汪星人講堂將用輕鬆的方式，把各種行銷、商管、電子商務相關知識解釋清楚，希望聆聽本節目的人，能夠在不知不覺中充實自我。不管您正在通勤，或是正在跑步、運動，還是在騎Youbike，或者正在發呆，都很歡迎加入我們汪星人講堂的行列，在無形中充實自我。 在汪星人講堂中，我們將不談論艱澀的學術，而是用輕鬆的方式，來談這些知識。汪志堅老師目前為台北大學特聘教授，也是台灣行銷研究學會理事長。汪老師曾擔任台北大學資管所所長、台北大學商學院電子商務中心主任、台灣資訊系統研究學會理事長。曾發表近百篇學術論文，研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。
Podcast Overview
汪星人講堂將用輕鬆的方式，把各種行銷、商管、電子商務相關知識解釋清楚，希望聆聽本節目的人，能夠在不知不覺中充實自我。不管您正在通勤，或是正在跑步、運動，還是在騎Youbike，或者正在發呆，都很歡迎加入我們汪星人講堂的行列，在無形中充實自我。 在汪星人講堂中，我們將不談論艱澀的學術，而是用輕鬆的方式，來談這些知識。汪志堅老師目前為台北大學特聘教授，也是台灣行銷研究學會理事長。汪老師曾擔任台北大學資管所所長、台北大學商學院電子商務中心主任、台灣資訊系統研究學會理事長。曾發表近百篇學術論文，研究方向為網路行為、網路行銷、網路消費行為、網路心理學等。
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Publishing Since
1/27/2021
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Recent Episodes
January 24, 2022
EC-02:【Gami-Fi遊戲化金融】
今天，要跟台北大學承恩同學來討論Gami-Fi遊戲化金融，什麼叫做遊戲化金融？這跟非同質化代幣NFT有什麼關係嗎？跟區塊鏈遊戲有關嗎？就是打怪賺錢嗎？為什麼虛寶要做成NFT？為什麼區塊鏈遊戲還要搞什麼治理機制？到底這是什麼意思，能解釋一下嗎？請聽我們的說明。 音效： 開場音樂為蕭邦第九號夜曲，Op. 9 No. 1降B小調 (Nocturne in B flat minor, Op. 9 no. 1 ) Public Domain 1.0公共授權，演奏者為Olga Gurevich，下載網址為https://musopen.org/music/108-nocturnes-op-9/ 結尾教室鐘聲為西敏寺鐘聲，Westminster Chimes，演奏者為theblockofsound235，C.C By 3.0授權。下載處為https://freesound.org/people/theblockofsound235/sounds/458302/
January 19, 2022
EC-01【訂閱經濟】 Subscription Economy
今天，要跟台北大學Iris來討論訂閱經濟Subscription Economy。Netflix的成功，各網站紛紛起而效尤，推出訂閱制。Google、Dropbox雲端儲存空間，已讓消費者熟悉了訂閱制。Adobe採用年費制，而非賣斷制，開創了軟體銷售的新紀元。微軟Office的賣斷制與Office 365訂閱制並存，提供了消費者購買與訂閱的雙選擇。Spotify、Youtube等，也都採用訂閱制。訂閱經濟在最近幾年，突然紅了起來，什麼是訂閱經濟？跟以前的雜誌訂閱、報紙，有什麼差別呢？Gogoro與特斯拉，是不是也算是訂閱經濟的一環呢？出租、共享，跟訂閱制有什麼異同呢？訂閱制一定會成功嗎？什麼樣的前提下，訂閱制比較容易成功呢？
November 9, 2021
FakeNewsCase06【南海血書】假新聞事件：襯衫怎麼能用鮮血寫出幾千字的遺書，然後藏在海螺裡面呢？這要多大一件襯衫，多大一個海螺啊！
假新聞不是今天才有。1979年，中央日報發佈了一則假新聞「南海血書」，大意是有位越南難民，漂流荒島42天，一家11口都因為越共而死，因此割破手指，以鮮血在襯衫寫下這份血書。 作者後來承認，整個故事是假的，典型的假新聞。襯衫怎麼可能沾血寫出這麼長篇的血書？然後怎麼藏在海螺裡面啊！這要多大一件襯衫，多大一個海螺啊！ https://zh.wikipedia.org/wiki/南海血書 這本血書的書籍，網路掃描備份可以在以下網址找到 https://web.archive.org/web/20160304205845/http://homepage.ntu.edu.tw/~luohm/edu2009s/BloodLetter.pdf 汪志堅老師的粉絲頁：汪星人講堂 https://www.facebook.com/Prof.Wangson 汪志堅，假新聞：來源、樣態與因應策略 https://www.books.com.tw/products/0010826273 粉絲頁： https://www.facebook.com/anti.fake.news.tw 音效： 開場音樂為蕭邦第九號夜曲，Op. 9 No. 1降B小調 (Nocturne in B flat minor, Op. 9 no. 1 ) Public Domain 1.0公共授權，演奏者為Olga Gurevich，下載網址為https://musopen.org/music/108-nocturnes-op-9/ 結尾教室鐘聲為西敏寺鐘聲，Westminster Chimes，演奏者為theblockofsound235，C.C By 3.0授權。下載處為https://freesound.org/people/theblockofsound235/sounds/458302/
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