We Do B2B

About We Do B2B

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

Publisher

BlueOcean | The B2B Agency

Category

business

Language

en

Explicit

No

First episode

30 Jul 2023

Latest episode

12 Aug 2026

Latest episodes

85 episodes in the feed.

1. 

   12 Aug 2026

   When the Market Slows, Smart Brands Build with PJ Morris

   Let us know your thoughts. When construction slows down, the businesses that understand their customers best are often the ones best placed for what comes next. In this episode, we sit down with BlueOcean’s Director of Marketing, PJ Morris, to unpack the pressure facing New Zealand’s construction industry and what businesses can do to keep building demand in a tough market. With more than 20 years of experience across building products, architecture and construction, PJ brings a rare pe...

2. 

   20 May 2026

   Why NZ Manufacturing Needs More Roar with John Cochrane

   Host [Host Name] interviews John Cochrane, a manufacturing leader, about how New Zealand manufacturing can achieve global competitiveness and leverage its unique strengths.

3. 

   4 May 2026

   What Businesses Get Wrong About AI with Alan Leigh

   Host [Host Name] interviews Alan Leigh, CEO of Experieco, revealing common business misconceptions about AI implementation and its real-world impact.

Who has been a guest on We Do B2B

Names identified in recent episode analyses. Showing up to five guests.

• John Cochrane
• Alan Leigh
• Mike Stokes
• Nicola O'Rourke
• Hugh Thomas

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

2,604

Score snapshot 15 Sept 2025

Spotify

4.4 / 5

8 ratings

Podcast Authority Score: 82 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

95

Social presence

91

YouTube

74

Engagement

51

Contact We Do B2B

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.