The back catalogue of blog posts on marketing that supports healthy sales flow, read by the best-selling author of Watertight Marketing - Bryony Thomas.
10 ways to screw up your marketing budget! This episode delves into the top ten reasons marketing budgets often get overspent.
Key links to accompany this episode:
The original blog post is here (https://watertight-thinking.com/2024/01/budgetscrewups/)
Key Words: Marketing Strategy, Commercial Karma, Marketing Team, Values, Vision, Leadership Team, Stakeholder Communication.
Get a weekly dose of marketing clarity - Subscribe to our newsletter here. (https://watertight-thinking.com/weekly/)
6 Aug 2024
Are you stuck on the yo-yo marketing diet?
Does your business suffer from uneven sales results? Perhaps you get a flurry of sales in response to a marketing campaign, or perhaps you win one big deal and put your head down to deliver the business, only to find that when you pop your head back up again – your sales pipeline has gone dry.
This episode explores three key reasons for this, and the negative effects this can have.
Key links to accompany this episode:
The original blog post is here (https://watertight-thinking.com/2012/11/yo-yo-marketing/)
Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.
Get a weekly dose of marketing clarity - Subscribe to our newsletter here. (https://watertight-thinking.com/weekly/)
23 May 2023
The foundations of making marketing work
What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.
Key links to accompany this episode:
The original blog post is here (https://watertight-thinking.com/2021/04/what-makes-marketing-work/)
The Watertight Marketing Test (https://watertightmarketing.com/test/) for you to benchmark your business against the foundations
Key words: Marketing Strategy, Strategic Marketing, Strategic Marketing Projects, Marketing Management, Marketing Activity Planning, Business Strategy.
Get a weekly dose of marketing clarity - Subscribe to our newsletter here. (https://watertight-thinking.com/weekly/)
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