You're busy working in your business. We're here to help you work on it. Welcome to We Know Mojo, the podcast from Design Mojo. Through quick marketing tips, in-depth discussions, client stories, AI insights, listener Q&As, and website makeovers, we share practical ideas to help your business grow. No hype. No jargon. Just real conversations, smart strategies, and marketing that works.
The Michelin Guide: A Brief History of Selling Tires with Dinner
How did a tire company become one of the most respected names in fine dining?
In this episode of The History of Marketing: Or the Things We Did to Sell Things, Nick Sorbin looks at the surprising story behind the Michelin Guide. From its beginnings as a free travel guide designed to get motorists driving more, to the creation of Michelin stars, anonymous restaurant inspectors and one of the most influential rating systems in the world.
Along the way: the Michelin Man, a workbench propped up with free guides, wartime maps, and a remarkably clever marketing idea that still holds up more than a century later.
Because Michelin wasn’t just selling tires. It was giving people reasons to wear them out.
Presented by Nick Sorbin of Design Mojo. Visit weknowmojo.com or call 216-400-9001.
17 Sept 2026
The Mojo Minute: What is Geofencing?
What exactly is geofencing, and how can businesses use it?
In this Mojo Minute, Nick Sorbin with Design Mojo breaks down geofencing in plain English: how it uses real-world locations to help advertisers reach more relevant audiences, why location alone isn’t enough, and how the right targeting can make digital advertising more focused.
Because location without relevance is just accuracy without usefulness.
Interested in whether geofencing could work for your business? Visit weknowmojo.com or call 216-400-9001.
28 Jul 2026
The Business Card: A Brief History of Looking Important
The History of Marketing, or: The Things We Did to Sell Things — Episode 1
The business card seems simple enough: your name, your company and a way to reach you. No lights. No fanfare. No ceremonial doves.
And yet, this small rectangle has survived calling cards, trade cards, elaborate Victorian etiquette, the telephone, email, LinkedIn, QR codes and repeated predictions of its death.
In The Business Card: A Brief History of Looking Important, Nick Sorbin explores how social status and advertising eventually merged into the modern business card—and why, after centuries of technological change, we still confidently hand people small pieces of cardstock.
Along the way, we encounter engraved stationery, miniature advertisements, suspiciously capable sewing thread, nervous livestock and several questionable marketing decisions.
We Know Mojo is presented by Design Mojo. For help with branding, websites, video, digital marketing and more, visit weknowmojo.com or call 216-400-9001.
14 Jul 2026
The Mojo Minute - Is Your Website Performing to it's Full Potential?
Your website works 24/7—but is it helping your business grow, or quietly driving potential customers away?
In this Mojo Minute, Nick Sorbin from Design Mojo shares practical ways to evaluate whether your website is making a strong first impression. Learn the simple Five-Second Test, discover common mistakes that cost businesses leads, and find out why your website should be your hardest-working employee.
Whether you're a small business owner, entrepreneur, or marketing manager, this episode will help you identify quick improvements that can make a big difference.
Because sometimes, growing your business isn't about spending more on advertising...
It's about making it easier for customers to choose you.
💡 Every business has a story. Let us help you tell yours.
Visit WeKnowMojo.com to learn more, connect with us, or share your story—you may even be featured on a future episode of We Know Mojo.
8 Jul 2026
Welcome to the We Know Mojo Podcast
Welcome to We Know Mojo
Running a business is hard enough. You're busy working in your business—let us help you work on it.
Welcome to We Know Mojo, the official podcast from Design Mojo. In our first episode, Nick Sorbin introduces the mission behind the show and why every business has a story worth telling.
Join us for practical marketing advice, real conversations with business owners, and ideas you can use to grow your business. From websites and branding to AI, social media, video, SEO, geofencing, and more, we'll explore what works—and why.
Because sometimes the biggest difference isn't having the biggest budget...
It's simply telling your story better than anyone else.
🎙️ Learn more at WeKnowMojo.com.
1 Jul 2026
30 Years of Design Mojo
Welcome to We Know Mojo!
We're kicking things off with a special interview from Lakeside Today, celebrating Design Mojo's 30th anniversary. In this conversation, you'll hear the story behind our agency, how marketing has evolved over the past three decades, and why helping small businesses grow has always been at the heart of what we do.
This interview is just the beginning. Future episodes will feature practical marketing tips, client stories, AI insights, and real conversations designed to help you spend less time working in your business and more time working on it.
Thanks for listening, and welcome to We Know Mojo.
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