This isn’t your typical startup podcast. No billionaire backstories, just the real, messy, in-the-trenches journey of building businesses from scratch while parenting, bootstrapping, and Googling everything (sometimes crying).
Each week, we share our wins, fails, and WTF moments, with real experts giving actually helpful advice to get us—and you—unstuck.
Thinking of starting a business? Already in deep? Welcome to We Started a Business: Send Help!
Nic (Founder of Wear the Stars and Tallohouse) + George (The W Agency and The Manifesto Studio)
Ep 32: The no-BS guide to building a real business with Emma Fishlock
This week we’re joined by the formidable Emma Fishlock (https://www.themessyfounder.co.uk/), the no-BS, messy founder behind Real World Consultancy (https://realworldconsultancy.org/). Emma has helped over 1,000 founders and businesses grow, scale, and succeed, and she’s a passionate champion of female founders through her Strategic Circle community (https://www.linkedin.com/in/emmamaywhiterwc/).
Emma is the opposite of a gatekeeper. She openly shares the strategies, lessons, and frameworks that have helped so many businesses succeed, including insights from her Ambitious Growth Model (https://realworldconsultancy.org/theambitiousblueprint) book. And fair warning: she talks almost as fast as her strategic brain works.
In this episode, we dive into:
Why niching too early can actually hold your business back
How to find your zone of genius (and why it matters more than you think)
The difference between being a great freelancer vs building a real business
Why you can’t be both in the business and on the business forever
How weak business foundations can end up costing you serious money later
If you're building a business, thinking about scaling, or wondering whether you're actually running a business or just freelancing harder, this episode is packed with honest, practical advice.
9 Mar 2026
Ep 31: Owning it, photoshoots and USA
It’s just us this week! We’re chatting about what we’ve been up to lately and the steps we’re taking to keep moving things forward. We also dive into the idea of “owning it” — a mindset we much prefer to the overused and often negative term “imposter syndrome.” Plus, we share a bit about our recent photoshoot with the amazing Heather Seed and how a little inspiration from America’s Next Top Model helped us stay focused and keep our best smize on!
2 Mar 2026
Ep 30: The social media advice no one talks about with Laura Davis
This week we’re joined by Laura Davis from The Two Lauras (https://thetwolauras.com/), the only membership dedicated to social media freelancers, and she is dropping serious value.
We’re talking:
Why niching down is the fastest way to attract your dream clients (hint: it’s not “everyone”)
The power of the right CTA on social, and what most people get wrong
When (and how) to outsource without blowing your budget
Why the “viral algorithm” is basically a myth
Red flags to look out for when hiring ad account managers
If you’re building a business and want smarter, not louder, marketing, this one’s for you.
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