A Hearing Aid Practice owner unwinding with some bourbon and sharing some fun stories about Hearing Loss, Entrepreneurship, and the curve balls that we face working in a Hearing Aid Office.
Ep. 14 - Keeping It Real: What They Don’t Tell You About Hearing Care
Send us Fan Mail What happens when two independent hearing care professionals, two longtime friends, and one bottle of Blanton’s sit down and talk about what’s really happening in the hearing industry? In this episode of Wax & Whiskey, Jaysee A. Soto, HAS, BC-HIS, aka The Bald Hearing Guy, sits down with Gabriel Rodriguez, HAS, owner of Digital Hearing Lab in Kissimmee, Florida. Gabriel is more than a colleague. He’s one of Jaysee’s closest friends and one of the people who inspired him t...
14 Sept 2026
Ep. 13 - A Hearing Aid Specialist & an Audiologist Walk Into a Bar… | Part 2
Send us Fan Mail In this conversation, Hearing Aid Specialist Jaysee Soto, HAS, BC-HIS, and Audiologist Dr. Leigh Smith, Au.D., sit down over a drink for a candid conversation about what it’s really like to run a hearing healthcare practice. We get into the things that don’t always get talked about: hiring and managing staff, dealing with managed care, companies like HearUSA that are built around managed care, the differences between Hearing Aid Specialists and Audiologists, and what happens ...
10 Aug 2026
Ep. 12 - A Hearing Aid Specialist & an Audiologist Walk Into a Bar… | Part 1
Send us Fan Mail In this conversation, Hearing Aid Specialist Jaysee Soto, HAS, BC-HIS, and Audiologist Dr. Leigh Smith, Au.D., sit down over a drink for a candid conversation about what it’s really like to run a hearing healthcare practice. We get into the things that don’t always get talked about: hiring and managing staff, dealing with managed care, companies like HearUSA that are built around managed care, the differences between Hearing Aid Specialists and Audiologists, and what ha...
17 Jun 2026
Ep. 11 - Personal Branding Beats Big Brands
Send us Fan Mail In our latest chat, Oli emphasized the importance of not advertising like big businesses. Instead, focus on who you're talking to. It's about connecting with your audience on a personal level, not just broadcasting to the masses. By understanding your ideal patients and tailoring your message to them, you create a more meaningful impact. It's not about being the loudest; it's about being the most relevant. Shift your focus from trying to be the biggest to being the best for y...
5 Jun 2026
Ep. 10 - The Cost of Success: What Owners Endure Behind the Scenes
Ever wonder what separates a true entrepreneur from everyone else? Drop a 🔥 if you've felt this. I've built a business from nothing — working late nights, taking all the risks, and carrying the weight of everything on my shoulders. Employee's can sometimes see revenue and think they are profits. They don't understand a profit and loss or a EBITDA. They can see the wins but don't know about all of the losses. So when they tie the business revenue as a reason to request unreasonable wages you ...
25 Apr 2026
Ep. 9 - The Long Game: Winning in Business with Patience and Discipline
In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS highlights how most entrepreneurs feel like they’re grinding in the dark until one small shift changes everything. Jaysee shares how perseverance, smart delegation, and strong values drive real growth, even through a pandemic. From zero patients and no loans to industry awards, Jaysee breaks down his journey of resilience and hustle. He explains how he launched just before COVID-19 and built a thriving practic...
17 Feb 2026
Ep.8 - Don't let imposter syndrome stop you from starting.
In this episode of Wax and Whiskey, host Jaysee 'Bald Hearing Guy' Soto HAS, BC-HIS shares his journey into the world of social media marketing, emphasizing the importance of overcoming imposter syndrome and just starting to create content. He encourages listeners to utilize their smartphones and simple equipment to begin sharing their expertise, regardless of their industry. Jaysee discusses how social media can be a powerful lead generation tool, often more effective than traditional method...
4 Jan 2026
7. We Started Talking and Forgot to Stop (The Edit That Almost Broke Me)
Disclaimer: This insanely long episode is mainly for our friends and family who are curious about what Mr. and Mrs. Bald Hearing Guy think about the Hearing Aid industry. The "First Lady" of Hearing (and the Edit from Hell) 🥃👂 I finally convinced my wife, Grace, to be my first guest on Wax and Whiskey—and we had so much to say it almost broke the podcast! This episode took me forever to edit because once we start talking, we literally cannot stop. It was so intense I nearly retired my h...
3 Nov 2025
6. Giving Flowers - Say It While You Can!
In this heartfelt episode of Wax and Whiskey, Jaysee Soto expresses profound gratitude to the people who have shaped his life and career. He reflects on the importance of acknowledging mentors, friends, and family who have supported him throughout his journey as an entrepreneur in the audiology field. From his relationship with God to the influence of his parents and the unwavering support of his wife, Jaysee emphasizes the significance of giving thanks and recognizing those who have made a d...
18 Sept 2025
5. The True Cost of Costco Hearing
In this episode, we pull back the curtain on how Costco handles hearing care. I share real examples of patients who were pushed into hearing aids—even when medical concerns should have been the priority. From ignored red flags to one-size-fits-all fittings, you’ll hear why bargain prices can come at a serious cost. If you’ve ever wondered whether warehouse hearing care really puts patients first, this is an episode you don’t want to miss. Also, here’s a big question: Since Costco offe...
9 Aug 2025
4. Entrepreneurship - Is the juice is worth the squeeze?
🎙️ It took everything I had to leap into entrepreneurship. It can be the best decision you ever make or the fastest way to lose it all. In this episode, I share my journey and the questions you should ask yourself before you take that first step. entrepreneurship, audiology, business ownership, work-life balance, patient care, healthcare industry, audiology practice, business challenges, personal growth, managed care. Today's Spirit: It was too early, so.... Nespresso pods. Pour...
25 Jul 2025
3. Mail-Order Hearing Aids: What Could Possibly Go Wrong? (Spoiler: A Lot)
This episode gets a little spicy! We’re talking about a controversial bill that nearly allowed online companies to sell mail-order prescription hearing aids in Florida. Yep, without the in-person hearing evaluations or real-ear measurements that actually make hearing aids work properly. Jaysee breaks down why that could have been a disaster for patients, and how hearing care pros across the state teamed up to help lawmakers understand the risks. The good news? As of July 2025, the bill didn’t...
24 Jul 2025
2. Friends don't let friends buy OTC
Grab your favorite drink and join Jaysee Soto HAS, BC-HIS on the Wax and Whiskey podcast as he uncorks the truth behind hearing aids, with a special focus on the difference between over-the-counter (OTC) devices and prescription hearing solutions. In this lively episode, the Bald Hearing Guy dives into the real-world pros and cons of OTC hearing aids compared to professionally fitted devices. With a splash of humor, a pour of whiskey, and a few personal stories, he explains why working with a...
24 Jul 2025
Wax and Whiskey: The Beginning of a spirited journey
I’m Jaysee "Bald Hearing Guy" Soto, HAS, BC-HIS, the owner of Altamonte Family Hearing and this is my after-hours hangout – part passion project, part vent session, all wrapped in good vibes and even better whiskey. In this first episode, we’re kicking things off with some wild stories and straight-up real talk. I’m diving into a cautionary tale about a failed online order for prescription hearing aids and how it backfired on one of our patients. I’ll explore how Apple might be quietly steppi...
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