Thanks for tuning in during 2021. Walks With A Copywriter is taking a short winter break and will be back in 2022 with more copywriting tips.
15 Nov 2021
Does word count matter for SEO? Not as much as they say 🤯
SEO gurus often use data to claim that writing longer articles will improve your Google page rank. But that's a distortion of the truth. Oli explains why more words don't always lead to better results.
1 Nov 2021
What makes a great newsletter? Relevancy! 🎯
Newsletters are still one of the most effective engagement tools a marketer has at their disposal. Oli shares a real case study to demonstrate the techniques he used to greatly improve a client's newsletter.
18 Oct 2021
How to write a great press release? Get to the point 👉
Journalists are busy people. But getting and holding their attention isn't as hard as you might think. Oli shares his proven tips, having written dozens of featured press releases.
4 Oct 2021
What can we learn from Content Designers? It starts with research 🔎
Content design is a discipline that's gaining popularity. But what does a Content Designer do? And what can we learn from them? Oli shares his thoughts.
20 Sept 2021
Need to convey complex information? Consider adding a chart 📊
Sometimes charts convey information more effectively than copy. Oli explains when he uses charts, and shares a few tools you might want to consider using.
6 Sept 2021
What's the Rule Of Three? A powerful copywriting technique 🧠
Humans are constantly looking for patterns, and a sequence of three is the simplest of them all. Oli shares how he uses the Rule Of Three to write engaging and memorable copy.
23 Aug 2021
How to hire the right copywriter? Understand your needs ✅
Copywriting involves a range of disciplines, so it helps to know what kind of skills you need. Oli shares a few tips from his own hiring experience.
9 Aug 2021
How to go about editing? Focus on the big picture 🗺
Editing copy is just as important as drafting it. So if you're editing someone else's work, you'll want to get it right. Oli shares his tips to get good results while keeping your copywriter happy.
26 Jul 2021
Writing for someone else? Talk to them first 📞
Writing on behalf of someone else can be a unique challenge. Oli shares his three-step process to get good results every time.
12 Jul 2021
How to become a copywriter? You don’t need a degree 🤓
There are many ways to become a copywriter. Oli shares his journey, from starting a blog at 15, spending his 20s as a marketer, to becoming a Senior Copywriter in his 30s.
28 Jun 2021
How to recognise good copy? It has to resonate 🧏
Good copy connects with its reader on an emotional level. Oli explains why a copywriter's main job is to understand their target audience.
14 Jun 2021
How to be a productive copywriter? Create habits 🔁
A good habit is like a superpower, elevating the speed and quality of your work. Oli shares his writing routine, from planning to drafting and editing.
29 May 2021
The essence of good copywriting? Keep it simple 👌
The essence of good copywriting is clear and simple communication. Oli explains a few techniques to engage and hold your reader's attention.
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