Web3 goes Mainstream

About Web3 goes Mainstream

Web3 goes Mainstream: Remarkable stories about normal companies successfully embracing crypto, NFTs, DeFi & the Metaverse. Web3 will impact every organisation. This podcast features stories of normal companies that embrace the opportunities created by cryptocurrencies, decentralised finance (DeFi), NFTs and the Metaverse. Companies like JP Morgan, Prada, Gucci, HSBC, PWC, Nike, Budweiser, Taco Bell, Lamborghini, KPMG, Coca-Cola, Zara, Time, Macys, Rolling Stone, Clinique and the British Museum have all invested in significant Web3 projects and there are literally hundreds more big brands in the space. This podcast will bring you those stories - how they got into Web3, what is working for these companies and importantly what is not working for them. If you are in marketing, finance or any leadership role, this is the podcast for you.

Publisher

Norton Rose Fulbright Australia

Category

business · news · technology

Language

en

Explicit

No

First episode

15 May 2022

Latest episode

22 Jan 2024

Latest episodes

1 of 36 episodes have a transcript.

1. 

   22 Jan 2024TRANSCRIPT

   36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia

   Tennis Australia, the organisation behind the Australian Tennis Open, has had great success growing a new audience by audaciously exploring the opportunities created by Web3, the Metaverse and even NFTs. Far from being “yesterday’s technology”, Web3 presents great opportunities for business-to-consumer organisations. In our interview with Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia we cover: The success of the Artball NFT project and how that has helped to grow loyalty How Tennis Australia hit 11 Million users on the metaverse/gaming platform Roblox, opening up a new and global audience Using Web3 as a way of expanding the value proposition for sponsors beyond the two-week Australian Open each January How to use “Proof of Attendance Protocols” (POAPS) to drive employee engagement The low-hanging fruit for most B-to-C organisations in Web3. Web3 is far from dead and this interview is important for anyone interested in how technology can assist with growing customer engagement and reach. Links: Tennis Australia (https://www.tennis.com.au/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

2. 

   30 Aug 2023

   35: Comparetto, Co-founder Web3 Studios at Salesforce

   In this conversation, Nick Abrahams interviews Max Comparetto, the co-founder of Web3 Studios at Salesforce. The discussion delves into the definition of Web3, where Max highlights its relation to blockchain and wallet-connected apps. The conversation then transitions into Salesforce's Web3 solutions, which provide brands the capability to integrate Web3 data with their existing CRM systems, fostering better customer engagement and loyalty. Links: Web3 Studios Salesforce website (https://www.salesforce.com/products/web3/overview/) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

3. 

   23 Aug 2023

   34: Dr Martha Boeckenfeld, named one of the "Top 100 Women of the Future"

   Splitting her time between Spain, Switzerland and her own online "Marthaverse", Martha is one of the world's leading Web3 advisers. She works with many global organisation on their Web3 and Metaverse strategies. Martha explains why mainstream organisations need to take Web3 seriously, including: Some of the great use cases for Web3 across the industrial, healthcare and education sector How companies like Siemens and BMW are revolutionising their businesses by digital twins of their entire manufacturing process (aka "the industrial metaverse") The success of Starbuck's online "stamps" loyalty program and revolutionary loyalty marketplace How organisations can embrace Web3 by focusing on the customer experience. If you want to have a look around the Marthaverse, please go to https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099 (https://www.spatial.io/s/marthaverse-64025c5a7776f525558f58cd?share=1173226691664552099) See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.

Inside a recent episode

36: Ridley Plummer, Senior Manager, Metaverse & Web3, Tennis Australia

Published 22 Jan 2024 · Transcript excerpt

[…] And as of this week, just ticked over 11 million sessions each AO adventure. We're hitting about 18 ,000 sessions a day in there. So ultimately by the end of this year, we'll probably hit about 14 or 15 million sessions. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

14,107

Score snapshot 3 Jul 2025

Podcast Authority Score: 13 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

0

Social presence

0

YouTube

63

Engagement

0

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Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.