

Voice of a Leader
Lanisa Farnsworth & Brand of a Leader
5.0from 1 ratings
- 16
- Episodes
- 1
- Ratings
- 2024
- First episode
About Voice of a Leader
What legacy will you leave behind? What do you hope your name might stand for? If you could leave one message behind with the world long after you’re gone, what would it be? At Voice of a Leader, a signature podcast by Brand of a Leader, we explore the answers to that profound question through the voices of today's preeminent entrepreneurs and leaders. Worldwide. Each episode dives deep into their stories, journeys, and insights, uncovering the "why" behind their ambition, the challenges they've overcome, and the wisdom they've gained. It's "Business Therapy" — raw, authentic conversations revealing the complexities of leadership and inspiring you to realize your own potential. Join us as we explore what the voice of a true leader sounds like. Listen on Apple Podcasts & Spotify.
- Publisher
- Lanisa Farnsworth & Brand of a Leader
- Category
- business · business · education
- Language
- en
- Explicit
- No
- First episode
- 9 Jul 2024
- Latest episode
- 17 Apr 2025
Latest episodes
16 episodes in the feed.

17 Apr 2025
Minisode #7: Personal Branding is Not About What You Do, It's About Who You Are
In this reflective minisode, Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini discuss the transformative personal branding journey of Sun Ah Brock, founder of a leading interior design studio. They explore how Sun Ah evolved from someone deeply resistant to personal branding to embracing her authentic voice and creating meaningful impact. Marina and Stefano share insights about Sun Ah's unique story as a Korean adoptee and how her exploration of identity became central to her personal brand. They discuss her journey from questioning "why would anyone listen to me?" to confidently taking the stage and moving audiences with her story. The co-founders highlight how Sun Ah's personal philosophy of "feelings over things" has not only shaped her personal brand but revolutionized her business approach in an industry typically focused on surfaces and aesthetics. Takeaways Personal branding is fundamentally about identity rather than profession Resistance to personal branding often stems from questioning one's worthiness The most personal stories are often the most powerful to share A well-developed personal brand can transform not just personal visibility but entire business models Effective personal branding requires not just storytelling but a clear message and purpose Sound Bites "Personal branding is not about what you do. It is about who you are." "The inner story, the story of identity, the story of who we are... those are the things that need to come out." "The journey of personal branding is ongoing and kind of a forever thing." "In addition to telling our story, be clear on what is the message for others." "Feelings over things." Chapters 00:00 - Introduction to Sun Ah Brock's Story 01:30 - From Resistance to Embracing Personal Branding 03:10 - The Connection Between Identity and Personal Branding 04:45 - Witnessing Sun Ah's Transformation 06:10 - The Importance of Message Beyond Story 08:15 - How Personal Brand Transformed Sun Ah's Business

1 Apr 2025
Episode #9 Sun Ah Brock: Surface to Substance - The Interior Design Entrepreneur Who Found Her Voice Through Authenticity
Sun Ah Brock (https://www.linkedin.com/in/sunahbrock/?originalSubdomain=ca) shares her remarkable journey from founding LUX Decor (https://lux-decor.com/) in her kitchen in 2019 to building what is on-track to become North America's largest interior design community. As a Korean adoptee who was abandoned at the age of four, Sun Ah explores how her personal journey of identity discovery profoundly influences her approach to design and business. In this powerful episode, Sun Ah shares her moving story of self-discovery and the ongoing exploration of her identity. She discusses her transformation from someone deeply resistant to personal branding and questioning "why would anyone listen to me?" to embracing her unique voice and perspective. The conversation reveals how her personal philosophy of "feelings over things" and concept of "interiority" have not only shaped her personal brand but revolutionized her approach to business. Sun Ah's journey includes reconnecting with her biological family in South Korea and taking the courageous step to share her story publicly for the first time. Her experience demonstrates how personal branding isn't about what you do, but who you are—a philosophy that has allowed her to create a distinctive approach in an industry typically focused on surfaces and aesthetics. Sun Ah also shares her vision for Maru, her design community that embodies connection, vulnerability, and belonging—values she discovered were missing in her own life. Through authentic leadership and storytelling, she demonstrates how embracing one's true identity can create deeper connections both personally and professionally.This episode beautifully illustrates how embracing your authentic story and developing a clear message can create meaningful impact that extends beyond personal visibility to transform an entire business approach. Key Takeaways: Imposter syndrome often manifests as questioning whether you deserve "a spot at the table" or if people want to hear your voice The difference between "fitting in" (changing parts of yourself) and "belonging" (arriving as yourself and being accepted) Creating a sense of home for others can become a powerful purpose, especially for those who never felt it themselves True connection requires both giving and receiving—sharing deeply, not just listening to others Communities provide belonging, support, and opportunities for vulnerability that fuel both personal and professional growth Entrepreneurial focus is critical—energy should be directed to 1-2 priorities rather than trying to do everything at once Authentic leadership involves being vulnerable first, which inspires others to do the same Sound Bites: "I want to create a sense of home for others that I never really felt like I had." "Fitting in is changing parts of yourself to belong, but truly belonging is arriving as yourself and being accepted." "If you can really live authentically, you just live a richer life." "Focus on less and do it really well." "If the inner story is something burning within you, it is most likely time for it to come out." "Live your life as you." Chapters: 00:00 - Introduction and Imposter Syndrome 07:00 - Turning Houses into Homes 13:56 - The Adoption Journey and Korean Heritage 20:06 - Reconnecting with Biological Family 26:05 - Building Communities and Authentic Living 28:28 - Vulnerable Leadership 33:34 - From Fitting In to Belonging 40:06 - The Entrepreneur's Challenge of Focus 49:16 - Authentic Networking and Being "Perfectly Imperfect"

18 Mar 2025
Minisode #6 Beyond the Family Name: Building Personal Brands Within Legacy Businesses
In this reflective minisode, Brand of a Leader co-founders Marina Byezhanova and Stefano Faustini explore the unique challenges faced by leaders of family businesses. Inspired by their conversations with Steven Short and James Ricci, they discuss the complex dynamics of preserving legacy while carving out one's unique identity as a second or third-generation business leader. The co-founders examine the distinct form of imposter syndrome experienced by family business leaders - the pressure of measuring up to established legacies while simultaneously driving innovation and growth. Marina shares her own contrasting perspective as a first-generation entrepreneur, noting how she once felt inadequate next to those running larger, established family businesses before understanding their unique challenges. Stefano and Marina highlight how personal branding becomes especially valuable for family business leaders seeking to differentiate themselves while honoring their heritage. They discuss how modern leaders in family businesses can leverage the established equity of their corporate brands while still creating their own identity and bringing fresh perspectives that often revitalize and "save" family businesses that might otherwise become obsolete. Key Takeaways: - Family business leaders face a unique form of imposter syndrome - There's a delicate balance between preserving legacy and driving innovation - Personal branding helps clarify individual identity within the family business context - Modern leadership often requires being the public face of a traditionally behind-the-scenes family enterprise - Family businesses have the advantage of established brand equity when launching personal branding initiatives Sound Bites: - "How can you leave a lasting mark within an organization that has been around for so long?" - "You not only have the pressure of scaling a business and innovating, but you also have somebody else's legacy to preserve." - "It's really identity work." - "Building our own personal brand helps us build our own legacy." - "It's usually those second, third, fourth generation guys and gals that save the family business." Chapters: 00:00 - Introduction to Family Business Challenges 01:20 - The Unique Imposter Syndrome of Family Business Leaders 02:50 - Personal Identity Within Family Business Context 04:30 - Balancing Family Dynamics and Business Challenges 06:16 - Perspectives on Starting vs. Inheriting Businesses 08:38 - Leveraging Legacy for Future Success

4 Mar 2025
Episode #8 Doug Adlam: The Serial Entrepreneur Inspiring a Life of Exponential Growth Through Setbacks
Doug Adlam (https://www.linkedin.com/in/dadlam/) is a serial entrepreneur and exponential growth expert whose journey spans the mortgage, fintech, and wealth management sectors. After scaling his parents' mortgage business by 40X and co-founding Finmo, a technology company that fundamentally transformed Canada's mortgage process, Doug discovered his passion for driving exponential growth through innovation and disruption across multiple ventures. In this episode, Doug opens up about his fascinating transition from high-stakes sports officiating to serial entrepreneurship. Drawing from his experience of nearly 800 games as a hockey official, he shares how early lessons in performing under pressure and managing conflict on the ice shaped his approach to scaling businesses. Doug discusses his pivotal career redirection when his NHL officiating dreams ended, and how this moment became a catalyst for his entrepreneurial journey. As an active member of Entrepreneurs' Organization (EO) and graduate of the Global Speakers Academy, Doug brings a unique perspective that combines high-performance sports psychology with business acumen. He shares compelling insights about challenging industry monopolies, navigating near-bankruptcy experiences, and the importance of resilience in entrepreneurship – including a dramatic "22 minutes from bankruptcy" story that showcases the real challenges of scaling ventures. With an engaging storytelling style and authentic vulnerability, Doug inspires listeners to embrace challenges as opportunities and pursue what he calls an "exponential life" – one that exceeds the limitations we place on ourselves. Key Takeaways: - Failure can be a powerful catalyst for growth and redirection - True disruption requires courage to challenge established industry norms - Business success often comes from identifying and improving existing solutions rather than reinventing everything - The entrepreneurial journey involves managing both personal and investor expectations - Learning from cross-industry experiences can provide valuable insights and solutions Sound Bites: - "You don't always need to reinvent the wheel - you can learn from others who have done things before you." - "Just because an industry has always done something doesn't mean there isn't a better way to do it." - "You have a choice to live subpar in mediocrity or exponentially." - "We can unlock levels of fulfillment that we literally can't imagine exist or possible." Chapters: 00:00 - Introduction and Early Career Aspirations 03:15 - The NHL Dream and First Major Redirection 17:40 - Building a Mortgage Business 25:04 - Challenging Industry Status Quo 32:42 - The 22 Minutes from Bankruptcy Story 45:11 - Cross-Industry Innovation and Learning 52:13 - Overcoming Challenges and Imposter Syndrome 57:19 - Lessons Learned and Living Exponentially 01:00:36 - Final Thoughts on Entrepreneurship and Growth

11 Feb 2025
Minisode #5 The Immigrant Experience in Personal Branding: From Challenge to Superpower
Inspired by their full-length episode with entrepreneur Jenny Feterovich, co-founders Marina Byezhanova and Stefano Faustini explore the complex relationship between immigration, identity, and personal branding. Marina shares her personal journey from wanting to hide her immigrant identity to proudly wearing it as part of her brand, while they discuss how the immigrant experience—though challenging—can become a powerful differentiator in building an authentic personal brand. Drawing insights from Jenny's remarkable story of transformation, from fleeing her home country to becoming an Emmy-nominated professional, they examine how immigrants navigate the delicate balance of standing out while fitting in. The conversation reveals why imposter syndrome, though a Western concept, often resonates deeply with immigrant experiences, and how embracing one's unique background can become a catalyst for connection and success. Key Takeaways - The immigrant experience can be transformed from a perceived weakness into a powerful brand differentiator - Personal branding requires authentic storytelling that resonates from within - Repetition is crucial in building strong brand associations - The journey from hiding to embracing one's immigrant identity varies for each person - Imposter syndrome manifests differently in immigrant experiences - Authentic stories that are "burning within" create the most impact - Personal brand building requires balancing assimilation with maintaining uniqueness Chapters 00:00 Introduction and Jenny's Story 02:56 Imposter Syndrome as a Western Concept 05:50 The Journey from Hiding to Embracing Identity 08:55 Strategic Storytelling in Personal Branding

23 Jan 2025
Episode #7 Stephen Shortt: The Career Strategist Redefining Happiness in Business
Stephen Shortt (https://www.linkedin.com/in/stephenshortt/) is a serial entrepreneur and career strategist with a passion for helping people find fulfilling and rewarding careers. Drawing on his experiences growing up in two family businesses, Stephen shares candid insights into the unique challenges of legacy leadership and how these shaped his approach to entrepreneurship and talent development. In this episode, Stephen opens up about his battles with imposter syndrome and how he turned those challenges into opportunities for growth. He discusses his Successful Succession framework, which helps family businesses thrive without losing sight of relationships, and the universal importance of aligning career choices with personal values. Stephen’s work extends across several ventures, including ETC Consult and CareerFit, where he combines strategic planning with talent assessment to help individuals and organisations achieve their goals. Beyond his professional endeavors, Stephen’s role as a former Global Chair of the GSEA competition highlights his commitment to fostering young entrepreneurs, even earning him the title of "Disney Princess" on LinkedIn for his appearance in the Disney+/National Geographic documentary Own The Room. With an infectious energy and a knack for storytelling, Stephen inspires listeners to navigate their own career paths with authenticity, curiosity, and purpose. Key Takeaways - Imposter syndrome is a universal experience, but it can be managed by challenging self-doubt and focusing on growth. - Leading a family business brings unique challenges, including balancing legacy with innovation. - Success is deeply personal and should align with one’s values and sense of fulfillment. - Building a strong team is about trust, communication, and empowering others to excel. - Personal branding is a continuous journey that involves self-awareness and authenticity. Sound Bites - “Leadership is about listening, learning, and empowering your team to thrive.” - “Imposter syndrome isn’t a sign of weakness—it’s a signal to reflect and grow.” - “In a family business, you’re not just inheriting a company—you’re inheriting a story.” - “Success isn’t just about hitting targets; it’s about living in alignment with your values.” Chapters 00:00 - Introduction and Setting the Scene 04:15 - Growing Up in a Family Business 12:48 - Understanding and Navigating Imposter Syndrome 27:35 - Defining Personal Success 42:10 - Building and Leading High-Performing Teams 57:22 - Aligning Career Choices with Values 01:10:08 - Closing Thoughts and Key Takeaways

26 Dec 2024
Minisode #4 The Art of Branding for Generalists: Finding Your Angle
In this fourth minisode of our podcast, co-founders Stefano Faustini (https://www.linkedin.com/in/sfaustini/) and Marina Byezhanova (https://www.linkedin.com/in/bmarina/) tackle a big question: How do you build a personal brand when you’re a generalist—someone without one clear area of expertise? The answer? Your personal brand isn’t just about what you do—it’s about who you are. Stefano and Marina break down how to position yourself authentically, showcase your expertise, and avoid being, well, boring. They explore the power of combining hard expertise with humanization and share why defining your goals and content pillars is the first step to success. Whether you’re trying to stand out as a leader, attract top talent, or become a thought leader in unexpected spaces, this episode will show you how to build a brand that’s as real as it is impactful. Key Takeaways - Building a personal brand is possible, even as a generalist. - Your brand angle should reflect who you are, not just what you do. - Combining expertise with a humanizing element prevents your brand from being boring. - Clear goals and content pillars are essential for effective personal branding. - You can position yourself as an expert in areas beyond your primary industry. - A strong personal brand can attract higher-caliber talent to your organization. Chapters 00:00 Navigating Personal Branding as a Generalist 02:56 The Importance of Brand Positioning 06:04 Balancing Expertise and Humanization in Branding 08:56 Defining Goals for Personal Branding

10 Dec 2024
Episode #6 Jenny Feterovich - The DJ-Entrepreneur Who Beat Imposter Syndrome and Built a Creative Empire
DJ and entrepreneur Jenny Feterovich shares her journey from Soviet immigrant to creative innovator, overcoming imposter syndrome and building a business empire that prioritizes impact and freedom.

26 Nov 2024
Minisode #3 High-Value Networks and the Power of Personal Branding
Co-founders Stefano Faustini and Marina Byezhanova discuss the power of personal branding, revealing how building true fans and embracing visibility can strengthen impact and build a lasting legacy.

12 Nov 2024
Episode #5 James Ricci: Legacy and Innovation in a Third-Generation Family Business
James Ricci (https://www.linkedin.com/in/jamesricci/) is the President of Roy Foss, one of Canada’s largest retail automotive and leasing companies, where he is leading a transformation in e-mobility at a 65+ year-old, multi-generational family business. James is an entrepreneur, deep thinker, and an advocate for the future of mobility, with a career shaped by the duality of both tradition and innovation in the automotive industry. Stepping into a legacy business, James initially wrestled with imposter syndrome and the expectations tied to a family heritage, finding his stride through a commitment to authenticity and growth. With an MBA from the London School of Economics and recognition in Automotive News’ “Top 40 Under 40,” he has distinguished himself as a modern leader. His journey spans from starting his first business at 16 to scaling strategic projects that redefine Roy Foss’ future. James is also an active investor and advisor, helping organizations in Canada and beyond navigate the evolving landscape of tech and mobility. He believes in leading with both head and heart, balancing risk with strategic experimentation. With a focus on self-awareness and genuine connection, James is reshaping not only his family’s business but also the future of the industry itself. Key Takeaways - Imposter syndrome can be common in family businesses, especially when trying to prove oneself and live up to the legacy of previous generations. - Finding a balance between focusing on the present and planning for the future is crucial for long-term success. - Transformation and transition are key aspects of success in the automotive industry. - Asking deeper questions can lead to a better understanding of problems and solutions. - Curiosity, compassion, and courage are valuable qualities in leadership, though they are not mainstays of traditional businesses (yet should be). Sound Bites "There's probably no greater breeding ground for imposter syndrome than a family business, especially a three-generation family business." "I'm interested in how people and businesses navigate existential moments in their existence." "Once you've been mastering one side of a product, service or innovation - and understanding what market exists for it - only then can you start moving into different areas and looking towards the future." Chapters On Imposter Syndrome 17:40 Becoming an Entrepreneur at 16 24:32 Lessons from a Family Business 31:29 Balancing Tradition and Innovation 38:19 Advice for Entrepreneurs 40:51 Experimentation and Strategic Projects 43:03 Existential Moments in Business 46:28 Self-Awareness and Creating Value 49:36 Leadership as a Series of Questions 52:12 Taking Responsibility and Asking Deeper Questions 01:03:38 Embracing the Present Moment

22 Oct 2024
Minisode #2 Humanizing Your Brand: Why Vulnerability Matters
In this second minisode of our podcast, co-founders Stefano Faustini (https://www.linkedin.com/in/sfaustini/) and Marina Byezhanova (https://www.linkedin.com/in/bmarina/) dive deep into the specifics and tactics of personal branding, focusing on one key question: "How vulnerable do I really need to be when building a personal brand?" They reflect on the inspiring journey of David Shamszad, who shared deeply personal stories as part of his branding process. In David's case, his personal branding journey was an inside-out process requiring him to officially bring his truest, deepest (and darkest) parts of himself to the table in an effort to no longer have "separate" identities (i.e. his identity as a recovering addict struggling with mental illness and his identity as a successful 7-figure CEO). The conversation emphasizes the importance of curating what to share, the balance between personal and professional identity, and why authenticity is necessary (and powerful) in personal branding. Key Takeaways - Personal branding requires a level of vulnerability. - Sharing personal stories can be therapeutic, and curating what to share is essential for authenticity. - A personal brand is an expression of who you are - and imposter syndrome can hinder personal branding efforts. - Building a personal brand involves stepping outside comfort zones. - Humanizing your brand is crucial for connection, but not all personal stories need to be shared publicly. - Personal branding is not just about business identity. - The journey of personal branding evolves over time, and it is a journey worth taking. Chapters 00:00 Introduction to Personal Branding and Vulnerability 02:52 The Journey of David Shamszad 06:07 Curating Your Personal Brand 09:14 The Essence of Personal Branding 12:02 Conclusion and Key Takeaways

8 Oct 2024
Episode #4 David Shamszad: From Addiction to 7-Figure Real Estate CEO
David Shamszad (https://www.instagram.com/david_shamszad/) is a CEO, Entrepreneur, and Author. He is expanding a real estate enterprise and changing the dialogue on mental illness and substance abuse. His story is not one you'll hear anywhere else - and it is entirely worth learning about. As a respite from early symptoms of depression and trauma at home, David turned to drugs and drinking at the age of 13. In early adulthood, he oscillated between debilitating depression, manic episodes, and week-long binges. After a severe manic and depressive episode at 23, David was diagnosed with bipolar disorder. A decade-long battle with mental illness and addiction ensued. At the end of it, he was ready to surrender and rebound - a journey which began with vulnerability, acceptance, and courage. He went to a chemical dependency treatment facility that transformed his life. His dual diagnosis (mental health and substance abuse addiction) was confirmed for the first time. In some ways, his life now is unrecognizable from its darkest days. David is the CEO of SG Real Estate, an expanding, 8-figure real estate enterprise. Founded in 2012, the company now employs 50+ people and generates $10MM+ in annual revenue. He is also a husband, father, youth mentor, passionate advocate, and the author of a forthcoming book on mental illness, addiction, and recovery called: Coming Up for Air. Key Takeaways - Imposter syndrome can be a common experience for individuals with mental health issues. - The stigma surrounding mental health can prevent individuals from seeking help and being honest about their struggles. Open discussions about mental health are crucial in reducing stigma and promoting understanding. - Manic energy can lead to destructive behaviors and the need to burn off excess energy. - Triggers for bipolar episodes can include inconsistent self-care, lack of sleep, and substance abuse. - Addiction and mental health issues can strain relationships, but recovery can lead to healing and growth. Sound Bites "Growing up, there wasn't even a vocabulary for mental illness." "There is no better life to live than the one where you're totally honest with yourself." "The only way that this much pain and anguish could end is if I'm not alive." Chapters 05:24 Discussing Imposter Syndrome 12:22 David's Childhood and Upbringing 19:45 The Impact of Mental Illness and Self-Medication 28:18 Entering the Psychiatric Ward 32:40 Struggles at Work and Seeking Help 33:11 The Destructive Cycle of Manic Energy 35:11 The Danger of Untreated Mental Illness 37:12 The Power of Vulnerability and Support 41:30 The Impact of Mental Illness on Relationships 48:55 Committing to Sobriety and Seeking Help

24 Sept 2024
Minisode #1 Fitting In, Standing Out: Personal Branding in Corporate Life
In this inaugural minisode of our podcast, co-founders Stefano Faustini (https://www.linkedin.com/in/sfaustini/) and Marina Byezhanova (https://www.linkedin.com/in/bmarina/) dive deep into the specifics and tactics of personal branding, especially for leaders in corporate environments. They discuss overcoming common barriers like imposter syndrome and the resistance many face when it comes to visibility and self-promotion. The conversation highlights the role personal branding plays in inspiring teams, creating opportunities, and fostering positive influence. The episode also features insights from former COO of the Verizon Consumer Group Krista Bourne, guest from Episode #2 of the Voice of a Leader podcast, who shares her own journey and lessons learned about personal branding. Key Takeaways - So many entrepreneurs and leaders resist putting themselves in the spotlight - and imposter syndrome is a common barrier to visibility - Corporate leaders can build personal brands without ruffling feathers - Visibility is essential for attracting top talent and being a magnet for hiring - and personal branding is becoming a necessity in corporate culture - Leaders must inspire their teams to be effective - Consistency in personal branding is crucial for recognition - Building a personal brand opens doors to new opportunities - The future of corporate leadership will include personal branding as a standard practice Chapters 00:00 Introduction to Personal Branding and Leadership 01:57 Overcoming Resistance in Personal Branding 05:57 Navigating Corporate Environments for Personal Branding 11:49 The Importance of Personal Branding for Corporate Leaders 16:47 Inspiring Leadership and the Role of Personal Branding

10 Sept 2024
Episode #3 Stephan Roche: Integrity and the Dark Side of Wealth
Stephan Roche (https://www.linkedin.com/in/stephanroche/) is a CEO, investor, strategic advisor, and venture capital and family office executive. Holder of a Bachelor’s degree from Princeton and an MBA from Harvard, Stephan served as the CEO of a family office for one of the wealthiest American families. By the end of his tenure as CEO, he had grown the family office from 50 to 500; helped steer the organization through turbulent social and economic circumstances; and built relationships with best-selling authors, world-renown scientists, athletes, and billionaires. Simultaneously, Stephan also confronted the dark, shadow side of wealth – the impropriety, abuses of power, degradation of ethics and over-importance of wealth as a defining part of one’s identity. Today, Stephan is the CEO of SemperVirens (https://www.sempervirensvc.com/), a venture capital firm within the Sequoia group. SemperVirens provides advisory, mentorship, and capital to startups poised to make a positive impact in the world, fostering an asymmetric portfolio of investments in women, BIPOC, and diverse founders with grand visions for company growth and outsized impact. Key Takeaways - Imposter syndrome can manifest in different ways, including feeling like an imposter due to lack of expertise, feeling out of alignment with external validation, and feeling qualified but not fulfilled in a role. - Success is multi-dimensional and goes beyond traditional metrics of achievement, encompassing personal relationships, values, and alignment with oneself. - Parental influence on career choices can impact an individual's sense of fulfillment and alignment with their chosen path. - Procter & Gamble's approach to feedback and leadership training emphasizes the value of junior team members' input and the importance of learning from others in a collaborative environment. - In the business world, collaboration and benchmarking are essential for success, while academia often emphasizes individual achievement and originality. Formal education often leaves individuals unprepared for the real-world skills needed for success in business. - The power of integrity lies in doing the right thing, always, and building trusted relationships. - Wealth reveals and amplifies a person's values and does not fundamentally change who they are. Chapters 00:00 Introduction, Childhood and Career Journey 13:14 Discussion on Imposter Syndrome and Success 38:09 Navigating the Gaps in Formal Education 55:56 The Multifaceted Nature of Wealth 01:21:29 Creating Positive Impact: Personal Experiences and Perspectives

13 Aug 2024
Episode #2 Krista Bourne: A Life by Choice, not by Chance
Krista Bourne (https://www.linkedin.com/in/kristabourne/) is a global keynote speaker, advisor, and former Fortune 20 executive. After an unstable childhood and leaving college after only one semester, her journey took a remarkable turn when she found an opportunity that became a 25-year career at Verizon. Starting in the mailroom in upstate New York, Krista progressed through key roles in Service, Sales, and Operations. In time, she became the Chief Operating Officer for the Verizon Consumer Group, the first Black woman to hold the position. Leading a distributed team of 30,000 employees, she served over 110 million customers, delivered more than $500M in cost optimization and contributed to an annual revenue exceeding $100 billion. Join us as Krista shares with Lanisa D. Farnsworth how she overcame impostor syndrome, unlocked her leadership potential, and learned to embrace the power of simple choices to achieve the extraordinary. Key Takeaways - Imposter syndrome is situational and can be managed by compartmentalizing it as a specific challenge rather than allowing it to define one's entire identity. - Continuous learning and a learner's mindset are essential for personal and professional growth, especially in the face of emerging trends like AI and entrepreneurship. - Chasing impact, not titles, is a key to success in one's career, as it allows for a focus on meaningful contributions rather than superficial achievements. Imposter syndrome is situational and can be managed through disciplined approaches. - Balancing career and family requires effective calendar management, prioritization, and communication. - Finding purpose in a career involves being part of something bigger than oneself and making positive change. - Personal and professional branding are both important for career advancement and thought leadership. - Being authentic and making intentional choices are key to building the life you want. - Introverts can navigate professional settings by approaching it like a workout, pushing themselves to engage and interact. - The bravest thing Krista did was taking on a profit and loss role without a financial or business background, demonstrating the power of learning and adaptability. Chapters 00:00 The Importance of Continuous Learning 36:40 Navigating Imposter Syndrome and Career-Family Balance 40:55 Purpose, Branding, and Authenticity in Career Development 45:19 The Power of Choices and Intentional Living 53:53 Challenges and Triumphs of an Introverted Professional

9 Jul 2024
Episode #1 Marina Byezhanova: Radical Authenticity & Personal Branding
Marina Byezhanova (https://www.linkedin.com/in/bmarina/) is an entrepreneur, global speaker, and co-founder of Brand of a Leader, the world’s leading personal branding agency for GenX CEOs. In this inaugural episode, Marina shares the founding history of Brand of a Leader, the company’s true mission, and the impact she aspires to make on the entrepreneurial world through personal branding. The episode explores the essence of impostor syndrome, starting a business during a global pandemic, and how personal branding and being authentic can be a powerful tool to overcoming imposter syndrome. Sound Bites "When you have a personal brand, you have an opportunity to inspire people and make an impact at scale." "When you have a strong recognizability of your name and people are following you for you, they follow along with pivots." "Being radically authentic is what breeds connection and formulates trust." "Their positive spin on imposter syndrome." "Stand out, speak up and be radically authentic." "You go first, the universe follows." Chapters 00:00 Introduction and Mission of Brand of a Leader 03:20 The Importance of Personal Branding 08:53 Working with Gen X CEOs and Navigating Self-Marketing 25:15 Imposter Syndrome and the Power of Belief 29:16 Introduction to Imposter Syndrome 38:25 The Role of Personal Branding 45:13 The Power of Visualization and the Universe
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