by Amy Mourey, Your Favorite Event Strategist
Most trade shows are expensive, boring, and forgettable. Wake Up Trade Shows is your no-fluff guide to turning event strategy into real pipeline and ROI. Hosted by your favorite event strategist, Amy Mourey, this show breaks down why most booths fail, and how to design B2B experiences that actually sell. If you're ready to stop wasting budget and start building events that grow your business, you're in the right place.
Language
🇺🇲
Publishing Since
4/27/2026
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June 11, 2026
<p>You spent six figures on the booth. The branding looks incredible. The traffic was strong. Leadership is happy with the badge scans.</p><p>So why aren't those conversations turning into revenue?</p><p>In this episode of Wake Up Trade Shows, Amy Mourey sits down with event sales strategist and Event Reps founder Jeff Coppola to unpack one of the biggest—and most overlooked—failures in event marketing: what happens after someone walks away from your booth. </p><p>Together, they dive into:</p><ul><li>Why booth staffing is often the weakest link in event ROI</li><li>The difference between a trained event rep and someone just "working the booth"</li><li>The one question every booth rep should be asking prospects</li><li>Why most companies lose momentum within days of an event</li><li>The truth behind the "we still hit our numbers" mindset</li><li>How a structured 72-hour follow-up strategy can dramatically increase conversions</li><li>The systems top-performing teams use to turn conversations into pipeline</li></ul><p>If you've ever wondered why your trade show leads go cold, why event ROI feels impossible to prove, or how sales and marketing can work together more effectively, this episode is for you.</p><p><strong>Stop treating your booth like a billboard. Start treating it like a pipeline engine.</strong></p><p>🎙️ Guest: <a href="https://www.linkedin.com/in/jeffrey-coppola-51b80574/" target="_blank" rel="noopener noreferer">Jeff Coppola</a>, Founder of <a href="https://www.eventreps.io/" target="_blank" rel="noopener noreferer">EventReps</a></p><p><br></p><p><a href="https://www.linkedin.com/in/jeffrey-coppola-51b80574/"></a>🎧 Hosted by: <a href="https://www.linkedin.com/in/amymourey/" target="_blank" rel="noopener noreferer">Amy Mourey</a>, Event Strategist & Host of Wake Up Trade Shows</p><p>TikTok: @amyeventstrategist</p>
May 31, 2026
<p>A happy hour is not a strategy just because there are cocktails in the room.</p><p>In this episode of <strong>Wake Up Tradeshows</strong>, Amy Mourey breaks down why so many B2B happy hours fall flat — and how to design them with more intention. From guest strategy and venue choice to conversation design, hosting, atmosphere, follow-up, and measurable outcomes, this episode challenges brands to stop treating happy hours like casual add-ons and start using them as relationship-building experiences.</p><p>Because the goal is not just to get people in the room. It is to create the right conversations, with the right people, in a setting that makes the next step easier.</p><p>Before you book the bar, ask one question: <strong>if we removed the alcohol, would this event still have a reason to exist?</strong></p>
May 18, 2026
<p>A cute booth idea is not automatically a strategy.</p><p>In this episode of <strong>Wake Up Tradeshows</strong>, Amy Mourey breaks down the difference between an attention grabber that actually supports the business and a gimmick that just creates noise. From prize wheels and coffee bars to photo moments, giveaways, games, and “Instagrammable” activations, Amy explains why attraction only works when it pulls in the right people, creates a meaningful conversation, and supports a measurable next step.</p><p>This episode challenges brands to stop confusing crowds with conversion and start giving every creative idea a real job. Because fun is not the enemy. Lazy attraction is.</p><p>Before you approve the next shiny booth idea, ask one question: <strong>what is this activation actually designed to do?</strong></p>
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Most trade shows are expensive, boring, and forgettable.
Wake Up Trade Shows is your no-fluff guide to turning event strategy into real pipeline and ROI. Hosted by your favorite event strategist, Amy Mourey, this show breaks down why most booths fail, and how to design B2B experiences that actually sell.
If you're ready to stop wasting budget and start building events that grow your business, you're in the right place.
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