes.
Giving new weight to the term 'bitesize' Sara McCorquodale, CEO and founder of CORQ. (https://corq.studio/) will be dropping into your voice notes every week to share her expertise and insights into the influencer marketing industry.
It's all of the value of her award-winning book Influence: How Social Media Influencers Are Shaping Our Digital Future without, you know, actually having to read.
So hit subscribe, hit play and hit up the coffee machine; it's time for your Voice Note from the Creator Economy.
Contact Voice Notes from the Creator Economy
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Voice Notes from the Creator Economy?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
