This is a podcast all about sound.
About how it can help you and your brand reach more people, deliver your message more effectively and deepen engagement with new and existing audiences.
'Voiceworks: Sound Business' is a podcast series speaking to some of the most creative minds and pioneering personalities in audio as it explores every aspect of the industry from voice technology to audio-branding to podcasting itself.
Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at:
Website: Voiceworks.ai
Twitter: @Voiceworksai
Linkedin: https://www.linkedin.com/company/voiceworks-ai/
'The Podcast Pitfalls That Can Kill Your Show' with Michael Olatunji (Outset Studio)
What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast."
So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all.
You can find out more about Outset Studios via: www.outsetstudio.com
For more information on Voiceworks and what we do head to voiceworks.ai
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20 Dec 2023
5 Things I Learnt From Audio: Dave Masterman (Audio Always, XFM, Radio X, Absolute Radio)
It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond.
Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always.
You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/
You can see some of that great work Audio Always do here: https://audioalways.com/
AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/
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4 Dec 2023
"Word Count Matters" with Jason Brownlee from Colour Text
When it comes to audio advertising; how many words are too many?
On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness.
Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better.
To read the full white paper "Word Count Matters" head to the colour text website:: https://colourtext.com/workspace/files/word-count-matters-in-audio-whitepaper.pdf
The data sources mentioned by Jason as as follows:
Data source 1 - Audiotrack: https://audiotrack.co.uk
Data Source 2 - Big Audio Data Mine: https://www.radiocentre.org/research/big-audio-datamine/
and further reading comes from this interesting scientific paper about the limits of human speech-based communication: https://www.science.org/doi/10.1126/sciadv.aaw2594
If you are interested in audio advertising then some previous Sound Business episodes of interest are:
Further listening! Great Sound Business episodes for those with an interest in audio advertising...
Making Digital Audio Work Harder For Brands: https://pod.fo/e/16c40c
Working Out What Works (Tracking and Attribution): https://pod.fo/e/1249e8
The Psychology of Sound: https://pod.fo/e/10c181
If you would like to speak to the Voiceworks team about your audio strategy head to voiceworks.ai
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