Web3 goes Mainstream
Claim This Podcastby Norton Rose Fulbright Australia
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Podcast Overview
<p>Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.</p> <p>Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them. </p> <p><br>If you are in marketing, finance or any leadership role, this is the podcast for you.</p>
Language
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Publishing Since
5/15/2022
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Recent Episodes
January 22, 2024
36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia
<p>Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover:</p> <ul> <li>The success of the Artball NFT project and how that has helped to grow loyalty</li> <li>How Tennis Australia hit 11 Million users on the metaverse/gaming platform Roblox, opening up a new and global audience</li> <li>Using Web3 as a way of expanding the value proposition for sponsors beyond the two-week Australian Open each January</li> <li>How to use “Proof of Attendance Protocols” (POAPS) to drive employee engagement</li> <li>The low-hanging fruit for most B-to-C organisations in Web3.</li> </ul> <p>Web3 is far from dead and this interview is important for anyone interested in how technology can assist with growing customer engagement and reach.</p> <p> </p> <p><strong>Links:</strong></p> <p><a href="https://www.tennis.com.au/">Tennis Australia</a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
August 30, 2023
35: Comparetto, Co-founder Web3 Studios at Salesforce
<p>In this conversation, Nick Abrahams interviews Max Comparetto, the co-founder of Web3 Studios at Salesforce. The discussion delves into the definition of Web3, where Max highlights its relation to blockchain and wallet-connected apps. The conversation then transitions into Salesforce's Web3 solutions, which provide brands the capability to integrate Web3 data with their existing CRM systems, fostering better customer engagement and loyalty.</p> <p> </p> <p><strong>Links:</strong><br><a href="https://www.salesforce.com/products/web3/overview/">Web3 Studios Salesforce website</a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
August 23, 2023
34: Dr Martha Boeckenfeld, named one of the "Top 100 Women of the Future"
<p>Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including:</p> <ul> <li>Some of the great use cases for Web3 across the industrial, healthcare and education sector</li> <li>How companies like Siemens and BMW are revolutionising their businesses by digital twins of their entire manufacturing process (aka "the industrial metaverse")</li> <li>The success of Starbuck's online "stamps" loyalty program and revolutionary loyalty marketplace</li> <li>How organisations can embrace Web3 by focusing on the customer experience.</li> </ul> <p> </p> <p>If you want to have a look around the Marthaverse, please go to <a href="https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099" data-saferedirecturl="https://www.google.com/url?q=https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share%3D1173226691664552099&source=gmail&ust=1692833085454000&usg=AOvVaw0Dkx1t5Upi__JWM3J04FCy">https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099</a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>
36 total episodes available with 1 transcripts
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- What is Web3 goes Mainstream?
<p>Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse.</p> <p>Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them. </p> <p><br>If you are in marketing, finance or any leadership role, this is the podcast for you.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 2 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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