Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.
#WEAREWAVEMAKERS PODCAST
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10 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Conversations about Marketing to bridge the gap between brands and audiences. From market insights, strategies and best practices – Nadzirah Hashim & Rachel Lai embarks on a journey to explore the realm of marketing by speaking to experts and business owners from various industries.
Language
🇺🇲
Publishing Since
8/14/2019
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Recent Episodes
March 6, 2020
The Future of Content Marketing | Podcast S02E07
In the blink of an eye, we now find ourselves in the year 2020. In this episode, we discuss content marketing trends and begin to look ahead in time to imagine - what’s in store for the future of content marketing? More businesses are allocating bigger budgets for this aspect of their marketing aspects to achieve their business goals because it’s a proven strategy that brought value in brand development and community building. With an oversupply of content to consume, we begin to wonder - can the human brain keep up with so much information within so little time? Brands that are a little behind in the game have to work their way through the online clutter but also keep up the ever-changing nature of the digital world, especially when content becomes immersive. It’s now more important than ever for brands to think long term on how to build a content ecosystem that will thrive sustainably.
February 5, 2020
Creating with The Creative: How to Find “The One” | Podcast S02E06
So you have an idea for your content, but you need help from a creative person to realize your idea. Sounds easy enough to manage, right? Not exactly! You see, to achieve the best possible outcome from a piece of creativity, your messaging has to be clear, and your goals have to be defined. It starts with inserting essential information into a creative brief and comes with a process of knowing what the creative can contribute to your vision, mission, and values. So in this episode, we'll be speaking to a creative and social media expert, Nathalie Koutia from OFFF Festival Barcelona one of the world's largest design festivals. Nathalie creates fantastic content but also knows how to streamline the process to get the maximum results.
January 22, 2020
How to Use Data to Drive Content Strategy? | Podcast S02E05
Data is gold. And when it comes to creating a content strategy, you're better off building a foundation that allows you to compile data and assess what content works and what doesn't. While this may seem like common practice by a marketer, most businesses we meet are still struggling to understand what tools and data they should be looking at to take their content marketing strategy to the next level. In this episode, we will be speaking to content marketing guru, Andy Crestodina, from Orbit Media, who will be sharing the importance of data and how businesses can use it to shape robust strategies before creating their content.
10 total episodes available
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Frequently asked questions
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- What is #WEAREWAVEMAKERS PODCAST?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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