Welcome to the Waves of Impact Podcast! A place for women entrepreneurs who are ready to stop duct-taping their business together and finally create a brand and website that actually works.
I'm your host, Jessie Richards — conversion strategist, brand designer, mama of four, and your new blue-haired bestie who's here to help you turn your traffic into trust and your clicks into clients.
Around here, we blend smart strategy with simple systems, so you can scale sustainably without burning out or blending in.
If you're craving clarity, confidence, and a digital home that reflects the expert you are while helping you scale to the next level — you're in the right place.
55. The Truth About Branding I Wish I Knew When I Started
If you've ever looked at your website, branding, or messaging and thought, "This doesn't feel like me anymore," this episode is for you.
In this honest, behind-the-scenes conversation, I share the branding lessons I wishe I knew sooner — after a year of podcasting and nearly a decade in business. This episode is your permission slip to evolve, simplify, and build a brand that grows with you.
You'll learn:
Why clarity matters more than clever messaging
How connection has become the new currency in branding
Why consistency beats aesthetics every time
The mindset shift that changes how you approach branding
How to let your brand evolve without starting over
Episode Freebie:
How to Turn Strangers Into Paying Customers Online (https://jessierichardsdesigns.com/sipc-blueprint) — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint
Extra Resources To Help You:
This Episode On the Blog: https://jessierichardsdesigns.com/55
Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk (https://jessierichardsdesigns.com/bbk)
Connect with Me:
Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
Instagram: https://www.instagram.com/jessierichardsdesigns
Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
17 Dec 2025
54. How To Give Yourself a Raise in 2026 (Without Working More Hours)
You don't get annual reviews as an entrepreneur, but you do get to decide when you're ready to make more in your business.
In this episode, I'm breaking down the 4 steps I use in my own business to increase my revenue without adding more clients, working more hours, or squeezing more time into an already full calendar.
Learn how clarity, positioning, and confidence play the biggest roles in your next income level… and why you don't need to start over to give yourself a raise.
You'll learn:
Why your next income level isn't about hustle
The #1 mistake people make before raising their prices
How your positioning shapes your ability to charge more
The power of narrowing your focus
Why making your offer EASY to buy is more important than ever
Episode Freebie:
How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint
Extra Resources To Help You:
This Episode On the Blog: https://jessierichardsdesigns.com/54
Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk (https://jessierichardsdesigns.com/bbk)
Connect with Me:
Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
Instagram: https://www.instagram.com/jessierichardsdesigns
Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
10 Dec 2025
53. How to Get Clients Online: 5 Strategies That Actually Work
If you're tired of doing All.The.Things. but still not getting consistent clients, this episode is your guide to change that.
I'm breaking down the five most common myths about getting clients online and what actually works when you're ready to stop chasing and start attracting.
You'll learn:
The 5 most common mistakes that don't land clients (and why)
What actually creates trust and converts buyers
Why brand clarity beats visibility every time
A simple shift that could turn things around fast
Where to focus when your content isn't converting
Episode Freebie:
How to Turn Strangers Into Paying Customers Online — My 7-Step Blueprint to attract the right people to your business, build trust, and confidently convert total strangers into loyal, paying customers. Download Here → https://jessierichardsdesigns.com/blueprint
Extra Resources To Help You:
This Episode On the Blog: https://jessierichardsdesigns.com/53
Design your visual brand with Brand Builder Kit: https://jessierichardsdesigns.com/bbk (https://jessierichardsdesigns.com/bbk)
Connect with Me:
Business Besties Facebook Group: https://jessierichardsdesigns.com/business-bestie-group
Instagram: https://www.instagram.com/jessierichardsdesigns
Comments, questions, or feedback? Email my team at hello@wavesofimpactpodcast.com
Podcast Authority Score: 40 / 100
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