by Kelsie Downs + Naoma Serna-Zahn
We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale. Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once. It’s strategy with a little heat and a lot of honesty.
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Publishing Since
3/24/2025
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April 29, 2026
<p>Referral marketing is not luck. It is a system. In this episode, we break down how to generate more referrals intentionally instead of hoping people remember your name when someone needs help.Most businesses say they want more word-of-mouth growth, but they never build a referral strategy. They rely on doing good work and waiting. The reality is referrals come from client experience, staying top of mind, asking clearly, and making it easy for people to recommend you.In this episode, we cover:Why most businesses never build a real referral strategyThe difference between earning referrals and hoping for themHow client experience drives word-of-mouth growthWhat “hospitality hugs” are and why they matterWhy communication can matter more than the deliverableHow weekly updates build trust and referralsThe referral window and how to stay top of mindWhy content marketing helps people refer you fasterHow social media creates referrals from people you’ve never metThe right way to ask for referrals without feeling awkwardWhy specificity makes referrals easier to giveHow to set monthly referral goals that grow your pipelineIf you want more leads without relying on ads, cold outreach, or random luck, this episode will help you create a smarter referral engine that compounds over time.Subscribe for weekly conversations on marketing, branding, client experience, and growing a business that actually works.</p>
April 22, 2026
<p>If your leads have slowed down and referrals have disappeared, word of mouth is probably not dead. Your strategy might be. In this episode, we unpack why so many businesses rely on referrals until they suddenly stop, and what’s actually happening behind the scenes. </p><p>Most business owners assume good work and great customer service should automatically create consistent referrals. But referrals are rarely random. They are built through intentional client experiences, relational equity, and proactive systems that most businesses never put in place.</p><p>In this episode, we cover:</p><ul><li>Why referrals dry up even when you do great work</li><li>The myth that word of mouth marketing is dead</li><li>How to know where your referrals actually come from</li><li>Why most businesses never ask clients who referred them</li><li>The difference between hoping for referrals and earning them</li><li>How unreasonable hospitality creates memorable client experiences</li><li>Why small details make people talk about your brand</li><li>The power of onboarding and offboarding moments</li><li>How proactive businesses create referral pipelines</li><li>Why trust and relationships drive high-quality referrals</li><li>The role of sales strategy in converting referrals into revenue</li><li>Why marketing cannot fix a broken referral system</li></ul><p>If your business has depended on referrals and now feels inconsistent, this episode will help you understand why that happened and what to rethink before you panic and blame the market.</p><p>Subscribe for weekly conversations on business growth, branding, client experience, referrals, and building companies that last.</p>
April 15, 2026
<p>One year in, and we’re finally taking a step back to reflect. In this episode, we break down what worked, what didn’t, and what we’re changing moving into year two of the podcast. </p><p>This is a real-time brainstorm conversation about growth, failure, analytics, and the honest reality of building something while running businesses, leading teams, and navigating life. We also open the door for feedback as we start thinking about what it looks like to build not just a podcast, but a community.</p><p>In this episode, we cover:</p><ul><li>The biggest lessons from year one of the podcast</li><li>What the analytics revealed about what’s actually working</li><li>Why feedback and real-life conversations matter more than vanity metrics</li><li>The impact of sharing real experiences vs surface-level content</li><li>How consistency and systems made the podcast sustainable</li><li>Why storytelling and vulnerability resonate more than strategy alone</li><li>Topics we’ve only scratched the surface on (and want to go deeper into)</li><li>The idea of “compounding content” and building strategically over time</li><li>Behind-the-scenes challenges of balancing business, life, and content</li><li>Why we’re shifting toward more intentional growth in year two</li><li>Potential ways to build community, resources, and deeper value</li><li>The importance of actually asking your audience what they need</li></ul><p>If you’ve been listening, sharing, or applying what we’ve talked about this past year, this episode is a thank you and an invitation to help shape what comes next.</p><p>Subscribe, leave a review, and share this episode with another business owner or entrepreneur. And if you have feedback, ideas, or want to be part of what we’re building next, reach out. We want to hear from you.</p>
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We Know Marketing, We Promise is where ambitious women go when they’re tired of guessing their way through marketing and want real clarity on how to scale.
Naoma and Kelsie unpack the mindsets, messaging, and marketing foundations that actually move your business forward — especially when you’re juggling work, life, motherhood, and 47 mental tabs at once.
It’s strategy with a little heat and a lot of honesty.
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