If you work for a digital marketing agency, want to ramp up your own digital marketing efforts, or just need something to listen to in the breakroom (your kitchen), the Webfor Marketing Podcast is for you. SEO to CRO, CPC to PPC, UX, CMS, and the occasional LOL and OMG and WTH.
Our roster of design, search engine optimization, paid advertising, content, and other marketing experts will discuss how to make your website work for you, improve your visibility, and navigate the culture of working in digital marketing from the office or in your home.
Like what you hear? Share with your coworkers, your managers, your friends, and your family. And if you have a topic you'd like us to cover, let us know!
Google E.A.T. (Expertise, Authority, & Trust) & SEO - Webfor Marketing Podcast
In this episode of the Webfor Marketing Podcast we talk about Google and E.A.T. (Expertise, Authority, Trust). This episode covers a wide range of E.A.T. topics from what is E.A.T. to the role it plays in Google Search, and much more. Michael, Kevin, and Jake share their thoughts on the role E.A.T. plays in search and how business owners and marketers should be thinking about and incorporating E.A.T. best practices into your SEO Strategy.
The Webfor team discussed the following topics:
1. What is E.A.T.?
2. Quality Rater Guidelines
3. E.A.T.'s role in Google Search
4. E.A.T.'s role in the ranking process
5. How do E.A.T. ratings work?
6. Is there a sitewide E.A.T. score?
7. E.A.T. best practices (Quick tips for E.A.T.)
Podcast hosts:
Kevin Getch - Found & CEO of WEbfor
https://webfor.com/team/kevin-getch/
https://webfor.com/blog/author/kevin-getch/
https://www.linkedin.com/in/kevingetch
https://twitter.com/kevingetch
https://www.sempdx.org/about/board-members/
Michael Cortez - Partner & Marketing Manager at Webfor
https://webfor.com/team/michael-cortez/
https://webfor.com/blog/author/michael-cortez/
https://www.linkedin.com/in/michaelcortez87/
https://twitter.com/mpcthemarketer
https://www.sempdx.org/about/board-members/
Jake Morley - SEO Specialist at Webfor
https://webfor.com/team/jake-morley/
https://www.linkedin.com/in/jake-morley-118a76144/
Resources:
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
https://webfor.com/blog/google-knowledge-graph/
https://webfor.com/blog/what-is-schema-markup/
If you want to talk more check us out and connect with us on socials!
https://www.linkedin.com/company/webfor/
https://twitter.com/webfor
https://www.facebook.com/webfor/
If you want to learn more about our SEO services check us out here!
https://webfor.com/marketing/seo-services/
If you enjoyed the episode please like, share, and follow us on YouTube, SoundCloud, Apple Podcasts, Google Podcasts, and more.
29 Sept 2022
Social Media Marketing With Drew Tumlinson & Kevin Getch of Webfor | The Webfor Marketing Podcast
Webfor's Senior Advertising Manager, Drew Tumlinson, and Founder & Director of Strategy, Kevin Getch, dive in to all things Social Media Marketing in this episode of the Webfor Marketing Podcast. They talk everything social from what's included in an organic social media strategy to running successful paid social media campaigns and everything in between!
1 Sept 2022
Marketing Strategy with Tricia Davis-Payne & Kevin Getch of Webfor | The Webfor Marketing Podcast
In this episode, Tricia Davis-Payne and Kevin Getch of Webfor discuss some strategic marketing concepts that can help your business succeed in the digital age. Whether you're looking to reach more customers online or simply want to learn more about how marketing works, this episode is for you!
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