A feels-like-a-chat-between-mates kinda podcast dedicated to helping you grow your business in a way that fits. No bro marketing, hustle culture, or ‘my way or the highway’ type stuff here — just one copywriter turned course-creator sharing the nuts and bolts of what is and isn’t working in the world of online business, right now.
What might happen if you looked outside of your niche or echo chamber for new approaches to the same old problems?
Let's find out ;)
Check out Justin Blackman here (https://prettyflycopy.com/).
Check out Comms Camp here (https://www.kirstyfanton.com/commscamp).
12 Mar 2025
CX and scale
When you nail your positioning, things in your business can *really* take off!
But supporting more customers often comes with some serious logistical challenges.
This episode looks at how to maintain (or optimise!) CX when your customer base is growing.
5 Mar 2025
Practicing in public
What do skywriters and pyrotechnicians have in common?
And more importantly, how can it help YOU cut the curve to expertise.
Liked the podcast? Join my list (https://www.kirstyfanton.com/joinmylist) for more insights and ideas, just like this, delivered straight to your inbox.
26 Feb 2025
Plot a reminder sequence with me
Got a reminder sequence that needs creating (or optimising)?
Maybe you're still relying on the standard confirmation + 10 minute out emails inside of Acuity, or hoping that posting a reminder inside your Slack group will be enough to get everyone on the group coaching call, or maybe you're launching a new webinar and want to give it the best chance of success from the get-go.
Whatever the case, grab something to write on, and let's plot that sequence in the next 14 minutes.
19 Feb 2025
How to stop someone from dominating the conversation
Have you ever been on a zoom call with someone who won't stop talking?
It is a TRICKY scenario to manage, so here's a step-by-step how-to to get the conversation back on track.
Psst...
This week's episode is a peek inside Comms Camp -
Aka my soon-to-be-released program that’s all about helping you ace your communication skills, whether you’re on a sales call, writing an onboarding sequence, hiring a new team member, sharing a keynote on stage, interviewing a customer, facilitating a group space, or in the middle of one of the other 237 scenarios in your business where you need to connect — effectively — with another human being.
Find the rest of the lesson here: www.kirstyfanton.com/freebie (https://www.kirstyfanton.com/freebie)
5 Feb 2025
Less than perfect
A real-life example of getting it done > getting it perfect.
29 Jan 2025
Causation or correlation?
Does getting up at 5am *really* make you more successful? Or hopping in an ice bath every morning actually help you perform at your best?
This short, spicy little ep is a quick class in interpreting data, and being able to understand the (very important!) difference between causation and correlation.
22 Jan 2025
Theory vs practice (aka learning to ride a bike)
We humans have a tendency to spend a long time in practice mode, learning a skill where it's 'safe'... even though the quickest and most effective way to get good at doing the thing - delivering the project, making the sale, optimising the funnel etc. - is to just get stuck in.
Tune in to this week's ep to hear a real-world example of what this looks like in practice.
11 Dec 2024
How to come back from an unplanned hiatus
Business owner and growth strategist, Rachel Pedersen, shares actionable insights on how to come back from an unplanned hiatus without awkwardness, leveraging key strategies for business revival.
13 Nov 2024
A super simple way to make more sales
In today's episode, I share a quick tip (the kind you can enact in about 2 mins flat) to increase conversion rates.
6 Nov 2024
Different and better
There is always going to be a way in which your offer is different and better - for the RIGHT person - than what your competitors sell.
So how do you work out what that is? Tune in to find out.
Keen to optimise the data you're getting from your clients and customers? Click here. (https://www.kirstyfanton.com/socialproofsidekick)
30 Oct 2024
Is AI the perspective-shifting tool we didn't know we had?
This week I dive (quite excitedly, like a skittish little squirrel) into a bunch of ideas on how to leverage AI:
👉🏻 as a neutral third party (think: like a couple’s therapist, but for you and your client), and
👉🏻 as a mechanism to get fresh perspective on your growth and expertise
Looking for details on the Sydney workshop? Click here (https://www.kirstyfanton.com/sydneyworkshop).
Want to stalk Ami Williamson and her AI-savvy brain? Click here (https://www.instagram.com/damnwrite?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==).
24 Oct 2024
Not all dollars are created equal
I turned 38 last week 🎂 and am using it as a good a reason as any to shimmy a little voice note about pricing + perception into your ears.
Looking for details on the small-group training and workshop? Click here (https://docs.google.com/document/d/1tqzXhvaSPo-FAYpNPNmbePn_QV094vIOBqt49cwZXrY/edit?usp=sharing).
16 Oct 2024
When your prospect needs you most
This week I share one quick tip and a couple of prompts to help you increase your chances of making a sale at the rate you want.
Want the details on the small group, in person workshop built (bespoke!) to help you build a more authentic, more effective way to sell yourself and your offers? Click here. (https://docs.google.com/document/d/1tqzXhvaSPo-FAYpNPNmbePn_QV094vIOBqt49cwZXrY/edit?usp=sharing)
9 Oct 2024
F*cking up vs f*cking it ALL up
In this episode I dive into the very important difference between f#cking up (something you and I do all the time) and f#cking it ALL up (something I reckon you and I have never done... even though our mindset gremlins might've tried to tell us otherwise).
If you haven't guessed, there's some swearing in this episode...
2 Oct 2024
The glory of reputational capital
You heard the term reputational capital before?
If not, you might be missing out on a key asset for business growth.
Tune in to hear how I've managed to accumulate and spend reputational capital in my own business, on the back of one of my (now-retired!) signature offers.
Keen to dive into the launch debrief I was working on while I recorded this ep? Head to kirstyfanton.com/launchdebrief (https://www.kirstyfanton.com/launchdebrief)
25 Sept 2024
Could 'try before you buy' be the new guarantee?
In this episode I talk about the idea of 'try before you buy' as a new kind of pre-guarantee in the online space.
It's been used successfully for years in so many other contexts (think about that free taste test you get at your local ice-cream shop), so why not translate it to online offers to offer the ultimate form of transparency?
Want the full debrief of the launch I talk about in this episode? Head to kirstyfanton.com/launchdebrief (https://www.kirstyfanton.com/launchdebrief)
28 Aug 2024
Is AI eroding know, like, and trust?
In this episode, I dive into how AI is impacting the holy (business) trinity of know, like, and trust, and how we might be able to leverage all the efficiencies AI offers us without damaging the very human need for connection.
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