Web3 CMO Stories

About Web3 CMO Stories

Web3 CMO Stories is the podcast for marketing leaders and founders building in the next web, where blockchain, AI and immersive technology meet. Every week, host Joeri Billast sits down with founders, CMOs and thought leaders to unpack how brands grow visibility and trust when technology rewrites the rules. No hype and no jargon: clear, strategic conversations in a language business leaders outside the tech bubble understand. With more than 300 episodes since 2022, the show ranks in the top 5% of podcasts globally according to Listen Notes. Guests include Philip Kotler, Gary Vaynerchuk, Chris Do, Mark Schaefer, Joe Pulizzi, Andy Crestodina and Ben Goertzel of SingularityNET. Joeri is a Fractional CMO, AI Visibility Strategist, TEDx speaker and author of The Future CMO, endorsed by Philip Kotler. Sponsored by CoinDesk (2024), RYO (2025-2026) and Metricool (2026). Featured in Cryptopolitan. "One of the sharpest marketing shows running right now." Matt Wilkinson, Founder of Strivenn Articles and transcripts: The Future CMO Library, webdrie.net About Joeri: joeribillast.com

Publisher

Joeri Billast

Category

business · business · education

Language

en

Explicit

No

First episode

12 Jan 2022

Latest episode

15 Oct 2026

Latest episodes

186 of 330 episodes have a transcript.

1. 

   15 Oct 2026TRANSCRIPT

   The Internet Has No Doors. AI Just Made That Dangerous – Wes Kussmaul | S6 E44

   Internet pioneer Wes Kussmaul, founder of Delphi Internet Services, discusses with Joeri Billast how AI amplifies the dangers of an open web lacking digital identity and accountability.

2. 

   8 Oct 2026

   What Ahrefs Learned Growing to $150M Without Outbound Sales – with Tim Soulo | S6 E43

   Tim Soulo, CMO at Ahrefs and author of Discoverable, shares Ahrefs' journey to $150M by focusing on organic discovery and brand building, not outbound sales.

3. 

   1 Oct 2026TRANSCRIPT

   Michael Jordan at SBC Summit: Authenticity, Focus and the Future of Business | S6 E42

   Host Alex Melen interviews Michael Jordan, Jason Robins, and Carsten Koerl about authenticity, focus, and building businesses in uncertain markets.

Inside a recent episode

The Internet Has No Doors. AI Just Made That Dangerous – Wes Kussmaul | S6 E44

Published 15 Oct 2026 · Transcript excerpt

[…] When we go outdoors, we have the whole world. We can go in any direction, go do whatever we want. But wait a minute. Do we really want to do our banking on a billboard outdoors? Go. There are things that we want to do. In fact, typically... So the Internet was characterized as an information highway, and the name still fits. But what do we typically do with highways? How do we typically use an outdoor public transport system? Typically, we use highways to go from one indoor space to another indoor space. We find that indoor spaces or buildings are useful. why because a building is really a set of accountability spaces you tend to know who's in the room with you but the important thing is that buildings are reached via highways but they're apart from the highway you go through a doorway and you enter a set of accountability spaces and where you go what accountability space you go to in that building has everything to do with the badge you're wearing and where you're supposed to be. […]

Who has been a guest on Web3 CMO Stories

Names identified in recent episode analyses. Showing up to five guests.

• Wes Kussmaul
• Tim Soulo
• DeFi Dave
• Vipul Doshi
• Anthony Anzalone

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

19 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

0

YouTube

0

Engagement

77

Contact Web3 CMO Stories

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Web3 CMO Stories